Recap: Everything Apple Announced Today in Under 3 Minutes

Apple didn't hold an official event to make major announcements this week, but there was a mini press release extravaganza that saw the company introduce new hardware products, a new app, and improvements to existing devices.

A new 9.7-inch iPad debuted with an impressively low $329 price point, and there's now a red aluminum iPhone 7, both of which go on sale this Friday, March 24 at 8:01 AM Pacific Time. New Apple Watch bands are out, there are iPhone cases in new colors, Apple is about to release an app for making videos, and the iPhone SE and the iPad mini 4 got new minimum storage tiers and pricing drops.

We've recapped everything Apple announced today in the video below, and we've rounded up all of our new product coverage.


- Apple Debuts New 9.7-Inch iPad With A9 Chip to Replace iPad Air 2, Starting at $329

- iPad Mini 4 With 128GB of Storage Now Starts at $399 as 32GB Model Discontinued

- Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus

- Apple Announces Video Creation iOS App 'Clips'

- Apple Doubles iPhone SE Storage to 32GB and 128GB

- Apple Watch Gets New Striped Woven Nylon, Classic Buckle, and Standalone Nike Sport Bands

- Apple Launches New Silicone and Leather iPhone 7 Case Colors

- Apple Discontinues iPad Mini 2

- Swift Playgrounds Now Available in Five Additional Languages

While we saw new devices today, there's still quite a bit on the horizon. The much-rumored ~10-inch iPad with a revamped design has yet to make an appearance, and we're still awaiting a new 12.9-inch iPad Pro, too, along with Kaby Lake Macs and the highly anticipated iPhone 8.

With no event coming up in the near future, we may be waiting until June's Worldwide Developers Conference or the fall to see many of these new releases but make sure to keep an eye on MacRumors for the latest rumors on Apple's launch plans.

Top Rated Comments

Santabean2000 Avatar
69 months ago
So much, yet so little. With every release, there is just less and less to get excited about.

This 'pipeline' Tim keeps talking about is just a sewer right now.
Score: 58 Votes (Like | Disagree)
Chones cajones Avatar
69 months ago
So, in summation, nothing of any interest at all.
Score: 43 Votes (Like | Disagree)
yaxomoxay Avatar
69 months ago
Three minutes is way more than enough.
Score: 36 Votes (Like | Disagree)
macbeta Avatar
69 months ago
No pro anything. I was hoping for something a little more than coloured watch bands and minor bump updates to 3 year old products. I guess they really just spending all their focus on the new campus or something. For such a large rich company, I would have expected at least regular bumps on things like the macs. The words of Phill still ring in my ears "Can't innovate my ass". Maybe? but they sure cant produce regular updates other than new coloured stuff.
Score: 25 Votes (Like | Disagree)
Steve121178 Avatar
69 months ago
Underwhelming and not that exciting. This is starting to sound all too familiar.
Score: 20 Votes (Like | Disagree)
keysofanxiety Avatar
69 months ago
People quickly forget this was just mentioned by Apple as store maintenance.

Sure, you're welcome to complain about Macs not being updated. However it's a bit foolish to have expected anything from today but bumped storage and a few minor updates. History alone could tell you that.
Score: 17 Votes (Like | Disagree)

Popular Stories

widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
maxresdefault

M2 13-Inch MacBook Pro With 256GB SSD Appears Slower Than Equivalent M1 in Real-World Speed Tests

Monday June 27, 2022 1:57 pm PDT by
Benchmark testing has indicated that the 256GB variant of the 13-inch MacBook Pro with M2 chip offers slower SSD performance than its M1 equivalent, and now real-world stress testing by YouTuber Max Yuryev of Max Tech suggests that the 256GB SSD in the 13-inch MacBook Pro is also underperforming in day-to day-usage. The M2 MacBook Pro with 256GB SSD and 8GB RAM was slower than the M1 MacBook ...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
iPhone 11 Pro vs iPhone 14 Pro

iPhone 11 Pro vs. 14 Pro: New Features to Expect if You've Waited to Upgrade

Monday June 27, 2022 11:22 am PDT by
With many customers choosing to upgrade their iPhone every two or three years nowadays, there are lots of iPhone 11 Pro users who might be interested in upgrading to the iPhone 14 Pro later this year. Those people are in for a treat, as three years of iPhone generations equals a long list of new features and changes to look forward to. Below, we've put together a list of new features and...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...
2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...