Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch

At its Worldwide Developers Conference in June, Apple announced that an Amazon Prime Video app would be coming to the Apple TV later this year.

No release date was given, but Apple's September iPhone event seemed like an ideal time for the app to see an official release. Unfortunately, that may not happen. In a piece on Apple's troubles establishing TV-related deals, Recode says that according to its sources, the app may not be live in time for debut at the iPhone event.

amazon prime apple tv
An Amazon Prime Video app is something that Apple TV owners have desired for years, as it is one of the only major streaming video services absent from the set-top box.

With no targeted launch date on the horizon, it isn't clear when the app will see a launch, but we can expect it before the end of 2017 based on Apple's initial announcement.

While an Amazon Prime Video app may not launch at Apple's September event, Apple TV enthusiasts do have one product to look forward to -- a fifth-generation TV with support for 4K HDR. The new set-top box, with an upgraded processor and perhaps other upgraded features, is set to launch in September alongside new iPhones and an LTE Apple Watch.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

Asarien Avatar
44 months ago
It's a video streaming app on a device specifically designed for streaming videos. "Not ready," my ass.

One of these two conglomerations is trying to play hardball and as usual, the customer loses out.
Score: 20 Votes (Like | Disagree)
larrylaffer Avatar
44 months ago
Totally silly. Porting an existing iPhone/iPad app isn't *that* hard.
Score: 19 Votes (Like | Disagree)
coolbreeze Avatar
44 months ago
Two of the most resource heavy, powerful, and rich companies on earth and they can't get an app to work.

Ok.
Score: 12 Votes (Like | Disagree)
mac.cali Avatar
44 months ago

I'd be shocked if they didn't have an app ready for when the ATV 4 was released.

Be shocked since ATV4 was released back in 2015.
Score: 11 Votes (Like | Disagree)
dtrj787 Avatar
44 months ago
I'm still waiting on that Netflix "TV" app integration.
Score: 8 Votes (Like | Disagree)
rosalindavenue Avatar
44 months ago
I'm so old I remember when the Amazon app was supposed to come out around Christmas of 2015. I've been a Prime member forever but I won't go to the trouble of watching their shows until they get an ATV app up and running.
Score: 5 Votes (Like | Disagree)

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