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Italy Fining Apple 10M Euros for 'Dishonest Commercial Practices' Related to iPhone Throttling

Nearly one year after reports began circling about Apple's throttling of older iPhones with degraded batteries, Italy's antitrust authority is now fining Apple 10 million euros (about $11.5 million USD) for "planned obsolescence" of its smartphones (via The Korea Herald). The fine on Apple follows Italy's investigation into iPhone battery slowdowns that began back in January, and the Italian authority is also fining Samsung $5.7 million for similar reasons.

In a statement, the Italian authority said that "Apple and Samsung implemented dishonest commercial practices" with their respective smartphones, thanks to operating system updates that "caused serious malfunctions and significantly reduced performance, thus accelerating phones' substitution."


This is the definition of planned obsolescence, which Apple has refuted numerous times in the past. Most recently, Apple's VP of marketing Greg Joswiak called the idea of planned obsolescence "the craziest thinking in the world."

According to Reuters, Apple was fined more than Samsung because it failed to give customers clear information about how to maintain or eventually replace smartphone batteries.
The anti-trust body said in a statement that some Apple and Samsung firmware updates “had caused serious dysfunctions and reduced performance significantly, thereby accelerating the process of replacing them”.

It added the two firms had not provided clients adequate information about the impact of the new software “or any means of restoring the original functionality of the products”.
When the reports began circulating in December 2017, claims were made that Apple was deliberately slowing down older iPhones that weren't operating at peak battery performance. In a response, Apple said it was aiming to smooth out the high power draw peaks that can result in shutdowns and other problems in older devices so that its customers had "the best experience."

Eventually, it was discovered that Apple quietly implemented a power management feature into iOS 10.2.1 that prevents older iPhones from shutting down during times of peak power draw, which rolled out in January 2017. Because the feature was not widely publicized until the accusations against Apple took place, many customers felt deceived by the company. In response, Apple apologized for not better explaining its actions and now offers $29 battery replacements for the iPhone 6 and later until the end of the year. On January 1, 2019, battery replacements will cost $49.

Furthermore, iOS 11.3 launched in the spring with detailed information about battery health so that customers can know if the state of their battery is impacting processor performance. With the update, the power management feature can also be turned off.

Over the course of the year, an increasing amount of countries and customers have investigated or sued Apple over "secretly throttling" older iPhones. In the spring, Apple faced more than 60 class action lawsuits over the incident, and these eventually became consolidated in one courtroom in the U.S. District Court for Northern California.

In an earnings call over the summer, Apple CEO Tim Cook explained that Apple has never done an internal analysis on how many people have bought a battery replacement instead of purchasing a new iPhone, because that statistic wasn't a factor in their decision to offer the discounted batteries. "It was never about that for us," said Cook. "It was about doing something great for the user. Treat users and customers well and you have a good business over time. That's how we look at that."



Top Rated Comments

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25 weeks ago
--Denied customers' requests to replace batteries
--Rigged the test software to avoid replacing batteries
--Released OS that crippled phones, and refused to comment
--Fixed OS after "The Internet" figured out what they did

And Italy is blamed for making a "cash grab" by the apologists here...

Discovery is undoubtedly underway in the US class suit. Will be interesting to see how this plays out.
Rating: 34 Votes
25 weeks ago
Yeah, Italy made the wrong decision. Operating Systems become more resource heavy as technology advances and faster hardware and more RAM go into new phones to take that into account.

Its just the way technology works. Thats why eventually they stop supporting new IOS versions on older phones. Not for "planned obsolescence", but because the older hardware just plain CANT HANDLE IT!

And as for the batteries, what do you prefer? a phone that slows down slightly to prevent unexpected shutdowns? Or a phone that shuts itself off randomly making you think its broken and have to replace it?

The situation is actually worse for Apple if they DONT slow the phones down.
Rating: 30 Votes
25 weeks ago

That's odd. Ever since I replaced the battery on my 6s Plus and upgrade to iOS 12, my iPhone has been performing faster than it ever has. Faster even than when I bought it in 2014...

They were fined for what happened when you installed iOS 10.2.1.
Rating: 26 Votes
25 weeks ago
Yep, it’s better that these phones shut down unexpectedly due to overwhelming the batteries. Especially when the user is in a safety or medical emergency.

I agree that Apple and others should have disclosed that they did this, but I don’t see it as taking advantage of customers. If Apple really wanted to push users into new phones, they would be well within their rights to only do 2 or 3 years of software updates, like hundreds of Android phone models get away with.
Rating: 23 Votes
25 weeks ago
omg - italy - the land where everything is organised and just works.
Rating: 20 Votes
25 weeks ago
Guess Italy needs to brush up their budget after the EU has rejected it.
Rating: 15 Votes
25 weeks ago
10m Euros! Tim has that much in his couch cushions :D
Rating: 13 Votes
25 weeks ago
Beofre bashing my country, you should bash this company for their practices, the political issue we might have or not have have nothing to do with how a company acts (one does not justify the other).

Can't believe how low some poeple would go to defend Apple, yes it is a great company, but when they srew up they should get called out for, and I am glad Italy did the right thing!

Apple Italy just gave my sister in law a brand new iPhone 6+ replacement for a battery recall they had in place.
VERY dishonest, Italy that is, the country where NOTHING works, now giving behavioral lessons.

Wash your mouth before you talk about my country!
Rating: 13 Votes
25 weeks ago

Yeah, Italy made the wrong decision. Operating Systems become more resource heavy as technology advances and faster hardware and more RAM go into new phones to take that into account.

Its just the way technology works. Thats why eventually they stop supporting new IOS versions on older phones. Not for "planned obsolescence", but because the older hardware just plain CANT HANDLE IT!

And as for the batteries, what do you prefer? a phone that slows down slightly to prevent unexpected shutdowns? Or a phone that shuts itself off randomly making you think its broken and have to replace it?

The situation is actually worse for Apple if they DONT slow the phones down.


Phones and tablet have been the opposite. They have long been slowed down by new software without the possibility of downgrading.

I've had my Macbook Pro Retina since 2012. It's not slowed down and I have the freedom to downgrade OS. Thus I haven't felt the need to splurge on a new every 2 years.

Why do phones have to be different?
Rating: 11 Votes
25 weeks ago

Sounds like a quick cash grab.


Because that's exactly what it is.
Rating: 11 Votes

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