iPad Remains World's Most Popular Tablet as Apple Outsold Samsung and Amazon Combined Last Year

iPad remains the world's most popular tablet by a significant margin, having outsold competing devices from rivals Samsung and Amazon combined last year, according to data shared by research firm IDC today.

ipad 2017
Apple sold a total of 43.8 million iPad units in 2017, as confirmed by its quarterly earnings results, while IDC estimates that Samsung and Amazon shipped 24.9 million and 16.7 million tablets respectively on the year. The combined Samsung-Amazon total of 41.6 million tablets is 2.2 million lower than iPad sales.

Apple captured a 26.8 percent share of the tablet market in 2017, meaning that roughly one in every four tablets sold last year was an iPad. Apple's tablet market share rose 2.5 percentage points year-on-year.

idc 2017 tablet shipments
Last week, Apple reported revenue of $5.8 billion from iPad sales in the fourth quarter of 2017, representing growth of six percent compared to the year-ago quarter. Apple's average selling price of an iPad was $445, up slightly from $423 in year-ago quarter, suggesting more higher-priced iPad Pro sales.

Apple's growth in iPad sales, albeit relatively flat, contrasted with the overall tablet market's 6.5 percent decline in shipments in 2017 compared to 2016. iPad has been the world's most popular tablet since shortly after it launched.

Shifting focus to this year, Apple is rumored to launch at least one new iPad Pro model with slimmer bezels, no home button, and Face ID. We haven't heard much about the lower-cost 9.7-inch iPad and iPad mini, but each could certainly receive a routine speed bump this year among other upgrades as well.

Related Roundups: iPad Pro, iPad mini 5, iPad
Tag: IDC

Top Rated Comments

Baymowe335 Avatar
40 months ago
That's because there was never any consistency in Android tablets. There were so many tablets with different Android versions, screen sizes, resolutions, performance levels. Who would be able to make a tablet app that could run on all the possible devices.
Kind of sounds like their phones.
Score: 25 Votes (Like | Disagree)
trekkie604 Avatar
40 months ago
As an Android phone user with an iPad Pro - you don't want an Android tablet.
Score: 24 Votes (Like | Disagree)
pete2106 Avatar
40 months ago
Sadly, there's pretty much zero tablet competition unless you count devices like the Surface Pro which is really a laptop in tablet form.

I wish that Google still made Nexus tablets. They were nice iPad alternatives. The 2nd generation Nexus 7 was my first tablet. It certainly had some advantages over an iPad, but the drawback was the lack of actual tablet apps. Everything was just a blown up phone app.
That's because there was never any consistency in Android tablets. There were so many tablets with different Android versions, screen sizes, resolutions, performance levels. Who would be able to make a tablet app that could run on all the possible devices.
Score: 17 Votes (Like | Disagree)
joonyaboy Avatar
40 months ago
I’ve never used a Samsung, but the Amazon tablet is so frustrating to use.

iPad keeps it simple.
Score: 16 Votes (Like | Disagree)
The Game 161 Avatar
40 months ago
And will always be that way. Android make terrible tablets in comparison
Score: 15 Votes (Like | Disagree)
macduke Avatar
40 months ago
People only look at it as a failure now because it's down quite a bit from it's peak and it looks low compared to iPhone. But when compared to any other company's product line, it's extremely successful. Most companies would kill to have a product like this.

There are three reasons why iPad doesn't sell as many units as iPhone:
[LIST=1]
* They last forever—people are less likely to break them because they don't carry them everywhere while walking around. They're also primarily used for consuming content when you just need a big screen, so most people don't need the latest, fastest version. An old iPad is useful longer than an old iPhone.

* It's much less of a fashion accessory compared to a phone. Nobody cares if you have the latest iPad, and even though I think it's dumb, there is status associated with having a nice phone because—again—you have it out all the time so people see it.
* Phablets became popular. Most people can get by with their huge phone nowadays. People who are thrifty would rather buy a phablet than a phone and a tablet separately—even though I personally think that having separate devices is ideal.
Score: 14 Votes (Like | Disagree)

Top Stories

microsoft edge ios android

Bill Gates Says His Preference for Android Over iPhone is Due to Pre-Installed Software

Friday February 26, 2021 3:35 am PST by
Microsoft co-founder Bill Gates this week participated in his first meeting on Clubhouse, the increasingly popular invite-only conversation app, where he fielded a range of questions as part of an ongoing book tour. Gates was interviewed by journalist Andrew Ross Sorkin, and given that the Clubhouse app is currently only available on iOS, naturally one of the questions that came up was...
First Look Big Sur Feature2

Apple Releases macOS Big Sur 11.2.2 to Prevent MacBooks From Being Damaged by Third-Party Non-Compliant Docks

