Apple Shares Short Film 'Détour' Shot on iPhone by French Director Michel Gondry

Just don't forget please:

Additional hardware and software used.

And that matters, besides creativity, a team of people to help out and a budget to do amazing creative things to create a fun video. Tens of thousands of equipment for additional steady cam and camera lenses etc, makes it kinda out of reach to everybody else to achieve the same.

I am looking forward to the days where the disclaimer actually says: Completely filmed with, and shot with default Apple products and software, no additional hardware or third party software used.

It's not the camera, but the minds behind the camera.

Huh? No. Everything in that shoot can be accomplished for cheap, or done D.I.Y.. That world has changed. Yes he chose actual pro rental gear he's used to using, but about the priciest thing you couldn't improvise was the camera stabilizer, and those are being made for only $200-300 for iPhone & GoPro. I didn't see any extra camera lens attachments. Everything else - tripod, phone brackets & attachment methods, etc. - all are easily reproduced for cheap or free. It's being done all the time now. Even the light-shielding pro-level sunlight blocking flags and canvas attached to pro camera stands can be - and is on a regular basis - reproduced. I used cardboard or a $40 reflector the other day. Other than that, grab a few friends to help. My friends do this stuff all the time and get paid for it. What you see onscreen is vision and technique.

I'm inclined to agree -- and would argue that Gondry's style can sometimes fit into the playful / rough and ready (but don't be fooled it can be much harder to achieve than it looks!)...

Watch the BTS clip 'A Cinematic Touch'... they haven't used an OSMO etc...

That 'steadicam' in the (Tour De France? lol) shot of the bike being cheered on down the hill? That almost looks handmade out of dowling / piping, and a plastic spring-grip used as counterbalance... so save for the actual handgrip which you also see in the bike wheel shot (17-18")... it looks like a cheap set up.
(have noticed a lens attachment here, noga arm...) but still we are not talking about BUCKETS of cash.

I enjoyed the crudity of just using wire and string ... the obvious nature of the plastic bag attaching itself to the bike to get its on its journey.

Gondry may have crew, but at least some of the tech seems pretty low tech and could be imitated by people starting out. Granted though it's 'cute' here and in a different set up could seem naff or corny.


UPDATE: It's a twig. They used a twig!

Just don't forget please:

Additional hardware and software used.
... Tens of thousands of equipment for additional steady cam and camera lenses etc, makes it kinda out of reach to everybody else to achieve the same.

Huh? No. Everything in that shoot can be accomplished for cheap, or done D.I.Y.. That world has changed. Yes he chose actual pro rental gear he's used to using, but about the priciest thing you couldn't improvise was the camera stabilizer, and those are being made for only $200-300 for iPhone & GoPro. I didn't see any extra camera lens attachments. Everything else - tripod, phone brackets & attachment methods, etc. - all are easily reproduced for cheap or free. It's being done all the time now. Even the light-shielding pro-level sunlight blocking flags and canvas attached to pro camera stands can be - and is on a regular basis - reproduced. I used cardboard or a $40 reflector the other day. Other than that, grab a few friends to help. My friends do this stuff all the time and get paid for it. What you see onscreen is vision and technique.

Michel Gondry is also responsible for one of the weirdest and most impressive music videos of all time, Aphex Twin's Come To Daddy.
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I was looking forward to it, but ultimately underwhelmed here. Gonna get hate for posting this but especially next to the Samsung comparison: