Nintendo is looking to hire more software developers to help it create mobile video games in the vein of Super Mario Run and Animal Crossing: Pocket Camp. According to people familiar with the matter speaking with The Wall Street Journal, Nintendo has decided to expand its roster of smartphone game developers after its partnership with DeNA "fell behind schedule."

Nintendo and DeNA first announced their partnership in March 2015, and then a few months later in May 2015 explained their schedule: the companies would release their first iOS game that year, and then five more before March 2017. By October 2015, the first Nintendo mobile app -- Miitomo -- was pushed back to 2016, marking the first delay of the company's long term smartphone strategy release plan.

super mario run iphone x Eventually, Miitomo launched in March 2016, Super Mario Run launched in December 2016, Fire Emblem Heroes launched in February 2017, and Animal Crossing: Pocket Camp just launched in November 2017. Besides Super Mario Run, every mobile game released by Nintendo and made by DeNA was delayed at some point.

Now, Nintendo is looking to introduce new collaborations with other software developers and "raise the pace of new titles" so that these games don't face as heavy delays as they did previously. While Nintendo took a 10 percent ownership stake in DeNA when it partnered with the company, sources knowledgeable of the new plan stated that it "isn't planning" to do that again with any new developer partners.

Nintendo reported less than ¥20 billion ($176 million) in revenue in the year ended in March 2017 from its smartphone games, including one featuring Mario. Some investors say the mobile revenue has fallen short of expectations, but Nintendo executives say that rather than try to squeeze out more mobile revenue—which could lead to a consumer backlash—they are focusing on converting those users to buy more expensive products.

Potential new developers include GungHo Online Entertainment Inc., which created the mobile game Puzzle & Dragons. For DeNA, company CEO Isao Moriyasu has previously said that the developer "has more smartphone games in the pipeline" in partnership with Nintendo, and both companies plan to "continue the relationship."

Tags: Nintendo, DeNA

Top Rated Comments

KillerScoregasm Avatar
89 months ago
Mr. Satoru Iwata diesnt like the thought of missing out on that revenue he could be generating from those in-app purchases..
Score: 1 Votes (Like | Disagree)

Popular Stories

ipad mini 2021 youtube

New Report Reveals When to Expect the iPad Mini 7

Tuesday October 1, 2024 2:09 pm PDT by
Apple is working on a new iPad mini that will "potentially" be released "by the end of 2024," according to a report today from Bloomberg's Mark Gurman. Last month, Gurman reported that Apple had "new iPads in the works," including an upgraded version of the iPad mini. At the time, he said the device was "on deck for Apple's October event" alongside the first M4 Macs. The wording in his...
airpods pro 2 gradient

AirPods Pro 3 Expected Next Year: Here's What We Know

Tuesday October 1, 2024 5:47 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
apple silicon mac lineup wwdc 2022 feature purple

MacBook Pro, iMac, and Redesigned Mac Mini With M4 Chips on Track to Launch 'This Year'

Tuesday October 1, 2024 1:57 pm PDT by
Apple plans to release new MacBook Pro, iMac, and Mac mini models with the M4 series of chips "this year," according to Bloomberg's Mark Gurman. Gurman initially said these Macs would likely be announced during a virtual event this October, but he has been more vague about the timing lately, with wording such as "in the coming weeks" and now merely "this year." In any case, it is clear that...
15 New Things Your iPhone Can Do in iOS 18

15 New Things Your iPhone Can Do in iOS 18.1

Friday September 27, 2024 6:14 am PDT by
Apple is set to release iOS 18.1 in October, bringing the first set of Apple Intelligence features to iPhone 15 Pro and iPhone 16 models. This update marks a significant step forward in Apple's AI integration, offering a new Siri contextually-aware experience and a range of additional capabilities powered by on-device machine learning and large language models. There are a couple of handy new...
iPhone SE 4 Thumb 2

Apple's Next New iPhone to Debut in the Spring: What to Expect

Tuesday October 1, 2024 3:14 am PDT by
Apple's budget-friendly iPhone SE is set for a major overhaul with a fourth generation model expected to launch in spring 2025. The upcoming model will mark a significant departure from its predecessors, adopting several features from higher-end iPhones while maintaining its position as the most affordable new model in Apple's lineup. According to recent reports, the iPhone SE 4 will sport a ...
iPhone SE 4 Thumb 1

iPhone SE With Apple Intelligence, New iPad Air, and More Reportedly Launching 'Early Next Year'

Tuesday October 1, 2024 12:38 pm PDT by
Apple plans to release a new iPhone SE with Apple Intelligence support, new iPad Air models, and an updated Magic Keyboard for the iPad Air at some point "early next year," according to a report today from Bloomberg's Mark Gurman. The next iPhone SE will have a similar design as the iPhone 14, including an edge-to-edge screen with a notch, according to Gurman. This means the device will...
m3 mbp space black

What to Expect From an Apple Event in October: iPad Mini 7, Redesigned Mac Mini, and More

Friday September 27, 2024 11:47 am PDT by
Apple will likely hold another event in October this year to announce new Macs and iPads. If so, it would be the fourth time in the last five years that Apple has held an event in October. Last year, Apple held a virtual event on Monday, October 30 to announce new MacBook Pro and iMac models with the M3 series of chips. Subscribe to the MacRumors YouTube channel for more videos. Below, we...
Generic iOS 18

iOS 18.0.1 Coming Soon: What to Expect for Your iPhone

Wednesday October 2, 2024 5:50 am PDT by
Following the release of iOS 18 for the iPhone last month, Apple is preparing to release iOS 18.0.1 with bug fixes in the near future. We previously reported that Apple has been internally testing iOS 18.0.1, and today a private account on X with a proven track record of sharing iOS-related information said the update will have a build number of 22A3370. We expect iOS 18.0.1 to be a minor ...