Apple Invites Media to September 12 Event at Apple Park: 'Let's Meet at Our Place'

Apple today sent out media invites for its annual iPhone-centric event that will be held on Tuesday, September 12 at 10:00 a.m. at the Steve Jobs Theater at the company's new Apple Park campus in Cupertino, California. The media invites offer a first look at the theme of the event and feature the tagline: "Let's meet at our place." (via The Loop)

apple sept 2017 event
Apple's fall 2017 event will be its most significant in years thanks to the debut of a radically redesigned iPhone that features an edge-to-edge display, a vertical rear camera, facial recognition capabilities, a much improved processor, and wireless inductive charging functionality. The new iPhone features a display similar in size to the display of the 5.5-inch iPhone 7 Plus, but with a body closer in size to the 4.7-inch iPhone 7.

Along with a nearly bezel-free display, the device includes a glass body and is promised to be the most advanced, most revamped iPhone we've seen since the introduction of the iPhone 6 Plus in 2014. We expect the OLED iPhone, which is rumored to be more expensive than traditional iPhones, to be sold alongside two 4.7 and 5.5-inch LCD models that more closely resemble existing devices.

iphone8dummyfrontback

A dummy model featuring the upcoming OLED iPhone

The upcoming 4.7 and 5.5-inch iPhones have not been heavily featured in rumors, but they too are said to feature glass bodies, support for wireless charging functionality, and improvements to the processor, camera, and other components.

The iPhones aren't the only upgrades Apple will unveil at the event. Rumors suggest Apple will introduce a third-generation Apple Watch with an LTE chip that allows it to be decoupled from the iPhone. There's been some talk of a potential redesign, but it's sounding like the third-generation Apple Watch will look a lot like the Apple Watch Series 2.

At the event, we may hear more about upcoming products like the iMac Pro and the HomePod, and there could be one other major hardware surprise in store for us - a new 4K Apple TV. Hints of such a device have been spotted in firmware leaks and we've known Apple has had a new Apple TV in the works for some time.

As for other hardware, many iPads and Macs were refreshed in June, so we are not expecting any updates to the Mac and iPad lineups, but expect to see new Apple Watch bands and new iPhone cases.

We've already been testing next-generation operating systems including iOS 11, macOS High Sierra, tvOS 11, and watchOS 4, but following Apple's event, we may see some of these updates released to the public. iOS and watchOS updates are often released just ahead of new iPhones, while macOS updates tend to come somewhat later. tvOS 11 is such a minor update that it isn't clear when it'll be released, but it could come alongside the other updates. One thing we may not see -- an Amazon Prime Video app. There's one in the works, but word is it won't be ready in time.

In line with past events, Apple's 2017 iPhone unveiling will kick off at 10:00 a.m. Pacific Time. Apple will stream the event live on its website and on the Apple TV, but for those who are unable to watch, MacRumors will be providing full event coverage, both on MacRumors.com and through our MacRumorsLive Twitter account.

Related Roundups: Apple TV, Apple Watch Series 9

Top Rated Comments

Dekema2 Avatar
79 months ago
So if you look at the grey area in the Apple logo, you notice it forms a notch with the blue part. This confirms that there will be that ugly bar at the top of the screen.





Attachment Image

Attachment Image
Score: 75 Votes (Like | Disagree)
joshwenke Avatar
79 months ago
Time for everyone to start deciphering what the invite logo means...
Score: 63 Votes (Like | Disagree)
Vanilla35 Avatar
79 months ago
Apple trying to set us up for a one night stand?
Score: 54 Votes (Like | Disagree)
DocMultimedia Avatar
79 months ago
Red, white, and blue. Tim Cook announces his candidacy for 2020. ;)
Score: 54 Votes (Like | Disagree)
Superhappytree Avatar
79 months ago
I know Apple doesn't usually do nostalgic things such as this, but when they announce the iPhone 8 come September 12th, it would be cool if they showed a flashback to when Steve announced the first iPhone.
The whole: "An iPod... a phone... these are not three separate devices, this is one device, and we are calling it... iPhone. Today, Apple reinvents the phone." Maybe with a black and white filter, with the crazy ones ad playing in the background in its entirety (the version with Steve's voice over). Then have a montage showing how iPhone has changed over the years, and how it’s affected peoples lives. Cue a slow zoom out showing all of this playing as a video on a phone screen... an OLED phone screen that is. Zoom out further, with the camera slowly panning around this glistening black glass enclosure along with the Apple logo. So basically, make it look like it was playing as a montage on the new phones display, while showing the phone off bit by bit, then ending with a hand gripped around it just like with the original iPhone. And closing it with the crazy ones ad still playing in the background:

"... because the people who are crazy enough to change the world, are the ones who do." *crowd goes nuts*

Maybe that's too cheesy for some, but it gives me goosebumps just thinking about it, and has that warm, classic Apple vibe to it.
Score: 45 Votes (Like | Disagree)
Sunny1990 Avatar
79 months ago
Bring it on very excited, The event will be held at Steve Jobs theater. Steve would be very proud.

Attachment Image
Score: 33 Votes (Like | Disagree)

Popular Stories

iPhone 15 Pro Lineup Feature

iPhone 15 Models Feature New Setting to Strictly Prevent Charging Beyond 80%

Tuesday September 19, 2023 2:04 pm PDT by
All of the iPhone 15 and iPhone 15 Pro models feature a new battery health setting that prevents the devices from charging beyond 80% at all times when enabled, as confirmed by The Verge's Allison Johnson during a Q&A session today. The new setting is separate from the pre-existing Optimized Battery Charging feature on iPhones, which intelligently delays charging past 80% until a more...
iOS 17 and iPhones Feature

iOS 17: 10 New Features That Just Launched

Sunday September 17, 2023 12:35 pm PDT by
In June, Apple announced iOS 17 with a wide range of new features and changes for the iPhone. Following over three months of beta testing, the free software update will be released this Monday, September 18 for the iPhone XS and newer. Below, we have recapped 10 key features coming to the iPhone with iOS 17, with additional features coming later this year. The update should be released to...
iOS 17

Apple Releases iOS 17.0.1 and iPadOS 17.0.1 With Bug Fixes, Plus iOS 17.0.2 for iPhone 15 Models

Thursday September 21, 2023 10:28 am PDT by
Apple today released iOS 17.0.1 and iPadOS 17.0.1 updates for the iPhone and the iPad, adding bug fixes to the new software. The iOS 17.0.1 and iPadOS 17.0.1 updates come just a few days after Apple launched iOS 17 and iPadOS 17. The software, which is build 21A340, can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. There is a...
emojipedia 15 1 emoji

Emoji Coming to Future iOS 17 Update Include Shaking Head, Brown Mushroom, Lime, Phoenix and More

Tuesday September 19, 2023 12:43 pm PDT by
As Apple was announcing new iPhone models last week, the Unicode Consortium was officially approving new emoji characters that are set to be added to smartphones starting in 2024. Mockup of new emoji from Emojipedia Approved Unicode 15.1 emoji include phoenix, lime, an edible mushroom, shaking head vertically (as in a "yes" nod), shaking head horizontally (a "no" head shake), and broken...