Recap: Everything Apple Announced Today in Under 3 Minutes

Apple didn't hold an official event to make major announcements this week, but there was a mini press release extravaganza that saw the company introduce new hardware products, a new app, and improvements to existing devices.

A new 9.7-inch iPad debuted with an impressively low $329 price point, and there's now a red aluminum iPhone 7, both of which go on sale this Friday, March 24 at 8:01 AM Pacific Time. New Apple Watch bands are out, there are iPhone cases in new colors, Apple is about to release an app for making videos, and the iPhone SE and the iPad mini 4 got new minimum storage tiers and pricing drops.

We've recapped everything Apple announced today in the video below, and we've rounded up all of our new product coverage.


- Apple Debuts New 9.7-Inch iPad With A9 Chip to Replace iPad Air 2, Starting at $329

- iPad Mini 4 With 128GB of Storage Now Starts at $399 as 32GB Model Discontinued

- Apple Unveils Special Edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus

- Apple Announces Video Creation iOS App 'Clips'

- Apple Doubles iPhone SE Storage to 32GB and 128GB

- Apple Watch Gets New Striped Woven Nylon, Classic Buckle, and Standalone Nike Sport Bands

- Apple Launches New Silicone and Leather iPhone 7 Case Colors

- Apple Discontinues iPad Mini 2

- Swift Playgrounds Now Available in Five Additional Languages

While we saw new devices today, there's still quite a bit on the horizon. The much-rumored ~10-inch iPad with a revamped design has yet to make an appearance, and we're still awaiting a new 12.9-inch iPad Pro, too, along with Kaby Lake Macs and the highly anticipated iPhone 8.

With no event coming up in the near future, we may be waiting until June's Worldwide Developers Conference or the fall to see many of these new releases but make sure to keep an eye on MacRumors for the latest rumors on Apple's launch plans.

Top Rated Comments

(View all)
Avatar
46 months ago
So much, yet so little. With every release, there is just less and less to get excited about.

This 'pipeline' Tim keeps talking about is just a sewer right now.
Score: 58 Votes (Like | Disagree)
Avatar
46 months ago
So, in summation, nothing of any interest at all.
Score: 43 Votes (Like | Disagree)
Avatar
46 months ago
Three minutes is way more than enough.
Score: 36 Votes (Like | Disagree)
Avatar
46 months ago
No pro anything. I was hoping for something a little more than coloured watch bands and minor bump updates to 3 year old products. I guess they really just spending all their focus on the new campus or something. For such a large rich company, I would have expected at least regular bumps on things like the macs. The words of Phill still ring in my ears "Can't innovate my ass". Maybe? but they sure cant produce regular updates other than new coloured stuff.
Score: 25 Votes (Like | Disagree)
Avatar
46 months ago
Underwhelming and not that exciting. This is starting to sound all too familiar.
Score: 20 Votes (Like | Disagree)
Avatar
46 months ago
People quickly forget this was just mentioned by Apple as store maintenance.

Sure, you're welcome to complain about Macs not being updated. However it's a bit foolish to have expected anything from today but bumped storage and a few minor updates. History alone could tell you that.
Score: 17 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

iOS 14 Picture in Picture No Longer Working With YouTube's Mobile Website in Safari [Without Premium]

Friday September 18, 2020 12:21 pm PDT by
Apple in iOS 14 added Picture in Picture to the iPhone, a feature designed to let you watch a video in a small screen on your device while you continue to do other things on the phone. When Picture in Picture was working with YouTube The YouTube app doesn't support Picture in Picture, but up until yesterday there was a functional workaround that allowed videos from YouTube.com to be watched...

Hands-On With the New Apple Watch Series 6 and Apple Watch SE

Friday September 18, 2020 1:19 pm PDT by
Today's the official launch date for the Apple Watch Series 6 and the Apple Watch SE, both of which Apple announced on Tuesday. We picked up a couple of the new models and thought we'd give them a quick look for MacRumors readers thinking of ordering a new watch. Apple Watch Series 6 & Apple Watch SE Hands-On! When it comes to design, both the $399 Series 6 and the $279 SE look just like...

iOS 14.2 Beta Adds New Shazam Music Recognition Feature for Control Center

Thursday September 17, 2020 3:36 pm PDT by
Apple today released the first beta of iOS 14.2 to developers for testing purposes, and the new update introduces a Music Recognition control for the Control Center. The new feature lets you discover music playing around you and it recognizes the music playing with in apps, even when you're wearing AirPods. Songs pop up as notifications, and you can tap to listen in Apple Music....

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Apple Releases watchOS 7 With New Watch Faces, Family Setup, Sleep Tracking, Handwashing Help and More

Wednesday September 16, 2020 12:47 pm PDT by
Apple today released watchOS 7, the newest version of the watchOS operating system designed to run on modern Apple Watch models. The watchOS 7 update comes after several months of beta testing. ‌watchOS 7‌ can be downloaded for free through the dedicated Apple Watch app on the iPhone by going to General > Software Update. To install the new software, the Apple Watch needs to have at...