Jony Ive on Apple Watch Series 4: 'Every Bone in My Body Tells Me This is Very Significant'

Apple's chief designer, Jony Ive, recently discussed this week's reveal of the Apple Watch Series 4 with The Washington Post, stating that "Every bone in my body tells me this is very significant."

Ive's comment references new health-related features in the Apple Watch Series 4, including the ability to detect if you've fallen down and a new feature that lets you take an ECG measurement -- the first time that’s been possible in a wrist-worn device. In the interview, the designer further states that the new watch "will be a more marked tipping point in understanding and adoption of the product."

jony ive apple watch
According to Ive, Apple plans to focus on further separating the Apple Watch from the iPhone in the future, in addition to increasing the reliability of internet and cellular connectivity.

Ive won’t give away how Apple wearables could spiral beyond the watch, though company watchers expect an augmented reality device could be in the works. He hints that the watch, on the other hand, could evolve in the years to come.

“The clues for the future are when you can have a high degree of confidence that you personally are connected to the Net — not your phone, you,” said Ive. Sporting a new watch with a white rubberized band, Ive said the gadget has helped him lessen his dependence on his phone.

Ive says that he became "zealous" about the Apple Watch following the thousands of user letters sent to the company, in which people describe how the wearable saved their life. These life-saving Apple Watch stories have grown frequent in the years since Apple debuted the Apple Watch in 2015, with many referencing the device's ability to pick up on abnormal heart patterns and others using the Apple Watch's emergency 911 feature.

“I’m so zealous about the watch because I see it as making a material difference to people’s quality of life and actually their ability to be alive,” Ive said.

Ive also mentions that the increased display area of Apple Watch Series 4 is beneficial to users who want to reduce the screen time on their iPhones. Ive says that while the Series 4 displays are bigger, they aren't so expansive that you'll become sucked into a social media spiral.

“The screen size isn’t so expansive that you somehow feel you’ll fill every minute browsing whatever you browse, whether it’s your social media, ” said Ive. He added: “It addresses that functional imperative of being able to be in touch. ”

We've got plenty of other Apple Watch Series 4 coverage for those looking for more information on the device, including an announcement post, hands-on, breakdown of every Series 4 collection, and comparison to the Series 3. Those interested will be able to pre-order Apple Watch Series 4 -- as well as the iPhone XS and XS Max -- beginning at 12:01 a.m. PDT on September 14.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Caution)
Related Forum: Apple Watch

Top Rated Comments

L-Viz Avatar
50 months ago
Steve Jobs Era

MacIntosh - significant
iMac - significant
iPod - significant
iPhone - significant
iPad - significant


Bozo Era

Apple Watch - irrelevant
Home Pod - irrelevant
Non existing charging mat - irrelevant
Watch bands - irrelevant
Score: 66 Votes (Like | Disagree)
Gen Avatar
50 months ago
like no offense, but he sounds so pretentious. it's just a watch.
Score: 48 Votes (Like | Disagree)
deeddawg Avatar
50 months ago
Ive's superpower is hyperbole.
Score: 47 Votes (Like | Disagree)
DocMultimedia Avatar
50 months ago
"Every bone in my body says this Watch will really help my stock options."
Score: 34 Votes (Like | Disagree)
Kynmore Avatar
50 months ago
like no offense, but he sounds so pretentious. it's just a watch.
To some of us, it is more than just a watch. Being one of the people who have health issues the watch can help monitor and maintain, it's become more important to me than my phone, my laptop, or even having a car.

Being able to get a heads up before y have a syncopic episode has saved me from potential live ending events (fainting in a car while driving 65 on the interstate would be catastrophic).

And I just have the first gen watch. I use it to feed data to an app that monitors my heart rate at a set rate and gives me an alarm when the rate rises or drops below thresholds. Now that the Series 4 does a lot of that build in, and I don't necessarily have to be tethered to my phone, it will become even more invaluable.

As for Jony's pretentiousness, well, the man does design Apple products. You kind of want someone who's really really in love with your company and product to design for you. Can't fault him for that.
Score: 28 Votes (Like | Disagree)
Suberious Avatar
50 months ago
Does anyone else get REALLY annoyed at the drone of his voice..?
Score: 25 Votes (Like | Disagree)

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