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Apple Introduces (PRODUCT)RED Edition iPhone 8 and iPhone 8 Plus, Available to Order April 10

Apple today introduced a (PRODUCT)RED edition of the iPhone 8 and iPhone 8 Plus, available to order on Apple.com starting Tuesday, April 10, after 5:30 a.m. Pacific Time, and in Apple Stores starting Friday, April 13.


PRODUCT(RED) editions will be available with 64GB or 256GB storage for the same $699-$849 and $799-$949 prices as the equivalent iPhone 8 and iPhone 8 Plus models in space gray, silver, and gold.

Notably, the red finish is complemented by black front bezels, compared to white bezels on the (RED) edition iPhone 7 and iPhone 7 Plus. Otherwise, these are identical iPhone 8 and iPhone 8 Plus models as unveiled last September, with the new color introduced mid-cycle likely only to bolster sales.

Orders begin Tuesday, April 10 after 5:30 a.m. Pacific Time, with deliveries and in-store availability beginning Friday, April 13 at Apple Stores and select authorized resellers in the United States, Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, and the United Kingdom.

Availability in Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, the Netherlands, Norway, Russia, Saudi Arabia, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, the United Arab Emirates, and other regions will follow later in April, followed by Chile, Colombia, India, Israel, Turkey, and more regions in May.

Apple also introduced a new (PRODUCT)RED edition iPhone X Leather Folio, which will be available for $99 beginning Tuesday, April 10 from Apple.com, Apple Stores, and the Apple Store app around the world.


(RED) was founded in 2006 by U2 frontman Bono and activist Bobby Shriver to raise funds for The Global Fund, which helps people affected by HIV or AIDS, tuberculosis, and malaria in eight African countries, including Ghana, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, Kenya, and Zambia.

(RED) CEO Deborah Dugan:
Today's announcement is further evidence of Apple's leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006. The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies. We're honored that Apple has dedicated its resources to our purpose, and can't wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.
Apple has partnered with (RED) for nearly 12 years to sell a variety of red-colored devices and accessories. For each product sold, Apple makes an unspecified contribution to The Global Fund, raising over $160 million to date.


Apple's vice president of product marketing Greg Joswiak:
This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS. iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos. We are proud to support (RED) with this bold new iPhone and hope customers think it is as special as we do.
Apple introduced a (PRODUCT)RED edition iPhone 7 and iPhone 7 Plus in March 2017. The special color was discontinued alongside the launch of the iPhone 8, iPhone 8 Plus, and iPhone X in September 2017.

Related Roundup: iPhone 8
Buyer's Guide: iPhone 8 (Don't Buy)


Top Rated Comments

(View all)

19 weeks ago
Finally, red with black! Like U2 iPod!
Rating: 51 Votes
19 weeks ago
Woohoo black front glass, this iPhone is super classy.
Rating: 33 Votes
19 weeks ago
Well, that should make a lot of people on here happy - black bezels!

Personally preferred the white/red combo they used for the iPhone 7, but each to their own.
Rating: 28 Votes
19 weeks ago
This ALMOST makes me want to leave my X and go with the 8 Plus in Red.
Rating: 25 Votes
19 weeks ago
I think these phones look great. I don't understand why Apple would make someone wait 7 months after the new model comes out to get a red version. I feel like a lot of people would be happy to support the cause and buy red models if they were available at the same time as the new release. I know I would.
Rating: 19 Votes
19 weeks ago
The ad is super nice too:
https://www.apple.com/105/media/us/iphone-8/2018/f4fe247e_dca9_4593_8b95_14cf23f74883/films/product-red/iphone-8-product-red-tpl-cc-us-20180410_1280x720h.mp4
Rating: 16 Votes
19 weeks ago
Yay! We finally got it!!!!!! About time they give us a black/red iPhone!
Rating: 14 Votes
19 weeks ago
Like I said last year: Red and Black looks so much better.

So no new colors for the iPhone X? Guess they don’t care about it as much. And where is AirPower?
Rating: 14 Votes
19 weeks ago

I want that wallpaper!


Rating: 10 Votes
19 weeks ago

I think these phones look great. I don't understand why Apple would make someone wait 7 months after the new model comes out to get a red version. I feel like a lot of people would be happy to support the cause and buy red models if they were available at the same time as the new release. I know I would.


For Apple, ProductRed = ProductDead. It's a cheap way to excite customers about a product well into its sales cycle and pluck new sales. In other words, Apple doesn't need or want to use it's entire cache at launch so it holds this one out for when sales get sluggish. Nothing any company does is for consumer's convenience. It's to bolster its bottom line.
Rating: 9 Votes

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