Update: The "leaked Apple ad" has turned out to be a marketing stunt from a marketing company. It was specifically made in Apple's style with a fake back story for the purpose of deceiving rumor sites. We apologize for sharing the video and for the confusion.

Apple is said to be close to launching a new version of its AirPods, which rumors suggest could include "Hey Siri" functionality, a wireless AirPods charging case, a new coating, and perhaps a black color.

Ahead of the launch of the AirPods 2, a tipster sent MacRumors two videos that Apple may be planning to use show off the new earbuds. We've seen the two videos in their entirety, and can confirm that both have an Apple-like style that's reminiscent of the company's well-known iPod ads.

The dancer in the videos is silhouetted which largely hides the AirPods from view, but in one of the videos, she takes AirPods out of their case and puts them in her ears. In both videos, with the brightness adjusted, the AirPods are visible in her ears.

Unfortunately, there is no point in either video where the design of the second-generation AirPods is clearly visible, but we can garner some hints from what we can see. The second-generation AirPods look identical in design to the original AirPods, with no major changes apparent.

In both videos, the dancer whips her head around while wearing the AirPods, perhaps suggesting that Apple plans to market a version of the AirPods that better stays in the ears. That would be in line with rumors that have suggested the AirPods will feature a "new surface coating" that's more matte to enhance grip.

There is no sign of black AirPods in either video, despite rumors suggesting Apple is working on a black color. It's possible black AirPods are still in the works and are shown off in a different video that we haven't seen, and it's also possible Apple isn't planning to release black AirPods at this time.

Apple's AirPods are rumored to be coming soon, and while we haven't heard specific dates from a reliable source, March 29 has been mentioned as a possible launch date by sites without a proven track record. Apple is holding an event on March 25, and while rumors suggest it's going to be focused on software, new AirPods could still be announced at this event or shortly afterwards via press release.

Top Rated Comments

iconredesign Avatar
62 months ago
30 sec in Affinity proved that it's fake.The 2 isn't even in the same typeface!

Attachment Image
Score: 10 Votes (Like | Disagree)
reden Avatar
62 months ago
The multi-color background probably suggests more colors. That is usually the case with Apple.
Score: 6 Votes (Like | Disagree)
WannaGoMac Avatar
62 months ago
Hey siri, i rather have hardware based volume control than you, thank you.
Score: 5 Votes (Like | Disagree)
AngerDanger Avatar
62 months ago
An article with an embedded GIF… I thought I'd never see the day! :eek:



Attachment Image
Score: 3 Votes (Like | Disagree)
appleguy123 Avatar
62 months ago
The fact that they’re being called AirPods 2 makes me think they might be a bigger update than we were expecting. If it’s only a wireless charging case and “hey Siri” I doubt they’d change the name and make a commercial for them.
Score: 3 Votes (Like | Disagree)
SoN1NjA Avatar
62 months ago
That’s a huge leak for Apple, hopefully we’ll get to see the whole thing — also sucks that none of the story images show the new model
Score: 3 Votes (Like | Disagree)

Popular Stories

iOS 17

iOS 17.2 Will Add These 12 New Features to Your iPhone

Friday December 1, 2023 12:19 pm PST by
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
iOS 17

Apple Releases iOS 17.1.2 With Security Fixes

Thursday November 30, 2023 10:12 am PST by
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
iOS 17

28 New Things Your iPhone Can Do in December's iOS 17.2 Update

Friday December 1, 2023 2:57 am PST by
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
apple card 1

Apple Ending Apple Card Partnership With Goldman Sachs

Tuesday November 28, 2023 3:09 pm PST by
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
iOS 17

Everything New in iOS 17.2 Beta 4

Tuesday November 28, 2023 12:18 pm PST by
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
iPhone 16 Mock Header Updated 1

iPhone 16 to Include Action Button Across Entire Lineup

Thursday November 30, 2023 4:08 pm PST by
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
anker new xmas

Anker's Cyber Week Sale Enters Final Days With Up to 60% Off Sitewide

Friday December 1, 2023 12:05 pm PST by
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
paramount plus logo

Apple and Paramount Considering Discounted TV+ Streaming Bundle

Friday December 1, 2023 4:40 am PST by
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
General Apps Messages

Green Bubbles on iPhone to Gain These 7 New Features Next Year

Thursday November 30, 2023 9:00 am PST by
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...