Thursday February 25, 2021 10:07 am PST by
Apple today released macOS Big Sur 11.2.2, the fourth update to the macOS Big Sur operating system that launched in November. macOS Big Sur 11.2.2 comes two weeks after the release of macOS Big Sur 11.2.1, a bug fix update. The new ‌‌‌‌macOS Big Sur‌‌‌ 11.2.2‌ update can be downloaded for free on all eligible Macs using the Software Update section of System Preferences....
flat mbp 14 inch feature yellow

Redesigned 14-Inch MacBook Pro Expected to Feature Brighter Mini-LED Display With Slimmer Bezels and More

Thursday February 25, 2021 7:48 am PST by
Apple plans to unveil new 14-inch and 16-inch MacBook Pro models with Mini-LED-backlit displays in the second half of this year, according to industry sources cited by Taiwanese supply chain publication DigiTimes. The report claims that Radiant Opto-Electronics will be the exclusive supplier of the Mini-LED backlight units, while Quanta Computer is said to be tasked with final assembly of the...
jon prosser imac 2021colors

Prosser: 2021 iMac to Come in Five Colors, Apple Silicon Mac Pro to Resemble 'Stacked' Mac Minis

Wednesday February 24, 2021 7:26 am PST by
Hit-and-miss leaker Jon Prosser has today alleged that the upcoming 2021 iMac models will offer five color options, mirroring the colors of the fourth-generation iPad Air, and revealed a number of additional details about the Mac Pro with Apple Silicon. In a new video on YouTube channel FrontPageTech, Prosser explained that the redesigned iMacs will come featuring options for Silver, Space ...
steam apple logo

Valve Ordered to Give Apple Information on 436 Steam Games As Part of Epic Games Legal Case

Thursday February 25, 2021 1:50 am PST by
Valve, the makers behind popular game distribution platform Steam, will be forced to hand over aggregate historical sales, price, and other information on 436 games hosted on the store to Apple, as part of the Apple vs. Epic Games antitrust case. As reported in a paywalled report by Law360, during a virtual discovery hearing on Wednesday, U.S. Magistrate Judge Thomas S. Hixson ordered that...
apple store macarthur center

Apple Store at MacArthur Center in Virginia Permanently Closing Following Years of Safety Issues at Shopping Mall

Thursday February 25, 2021 4:45 pm PST by
Apple today indicated that its retail store at the MacArthur Center shopping mall in Norfolk, Virginia will be permanently closing after over 14 years of business, although an exact closure date has yet to be announced by the company. Apple has assured that it will be offering all employees at the store other positions within Apple, and said that it looks forward to continuing to serve...
m1 mac mini

M1 Mac Users Report Excessive SSD Wear

Tuesday February 23, 2021 7:07 am PST by
Over the past week, some M1 Mac users have been reporting alarming SSD health readings, suggesting that these devices are writing extraordinary amounts of data to their drives (via iMore). Across Twitter and the MacRumors forums, users are reporting that M1 Macs are experiencing extremely high drive writes over a short space of time. In what appear to be the most severe cases, M1 Macs are sai...
apple refurbished m1 mac mini

Apple Begins Selling Refurbished M1 Mac Mini

Thursday February 25, 2021 6:42 pm PST by
Apple today began selling certified refurbished Mac mini models with the M1 chip for the first time in the United States and Canada, with prices discounted by approximately 15 percent compared to brand new models as usual. For example, a refurbished Mac mini with the M1 chip, 256GB of SSD storage, and 16GB of unified memory is available for $759, compared to $899 brand new. Other custom...
qualcomm snapdragon x60 5g

iPhone 13 Lineup Expected to Use Qualcomm's Snapdragon X60 Modem With Several 5G Improvements

Wednesday February 24, 2021 8:10 am PST by
Apple's next-generation iPhone 13 lineup will use Qualcomm's Snapdragon X60 5G modem, with Samsung to handle manufacturing of the chip, according to DigiTimes. Built on a 5nm process, the X60 packs higher power efficiency into a smaller footprint compared to the 7nm-based Snapdragon X55 modem used in iPhone 12 models, which could contribute to longer battery life. With the X60 modem, iPhone...
2021 mbp sd slot feature2

Kuo: New MacBook Pro Models With HDMI Port and SD Card Reader to Launch Later This Year

Monday February 22, 2021 8:52 pm PST by
Apple plans to release two new MacBook Pro models equipped with an HDMI port and SD card reader in the second half of 2021, according to analyst Ming-Chi Kuo, who outlined his expectations in a research note obtained by MacRumors. The return of an SD card reader was first reported by Bloomberg's Mark Gurman last month. "We predict that Apple's two new MacBook Pro models in 2H21 will have...