clips iphoneAmong announcements of a new 9.7-inch iPad and red iPhone 7, Apple today has unveiled a new first-party video creation app called "Clips." According to the company, with Clips users will be able to "create expressive videos" with ease on both an iPhone and iPad.

The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.

Users will be able to create animated captions called "Live Titles" using only their voice, and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn't out just yet, but users will be able to get their hands on Apple's new app beginning this April on iOS devices running iOS 10.3.

Last summer, it was rumored that Apple was working on a new video-sharing social network app which would include shooting, editing, and uploading videos "in less than one minute." With today's reveal of Clips, it appears that Apple decided to nix the social network side of that app and focus instead on tools to fuel user creativity that can be shared elsewhere.

Top Rated Comments

ouimetnick Avatar
60 months ago
joining in with the crowd i see
"Why lead when you can follow"
-Tim Cook
Score: 18 Votes (Like | Disagree)
jasonklee Avatar
60 months ago
Puzzling. Average users don't care about what a device can do for their lives, especially communication-based tasks. Every day I overhear people on the train bemoaning the lack of Macs—these two girls were ridiculing the iMac's 5400 rpm drives.
Score: 16 Votes (Like | Disagree)
AppleFan91 Avatar
60 months ago
Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.
Hey Tim, any chance you could release the Product Red iPhone with a black front as well? Thanks!
Score: 8 Votes (Like | Disagree)
DoctorDoctor Avatar
60 months ago
Finally. Screw the iPad Pro, iMac, and all the other things I'm waiting to buy. This is what I've been waiting for! /s
Because software guys create hardware ? You do realize there are other divisions inside Apple right ?
Score: 6 Votes (Like | Disagree)
kissmo Avatar
60 months ago
How is this different than iMovie?
It seems like a stripped version of it. Or they will cancel iMovie in the future?
That interface looks very lame in the screenshot.
Score: 5 Votes (Like | Disagree)
Royal Gala Avatar
60 months ago
No, Apple isn't falling behind, they simply do not care about the professionals. They're not in that market anymore, they've left it many years ago, especially when they've started to kill off all of pro apps, hardware (xserve), etc and removed "computer" from their trademarks.

They're a mass consumer fashion product company and the pros is a very small market share that they could care less about. I don't blame them for wanting to go for the profits lately.

You are not going to be happy with Apple again, the 90s/early 2000s Apple is not coming back, it's gone for good and unfortunately, the only person that could revive it is dead as well.

You want powerful and more flexible software, go give Windows or Linux a try depending on your needs. You'll find that Windows 10 is less worse than it was back then.
Then they should stop labelling their products "Pro".
Score: 5 Votes (Like | Disagree)

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