clips iphoneAmong announcements of a new 9.7-inch iPad and red iPhone 7, Apple today has unveiled a new first-party video creation app called "Clips." According to the company, with Clips users will be able to "create expressive videos" with ease on both an iPhone and iPad.

The app lets users combine videos, images, and music into one seamless video that can then be shared through iMessages, and on other social media platforms like Facebook and Instagram.

Users will be able to create animated captions called "Live Titles" using only their voice, and apply effects including comic book filters, speech bubbles, shapes and full-screen animated posters.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Users can record content directly within Clips, or add in video and photos from the Photo Album. Clips isn't out just yet, but users will be able to get their hands on Apple's new app beginning this April on iOS devices running iOS 10.3.

Last summer, it was rumored that Apple was working on a new video-sharing social network app which would include shooting, editing, and uploading videos "in less than one minute." With today's reveal of Clips, it appears that Apple decided to nix the social network side of that app and focus instead on tools to fuel user creativity that can be shared elsewhere.

Top Rated Comments

ouimetnick Avatar
96 months ago
joining in with the crowd i see
"Why lead when you can follow"
-Tim Cook
Score: 18 Votes (Like | Disagree)
jasonklee Avatar
96 months ago
Puzzling. Average users don't care about what a device can do for their lives, especially communication-based tasks. Every day I overhear people on the train bemoaning the lack of Macs—these two girls were ridiculing the iMac's 5400 rpm drives.
Score: 16 Votes (Like | Disagree)
AppleFan91 Avatar
96 months ago
Apps by Apple are a huge reason why you should own iOS devices versus the competition. Clips looks delightful and I'm sure it will be very popular with consumers.
Hey Tim, any chance you could release the Product Red iPhone with a black front as well? Thanks!
Score: 8 Votes (Like | Disagree)
DoctorDoctor Avatar
96 months ago
Finally. Screw the iPad Pro, iMac, and all the other things I'm waiting to buy. This is what I've been waiting for! /s
Because software guys create hardware ? You do realize there are other divisions inside Apple right ?
Score: 6 Votes (Like | Disagree)
kissmo Avatar
96 months ago
How is this different than iMovie?
It seems like a stripped version of it. Or they will cancel iMovie in the future?
That interface looks very lame in the screenshot.
Score: 5 Votes (Like | Disagree)
Royal Gala Avatar
96 months ago
No, Apple isn't falling behind, they simply do not care about the professionals. They're not in that market anymore, they've left it many years ago, especially when they've started to kill off all of pro apps, hardware (xserve), etc and removed "computer" from their trademarks.

They're a mass consumer fashion product company and the pros is a very small market share that they could care less about. I don't blame them for wanting to go for the profits lately.

You are not going to be happy with Apple again, the 90s/early 2000s Apple is not coming back, it's gone for good and unfortunately, the only person that could revive it is dead as well.

You want powerful and more flexible software, go give Windows or Linux a try depending on your needs. You'll find that Windows 10 is less worse than it was back then.
Then they should stop labelling their products "Pro".
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...