Apple Announces Video Creation iOS App 'Clips'

Tuesday March 21, 2017 6:42 AM PDT by Mitchel Broussard
Among announcements of a new 9.7-inch iPad and red iPhone 7, Apple today has unveiled a new first-party video creation app called "Clips." According to the company, with Clips users will be able to "create expressive videos" with ease on both an iPhone and iPad.

The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.

Users will be able to create animated captions called "Live Titles" using only their voice, and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.
“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”
Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn't out just yet, but users will be able to get their hands on Apple's new app beginning this April on iOS devices running iOS 10.3.

Last summer, it was rumored that Apple was working on a new video-sharing social network app which would include shooting, editing, and uploading videos "in less than one minute." With today's reveal of Clips, it appears that Apple decided to nix the social network side of that app and focus instead on tools to fuel user creativity that can be shared elsewhere.

Tags: App Store, Clips
86 comments


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ouimetnick
24 months ago

joining in with the crowd i see


"Why lead when you can follow"
-Tim Cook
Rating: 18 Votes
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jasonklee
24 months ago
Puzzling. Average users don't care about what a device can do for their lives, especially communication-based tasks. Every day I overhear people on the train bemoaning the lack of Macs—these two girls were ridiculing the iMac's 5400 rpm drives.
Rating: 16 Votes
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AppleFan91
24 months ago

Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.


Hey Tim, any chance you could release the Product Red iPhone with a black front as well? Thanks!
Rating: 8 Votes
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DoctorDoctor
24 months ago

Finally. Screw the iPad Pro, iMac, and all the other things I'm waiting to buy. This is what I've been waiting for! /s


Because software guys create hardware ? You do realize there are other divisions inside Apple right ?
Rating: 6 Votes
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Bathplug
24 months ago
Does it encourage more **** vertical videos?
Rating: 5 Votes
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imronburgundy
24 months ago

Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.

/s you dropped this
Rating: 5 Votes
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kissmo
24 months ago
How is this different than iMovie?
It seems like a stripped version of it. Or they will cancel iMovie in the future?
That interface looks very lame in the screenshot.
Rating: 5 Votes
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Royal Gala
24 months ago

No, Apple isn't falling behind, they simply do not care about the professionals. They're not in that market anymore, they've left it many years ago, especially when they've started to kill off all of pro apps, hardware (xserve), etc and removed "computer" from their trademarks.

They're a mass consumer fashion product company and the pros is a very small market share that they could care less about. I don't blame them for wanting to go for the profits lately.

You are not going to be happy with Apple again, the 90s/early 2000s Apple is not coming back, it's gone for good and unfortunately, the only person that could revive it is dead as well.

You want powerful and more flexible software, go give Windows or Linux a try depending on your needs. You'll find that Windows 10 is less worse than it was back then.


Then they should stop labelling their products "Pro".
Rating: 5 Votes
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MikhailT
24 months ago

The point is there are so many other areas where Apple is falling behind for professionals and they release toy crap like this, which is just insulting. I'm not in the market for a Mac Pro but a new iMac or "iMac Pro" would be great, along with SOFTWARE on the iPad Pro that is, you know, actually designed with professionals in mind.


No, Apple isn't falling behind, they simply do not care about the professionals. They're not in that market anymore, they've left it many years ago, especially when they've started to kill off all of pro apps, hardware (xserve), etc and removed "computer" from their trademarks.

They're a mass consumer fashion product company and the pros is a very small market share that they could care less about. I don't blame them for wanting to go for the profits lately.

You are not going to be happy with Apple again, the 90s/early 2000s Apple is not coming back, it's gone for good and unfortunately, the only person that could revive it is dead as well.

You want powerful and more flexible software, go give Windows or Linux a try depending on your needs. You'll find that Windows 10 is less worse than it was back then.
Rating: 4 Votes
Avatar
dumastudetto
24 months ago

I've been reading your posts for a long time now and I do appreciate your endearing levels of enthusiasm for Apple products, since this place can get too negative at times. But I am starting to wonder if you're Tim Cook.;) I can't remember seeing you be critical of an Apple release, ever. o_O

I can see this being a very useful app for social media. I have no criticism of the app itself and will probably use it for my own amusement. I'm thrilled any time Apple gets down to releasing new software of any kind. Anything is better than news of another new reality show from them. ;)

The problem is that social media grows more clogged and onerous with each update, according to friends who are still using it. I left all of that crap behind several months ago. At some point I'm hoping the powers that be will streamline all of this stuff so it's not so obnoxious.

iMessage has gotten some kitschy add-ons in the past year. I wonder how popular they are. Fortunately iMessage still looks decently streamlined for regular texting and we have choices about how we want our messages to come across.


We're swimming in a sea of negativity at the moment on MR. But there are still plenty among us who still love the products Apple makes, the software they create, and the services they maintain.

I concede it is difficult maintaining enthusiasm and positivity on MacRumors right now. I'm posting less and less often because there's just so much anger and disappointment on here that it can drag you down. I guess the problem for some people is the Mac is clearly not long for this world. On a site named MacRumors that is always going to create a level of discomfort and angst.

The truth is I am genuinely very excited to see where Apple is headed with all their new technologies.

As for the iMessage platform, well it's one of the things people love most about iOS. So Apple must be doing something right in this area.
Rating: 4 Votes
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