Four More TV Execs Join Apple's Video Content Team

Four additional veteran executives from the television industry are joining Apple's video content team, according to a new report from Variety.

Former head of current programming at Sony Pictures Kim Rozenfeld is joining Apple as its future head of programming and lead executive on documentary series development. Apple has thus far purchased several music-related documentaries that have aired on Apple Music, including Kygo: Stole the Show and Can't Stop, Won't Stop: A Bad Boy Story.

appletvos
Rozenfeld formerly worked with Zack Van Amburg and Jamie Erlicht, two Sony Pictures Television executives who joined Apple in June to lead Apple's video programming efforts. Erlicht and Amburg have produced popular shows like Breaking Bad, Better Call Saul, The Crown, and more.

Two additional former Sony employees are joining the video team as development executives. Both Max Aronson and Ali Woodruff also worked with Amburg and Erlicht and will report to the duo at Apple. Aronson previously served as VP of drama development at Sony Pictures Television, while Woodruff was the director of creative affairs.

Rita Cooper Lee, who formerly worked as the WGN America head of publicity is joining Apple to lead communications for the video content unit, and she will report directly to Tom Neumayr. Lee is the second employee to join Apple from WGN America. Former president and general manager of WGN America Matt Cherniss joined Apple earlier in August to help oversee the development of the video unit.

Apple is picking up a lot of talent in the video and television area as it experiments with original content as a way to promote its Apple Music service. The company has launched two shows so far, including Planet of the Apps, a series about app developers pitching ideas to investors, and Carpool Karaoke, a music-based show developed from the Carpool Karaoke segment on The Late Late Show with James Corden.

While Apple's first two shows have been reality shows, the company is said to have bigger content ambitions, with rumors suggesting Apple is pursing deals with A-list talent to create a roster of shows on par with Netflix and Amazon.

Recent rumors suggest Apple is bidding on a "high-profile drama" starring Jennifer Aniston and Reese Witherspoon and aiming to get the film distribution rights for the James Bond film franchise.

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...

Top Rated Comments

AfroAbel Avatar
102 months ago
Apple should focus on updating their current products in a timely manner rather than wasting resources by delving into new markets. How many years has it been since the last Mac Pro and Mac Mini updates? Come on!
I'm sure those TV execs would have done great engineering new Macs...
Score: 11 Votes (Like | Disagree)
miguelcoma Avatar
102 months ago
Here´s my problem with Apple getting into the content making:

Today's Apple is too vanilla, they would never make anything controversial or not light-hearted. They are too concerned about their image and trying to please all kinds of groups. And to make artful, meaningful content, you usually can´t have that. Can you see Apple producing movies or tv-shows with violence, nudity, drugs, or even strong language? I sure can´t :/
Score: 8 Votes (Like | Disagree)
macduke Avatar
102 months ago
Remember back when we mostly had hardware and software rumors on this site? I remember people used to complain when iPhone came out that there were too many iPhone stories and not enough Mac stories. Little did they know how much more things would change in the future. At least the iPhone is a type of computer. Now we're subjected to entertainment news, political news, car news, and more. I'm not blaming MacRumors—I'm blaming Apple. What is the goal of this? Does Apple making movies improve people's lives any more than WB or Netflix making movies? Apple often says they enter new markets when it makes sense and they can add something to it. What are they adding? How does this enrich consumer experience? Why does Apple need to be in this space right now?
Score: 8 Votes (Like | Disagree)
Williesleg Avatar
102 months ago
Really miss Steve Jobs.

Can we get one of his kids to run the show? The oldest has got to be almost ready.

I keep going into the Apple Store wishing there was something I'd like to buy.

Same with the App Store and iTunes (which is really hard to find stuff). Podcasts got hijacked by Youtube, no longer relevant. So sad.
Score: 7 Votes (Like | Disagree)
Naraxus Avatar
102 months ago
The best thing they could do would be to shove Eddy Cue's ass out the door. The guy is incompetent at best and downright retarded at worst. He needs to go.
Score: 6 Votes (Like | Disagree)
somethingelsefl Avatar
102 months ago
Remember when NBC's Brian Williams interviewed Tim Cook and asked what keeps Apple from becoming what happened to Sony in late 90s?

Tim Cook replied Apple's "LASER-FOCUS" on only core products and software that they do best.

This sure seems like a lack of focus to me. At its worst.
Score: 5 Votes (Like | Disagree)