Upcoming Amazon Prime Video App for Apple TV May Not Be Ready for September Launch

At its Worldwide Developers Conference in June, Apple announced that an Amazon Prime Video app would be coming to the Apple TV later this year.

No release date was given, but Apple's September iPhone event seemed like an ideal time for the app to see an official release. Unfortunately, that may not happen. In a piece on Apple's troubles establishing TV-related deals, Recode says that according to its sources, the app may not be live in time for debut at the iPhone event.

amazon prime apple tv
An Amazon Prime Video app is something that Apple TV owners have desired for years, as it is one of the only major streaming video services absent from the set-top box.

With no targeted launch date on the horizon, it isn't clear when the app will see a launch, but we can expect it before the end of 2017 based on Apple's initial announcement.

While an Amazon Prime Video app may not launch at Apple's September event, Apple TV enthusiasts do have one product to look forward to -- a fifth-generation TV with support for 4K HDR. The new set-top box, with an upgraded processor and perhaps other upgraded features, is set to launch in September alongside new iPhones and an LTE Apple Watch.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Popular Stories

Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
amazon echo dot

Amazon Could Charge Up to $10/Month for Alexa

Friday June 21, 2024 2:55 pm PDT by
Apple competitor Amazon is working on a revamp of its Alexa assistant, and the new version could cost up $10 per month, according to a report from Reuters. The upcoming version of Alexa will support conversational generative AI, and Amazon is planning for two tiers of service. There will be a free tier and a second, premium tier that is priced at $5 at a minimum, with Amazon considering...
General Spotify Feature

Spotify Launches Cheaper $10.99/Month Premium Plan Without Audiobooks

Friday June 21, 2024 4:22 pm PDT by
Spotify today announced the launch of a new Basic paid plan that offers a small discount for dropping access to audiobooks. Priced at $10.99 per month, the Basic option includes all of the music benefits of Spotify like ad-free playback, but without added monthly audiobook listening time. The $11.99 standard Premium Individual plan that Spotify offers includes ad-free playback and 15 hours...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

Asarien Avatar
89 months ago
It's a video streaming app on a device specifically designed for streaming videos. "Not ready," my ass.

One of these two conglomerations is trying to play hardball and as usual, the customer loses out.
Score: 20 Votes (Like | Disagree)
larrylaffer Avatar
89 months ago
Totally silly. Porting an existing iPhone/iPad app isn't *that* hard.
Score: 19 Votes (Like | Disagree)
coolbreeze Avatar
89 months ago
Two of the most resource heavy, powerful, and rich companies on earth and they can't get an app to work.

Ok.
Score: 12 Votes (Like | Disagree)
mac.cali Avatar
89 months ago
I'd be shocked if they didn't have an app ready for when the ATV 4 was released.
Be shocked since ATV4 was released back in 2015.
Score: 11 Votes (Like | Disagree)
dtrj787 Avatar
89 months ago
I'm still waiting on that Netflix "TV" app integration.
Score: 8 Votes (Like | Disagree)
rosalindavenue Avatar
89 months ago
I'm so old I remember when the Amazon app was supposed to come out around Christmas of 2015. I've been a Prime member forever but I won't go to the trouble of watching their shows until they get an ATV app up and running.
Score: 5 Votes (Like | Disagree)