Nintendo Bringing Mario and Other Games to Smartphones and Tablets

Mario IconNintendo announced on Tuesday that it has partnered with Japanese mobile game maker DeNA to jointly develop games for smartphones, tablets and PCs, meaning that new titles based on iconic franchises such as Mario, Pokemon and Zelda could soon be available on devices such as iPhone, iPad and Mac. Nintendo will purchase a 10% stake in DeNA for $182 million as part of a cross-shareholding deal, according to The Wall Street Journal.

Nintendo consistently refused to license its intellectual property to other platforms, fearing that doing so may threaten its traditional, console-based business model. Nevertheless, as the mobile gaming industry has grown into an estimated $25 billion market, and competitors such as Sony begin making more games available on other consoles, it appears that Nintendo has caved into the pressure.

“The company seems to have totally changed its mind-set, after having resisted against mobile game development, publicly complained about the low quality of content in mobile and played down its role in the game world overall,” said Serkan Toto, a Tokyo-based game consultant. “This is about the most drastic, bold shift in strategy Nintendo could have undertaken.”

Nintendo and DeNA will team up to develop a “multi-device membership service for the global market," available next fall for PCs, smartphones, tablets and also Nintendo gaming consoles, according to the report. Nintendo President Satoru Iwata said at a news conference on Tuesday that he hopes the service will allow the company to reach hundreds of millions of new users, while the company remains committed to its own lineup of gaming devices.

Top Rated Comments

irfaanfaki Avatar
86 months ago
This is the one id love to see personally.
Score: 45 Votes (Like | Disagree)
Sandstorm Avatar
86 months ago
I knew they would surrender (to common sense) sooner or later. But I can't believe it took THIS long.

As much as I respect them for their historic achievements, the present day Nintendo has become the Blackberry of gaming world, imo. Stubborn morons. :rolleyes:
Score: 33 Votes (Like | Disagree)
ejisfun Avatar
86 months ago
Guys, check out other sources on this news. They're not porting old games to smartphones:


During the joint press conference with DeNA, Iwata clarified that Nintendo will not port videogames created for dedicated consoles to smart devices. He went on to say that Nintendo intends to use smartphone games to draw consumers to their dedicated videogame platforms, and that the company maintains its passion for dedicated game devices and game experiences that offer good value to customers.

Source: http://www.siliconera.com/2015/03/17/nintendos-next-dedicated-videogame-platform-codenamed-nx/?onswipe_redirect=no&oswrr=1
Score: 24 Votes (Like | Disagree)
RaggieSoft Avatar
86 months ago
A legal Game Boy emulator, where I can In-App Purchase my old favorite games? Yes please
Score: 23 Votes (Like | Disagree)
Beaverfish Avatar
86 months ago
Finally!!!

I cannot wait to play Mario and Pokemon on my iPhone 6 :-)
Score: 18 Votes (Like | Disagree)
bushido Avatar
86 months ago
I wouldn't get my hopes up. probably just freemium titles that would want you to get more but only on their Nintendo platforms
Score: 17 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
airtag in hand

Apple Enhancing AirTags Anti-Stalking Measures With Android App and Shorter Sound Intervals

Thursday June 3, 2021 11:10 am PDT by
Apple is enhancing AirTags security to prevent stalking using the Bluetooth devices, Apple told CNET today. Apple is already sending out over-the-air updates to AirTags that will shorten the amount of time before an unknown AirTag alerts you if it is in your possession. At the current time, AirTags play a sound after three days of being away from their owner. After the update, AirTags will...
maxresdefault

Here's How Apple's New iPhone to iPhone Data Migration Feature Works in iOS 12.4

Tuesday July 23, 2019 1:20 pm PDT by
Apple this week released iOS 12.4, the newest version of iOS 12 available for iPhones and iPads. One of the new features in iOS 12.4 is an updated data migration option that uses device to device transfers rather than relying on iCloud. Apple didn't provide much information on the new data migration feature, so we thought we'd check it out in our latest YouTube video. Subscribe to the ...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
tmobilelogo

T-Mobile Data Breach Included Personal Information of Almost 50 Million Customers

Wednesday August 18, 2021 5:41 am PDT by
T-Mobile has issued a statement with further details about a cyberattack that the company confirmed earlier this week, confirming that the data breach included the personal information of almost 50 million current, former, and prospective customers. Late last week, T-Mobile confirmed that a forum post that purported to offer data from more than 100 million people was the result of a company...
airtag precision finding

AirTag Includes U1 Chip for 'Precision Finding' Feature

Tuesday April 20, 2021 12:11 pm PDT by
Apple's long-awaited AirTag was finally unveiled today, and as expected, the small circle-shaped accessories can be attached to items like wallets, keys, and more to allow them to be tracked in the Find My app. As was rumored ahead of release, each AirTag is equipped with a U1 chip, and on devices that also have U1 chips, there's a Precision Finding feature. U1 Ultra Wideband chips are...
m1 macbook air

Kuo: Mini-LED MacBook Air Coming in Mid-2022

Thursday July 22, 2021 7:48 pm PDT by
Apple will release a new version of the MacBook Air around the middle of 2022, Apple analyst Ming-Chi Kuo said today in note to investors seen by MacRumors. The upcoming MacBook Air will feature a 13.3-inch mini-LED display, which would make it the second Mac to gain mini-LED technology after the 2021 MacBook Pro, which is rumored to include a mini-LED display and is expected to launch later ...
Apple Films Tom Hanks Finch First Look

Apple Original Film 'Finch' Starring Tom Hanks to Premiere November 5

Thursday August 12, 2021 8:52 am PDT by
Apple today announced that the original film "Finch," starring Tom Hanks in its titular role, will premiere on Apple TV+ on Friday, November 5 and shared a first-look image from the film. The first look at "Finch," shared by Apple. The film, which is anticipated to be an awards season contender, revolves around a man, a robot (played by "Get Out" actor Caleb Landry Jones), and a dog that form ...
2016 macbook pro flexgate b

Apple Faces Another Class-Action MacBook Pro ‘Flexgate’ Lawsuit

Thursday August 20, 2020 6:43 am PDT by
Another class-action complaint has been lodged against Apple, which claims that the company was aware of a MacBook Pro design flaw that caused some devices to have backlight display issues (via Apple Insider). The so-called "flexgate" problem was present in some MacBook Pro models manufactured between 2016 and 2017. The problem appears as dark patches along the bottom of the MacBook Pro's...
macbook air m1 first benchmark

Apple Silicon M1 Chip in MacBook Air Outperforms High-End 16-Inch MacBook Pro

Wednesday November 11, 2020 4:43 pm PST by
Apple introduced the first MacBook Air, MacBook Pro, and Mac mini with M1 Apple Silicon chips yesterday, and as of today, the first benchmark of the new chip appears to be showing up on the Geekbench site. The M1 chip, which belongs to a MacBook Air with 8GB RAM, features a single-core score of 1687 and a multi-core score of 7433. According to the benchmark, the M1 has a 3.2GHz base...