Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13.


PRODUCT(RED) editions will be available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space gray, silver, and gold.

Notably, the red finish is complemented by black front bezels, compared to white bezels on the (RED) edition iPhone 7 and iPhone 7 Plus. Otherwise, these are identical iPhone 8 and iPhone 8 Plus models as unveiled last September, with the new color introduced mid-cycle likely only to bolster sales.

Orders begin Tuesday, April 10 after 5:30 a.m. Pacific Time, with deliveries and in-store availability beginning Friday, April 13 at Apple Stores and select authorized resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

Apple also introduced a new (PRODUCT)RED edition iPhone X Leather Folio, which will be available for $99 beginning Tuesday, April 10 from Apple.com, Apple Stores, and the Apple Store app around the world.


(RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.

(RED) CEO Deborah Dugan:

Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006. The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We're honored that Apple has dedicated its resources to our purpose, and can't wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.

Apple has partnered with (RED) for nearly 12 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to The Global Fund, raising over $160 million to date.


Apple's vice president of product marketing Greg Joswiak:

This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.

Apple introduced a (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus in March 2017. The special color was discontinued alongside the launch of the iPhone 8, iPhone 8 Plus, and iPhone X in September 2017.

Related Roundup: iPhone 8

Top Rated Comments

(View all)
Avatar
26 months ago
Finally, red with black! Like U2 iPod!
Score: 51 Votes (Like | Disagree)
Avatar
26 months ago
Woohoo black front glass, this iPhone is super classy.
Score: 33 Votes (Like | Disagree)
Avatar
26 months ago
Well, that should make a lot of people on here happy - black bezels!

Personally preferred the white/red combo they used for the iPhone 7, but each to their own.
Score: 28 Votes (Like | Disagree)
Avatar
26 months ago
This ALMOST makes me want to leave my X and go with the 8 Plus in Red.
Score: 25 Votes (Like | Disagree)
Avatar
26 months ago
I think these phones look great. I don't understand why Apple would make someone wait 7 months after the new model comes out to get a red version. I feel like a lot of people would be happy to support the cause and buy red models if they were available at the same time as the new release. I know I would.
Score: 19 Votes (Like | Disagree)
Avatar
26 months ago
The ad is super nice too:
https://www.apple.com/105/media/us/iphone-8/2018/f4fe247e_dca9_4593_8b95_14cf23f74883/films/product-red/iphone-8-product-red-tpl-cc-us-20180410_1280x720h.mp4
Score: 16 Votes (Like | Disagree)

Top Stories

Apple Acquires Weather App Dark Sky

Tuesday March 31, 2020 10:22 am PDT by Juli Clover
Apple has acquired weather app Dark Sky, Dark Sky's developers announced today. Dark Sky is one of the most popular weather apps on the App Store, known for its accuracy and storm warnings. Our goal has always been to provide the world with the best weather information possible, to help as many people as we can stay dry and safe, and to do so in a way that respects your privacy. There is no ...

Seemingly Unreleased Version of Logic Pro X With Live Loops Appears on Apple's Education Site [Updated]

Sunday March 29, 2020 7:23 am PDT by Hartley Charlton
Update: Apple has replaced the Logic Pro X image with an older version. Original story follows. A seemingly unreleased version of Logic Pro X has appeared on Apple's education site, as spotted by a Reddit user. The image from Apple's education products page shows a 16-inch MacBook Pro running Logic Pro X, but with a familiar interface that looks extremely similar to GarageBand's Live Loops ...

Bloomberg: Apple's 5G iPhone Still on Schedule for Fall Launch, But Future Products Could Be Delayed

Monday March 30, 2020 2:40 am PDT by Tim Hardwick
Apple's 5G iPhone is still on track to launch within the company's typical annual fall release schedule, according to a new Bloomberg report on filed on Monday. Signs are that Apple's Chinese-centric manufacturing -- of which Hon Hai is the linchpin -- is slowly getting back on track. The next iPhones with 5G wireless capabilities remain on schedule to launch in the fall, partly because mass...

Case for Upcoming Low-Cost iPhone Shows Up at Best Buy With Alleged April 5 Stock Date

Monday March 30, 2020 4:25 pm PDT by Juli Clover
Apple has a new low-cost iPhone in the works, which is supposed to be launching sometime in the first half of 2020. Given the ongoing situation in the United States and other countries, it's been unclear if the device is going to launch within the planned timeline, but there are signs that it could be coming soon. We started seeing cases for the new low-cost iPhone back in early February,...

Testing Brydge's New Pro+ Keyboard With Trackpad for iPad Pro

Monday March 30, 2020 2:04 pm PDT by Juli Clover
Well ahead of when Apple introduced trackpad support in iOS 13.4, Brydge announced an iPad Pro keyboard with a built-in multi-touch trackpad. We have one of Brydge's new Pro+ keyboards on hand, and thought we'd check it out to see how it works with Apple's new 2020 iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. The Brydge Pro+ keyboard is similar in design to...

Apple's Work on New Upcoming Products Progressing Normally as Employees Adjust to Telecommuting

Monday March 30, 2020 11:58 am PDT by Juli Clover
Apple's development of upcoming products is progressing as usual despite the fact that Apple employees around the world are working from home, according to a new report today out from Bloomberg. Apple is still working on new versions of the HomePod, Apple TV, MacBook Pro, budget iPads, Apple Watch, iPhone, and iMac, all of which could be released "as early as later this year" and have been...

Apple Releases ProRes RAW Beta for Windows

Monday March 30, 2020 9:33 am PDT by Juli Clover
Apple today released ProRes RAW for Windows in a beta capacity (via Mark Gurman), with the software designed to allow ProRes RAW and ProRes RAW HQ video files to be watched in compatible applications on Windows machines. According to Apple, the software will let the files be played within several Adobe apps: Adobe After Effects (Beta) Adobe Media Encocder (Beta) Adobe Premiere...

2020 iPad Pro Teardown Provides Closer Look at LiDAR Scanner and Confirms Incremental Update

Saturday March 28, 2020 9:56 am PDT by Hartley Charlton
iFixit today shared a video teardown of the new iPad Pro, which Apple unveiled earlier this month. iFixit found that most of the internals of the 2020 iPad Pro are the same as the 2018 model, confirming that the device is a relatively incremental update. The most notable new feature seen inside the new iPad Pro was the LiDAR scanner, which measures the distance to surrounding objects up...

Apple Configurator 2 Updated With New Features, Including Support for Restoring Firmware on 2019 Mac Pro

Tuesday March 31, 2020 5:34 am PDT by Joe Rossignol
Apple Configurator 2 has been updated to version 2.12 with several improvements, including support for restoring firmware on the 2019 Mac Pro. The release notes:• Added support for restoring firmware on the 2019 Mac Pro • Allow access to websites using TLS 1.0 and 1.1 • VPN: Configure Provider Designated Requirement for Custom SSL connection type • VPN: Configure network options for ...

U.S. Government Using Mobile Ad Location Data to Track Compliance With Curbs on Movement

Monday March 30, 2020 4:48 am PDT by Tim Hardwick
The U.S. government is using smartphone location data from the mobile ad industry to track people's movements amid the coronavirus outbreak, according to a Wall Street Journal report. Local governments and the Centers for Disease Control and Prevention have received the anonymized data about people in areas of "geographic interest," with the aim being to create a portal of geolocation...