Apple this afternoon shared a short film created by French director Michel Gondry, who is known for indie movies like The Eternal Sunshine of the Spotless Mind and The Science of Sleep. The film is available on Apple's French site and on its UK and French YouTube channels.

Called Détour, the 11 minute short was captured entirely on an iPhone and funded by Apple. It features the story of a tricycle that falls off of a car as a family heads out on vacation and its journey to find its owner, a little girl. On its travels, the tricycle encounters a wide range of colorful characters and experiences some emotional moments before finding its happy ending.


Détour is accompanied by six additional short tutorial videos that give a behind the scenes look at the filming and offer up some video capturing tips for iPhone users. Topics covered include "A cinematic touch," "Time-lapse," "Stop motion," "Slo-mo," "Night scenes," and "Perspective tricks."




Apple plans to screen Détour at the Marché Saint-Germain Apple Store in Paris on June 30. Michel Gondry will also be present to share details on the making of the film and to take about the future of cinema.

Top Rated Comments

Floris Avatar
64 months ago
Just don't forget please:

Additional hardware and software used.

And that matters, besides creativity, a team of people to help out and a budget to do amazing creative things to create a fun video. Tens of thousands of equipment for additional steady cam and camera lenses etc, makes it kinda out of reach to everybody else to achieve the same.

I am looking forward to the days where the disclaimer actually says: Completely filmed with, and shot with default Apple products and software, no additional hardware or third party software used.

Score: 6 Votes (Like | Disagree)
filmantopia Avatar
64 months ago
It's not the camera, but the minds behind the camera.
Score: 3 Votes (Like | Disagree)
Nick.haley Avatar
64 months ago
Huh? No. Everything in that shoot can be accomplished for cheap, or done D.I.Y.. That world has changed. Yes he chose actual pro rental gear he's used to using, but about the priciest thing you couldn't improvise was the camera stabilizer, and those are being made for only $200-300 for iPhone & GoPro. I didn't see any extra camera lens attachments. Everything else - tripod, phone brackets & attachment methods, etc. - all are easily reproduced for cheap or free. It's being done all the time now. Even the light-shielding pro-level sunlight blocking flags and canvas attached to pro camera stands can be - and is on a regular basis - reproduced. I used cardboard or a $40 reflector the other day. Other than that, grab a few friends to help. My friends do this stuff all the time and get paid for it. What you see onscreen is vision and technique.
I'm inclined to agree -- and would argue that Gondry's style can sometimes fit into the playful / rough and ready (but don't be fooled it can be much harder to achieve than it looks!)...

Watch the BTS clip 'A Cinematic Touch'... they haven't used an OSMO etc...

That 'steadicam' in the (Tour De France? lol) shot of the bike being cheered on down the hill? That almost looks handmade out of dowling / piping, and a plastic spring-grip used as counterbalance... so save for the actual handgrip which you also see in the bike wheel shot (17-18")... it looks like a cheap set up.
(have noticed a lens attachment here, noga arm...) but still we are not talking about BUCKETS of cash.

I enjoyed the crudity of just using wire and string ... the obvious nature of the plastic bag attaching itself to the bike to get its on its journey.

Gondry may have crew, but at least some of the tech seems pretty low tech and could be imitated by people starting out. Granted though it's 'cute' here and in a different set up could seem naff or corny.


UPDATE: It's a twig. They used a twig!


Attachment Image
Score: 2 Votes (Like | Disagree)
caskin8a Avatar
64 months ago
I was looking forward to it, but ultimately underwhelmed here. Gonna get hate for posting this but especially next to the Samsung comparison:
Score: 2 Votes (Like | Disagree)
Morris Avatar
64 months ago
Michel Gondry is also responsible for one of the weirdest and most impressive music videos of all time, Aphex Twin's Come To Daddy.
[MEDIA=dailymotion]xodid[/MEDIA]
Score: 2 Votes (Like | Disagree)
zapnyc Avatar
64 months ago
Just don't forget please:

Additional hardware and software used.
... Tens of thousands of equipment for additional steady cam and camera lenses etc, makes it kinda out of reach to everybody else to achieve the same.


Huh? No. Everything in that shoot can be accomplished for cheap, or done D.I.Y.. That world has changed. Yes he chose actual pro rental gear he's used to using, but about the priciest thing you couldn't improvise was the camera stabilizer, and those are being made for only $200-300 for iPhone & GoPro. I didn't see any extra camera lens attachments. Everything else - tripod, phone brackets & attachment methods, etc. - all are easily reproduced for cheap or free. It's being done all the time now. Even the light-shielding pro-level sunlight blocking flags and canvas attached to pro camera stands can be - and is on a regular basis - reproduced. I used cardboard or a $40 reflector the other day. Other than that, grab a few friends to help. My friends do this stuff all the time and get paid for it. What you see onscreen is vision and technique.
Score: 2 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...