10 Years Ago Today: Steve Jobs Introduces the iPhone

Today marks the tenth anniversary of the day Steve Jobs introduced the original iPhone at Macworld in San Francisco. In what has become one of the most iconic moments in Apple's storied history, Jobs teased the device as if it were three separate products: a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet communications device.

iphone-vs-iphone-7
Apple began selling the iPhone six months later, and nearly a decade later, the company has now sold well over 1 billion of them to customers around the world. iPhone sales continued to rise on an annual basis until 2016, when the smartphone experienced its first-ever year-over-year sales decline amid a down year for Apple. Nevertheless, the iPhone remains Apple's most successful product ever, accounting for 60% of the company's overall revenue last quarter.

"iPhone is an essential part of our customers' lives, and today more than ever it is redefining the way we communicate, entertain, work and live," said Tim Cook, Apple's CEO. "iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come."


Apple upended the mobile phone industry that was then dominated by earlier entrants such as Nokia and BlackBerry, two companies that are effectively out of the market today. Jobs poked fun at "smartphones" of the era, quipping they were "not so smart" and "not so easy to use," while criticizing outdated hardware features such as physical keyboards and styli. In turn, he introduced revolutionary new features such as Multi-Touch and scrolling to big rounds of applause.

Since then, Apple has improved the iPhone each year by adding several new features:

• 2008: App Store and 3G network support
• 2009: Video recording and Personal Hotspot
• 2010: Retina display
• 2011: Siri and iCloud
• 2012: Taller 4-inch screen, Lightning connector, and LTE
• 2013: Touch ID
• 2014: Larger 4.7-inch and 5.5-inch screens
• 2015: 3D Touch, Live Photos, and 4K video recording
• 2016: Waterproofing and dual-lens camera on iPhone 7 Plus

"It is amazing that from the very first iPhone through to today's newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it," said Philip Schiller, Apple's senior vice president of marketing.

2017 is expected to be a big year for the iPhone, with rumors suggesting at least one new model will feature glass casing with a curved OLED display. The device may sport a nearly bezel-less edge-to-edge design with no physical Home button, but rather Touch ID embedded directly into the display as both patented by Apple and technologically possible. Other rumored features include wireless charging, facial or iris recognition, and a vertical dual-lens camera capable of 3D photography effects.

Top Rated Comments

JayIsAwesome Avatar
60 months ago
"An iPod, a phone, and an Internet communicator. An iPod, a phone … Are you getting it?

*crowd erupts*

These are not three separate devices, this is one device, and we are calling it iPhone.

Today, today Apple is going to reinvent the phone."

That part always gives me goosebumps man. Damn, I miss Steve
Score: 95 Votes (Like | Disagree)
farewelwilliams Avatar
60 months ago
"A large tablet, a slightly smaller tablet, and an even slightly smaller tablet. These are three separate devices. This is not one device. And we call it...confusion."
Score: 45 Votes (Like | Disagree)
Christian 5G Avatar
60 months ago
RIP Steve. The person that changed the world.
Score: 40 Votes (Like | Disagree)
Sunny1990 Avatar
60 months ago
iPhone is the best smartphone in the world today.
Score: 32 Votes (Like | Disagree)
muasachi Avatar
60 months ago
Thank you to the whole design teams.
You guys really changed the world.
I'll never forget what it's like to hold the original iPhone for the first time.
Score: 28 Votes (Like | Disagree)
Hedwigg Avatar
60 months ago
And they are so full of themselves and incapable of managing their product pipeline that they can't be ars'ed to announce the next iteration on the same day 10 years later.........because the difference between a game-changing innovation (then) and 'thinner' (now) would make them look even greater fools.
Just curious... from looking at the history of your posts, it appears you're only on MacRumors to complain about Apple. Are you just trolling? Looking for attention? What is it that brings you here to speak nothing but negative things?
Score: 21 Votes (Like | Disagree)

Top Stories

Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
magic keyboard touch id

Apple Makes Magic Keyboard With Touch ID Available for Separate Purchase

Tuesday August 3, 2021 5:22 am PDT by
Apple has made the Magic Keyboard with Touch ID, which previously was only available with the purchase of the new 24-inch iMac, available for purchase individually for $149. Apple also retails the Magic Keyboard with Touch ID and a numeric keypad for $179. A standard Magic Keyboard without Touch ID or a numeric keypad is available for $99, and a new Magic Trackpad for $129. One major...
themorningshowcarrell

Apple Decided Not to Buy Reese Witherspoon's 'Hello Sunshine' Media Company

Monday August 2, 2021 2:02 pm PDT by
Reese Witherspoon's media company "Hello Sunshine" recently courted various buyers, and while Apple was one of parties interested in buying Hello Sunshine, the Cupertino company did not end up going through with the purchase. Hello Sunshine was valued at around $900 million thanks to its involvement in popular series like The Morning Show," "Big Little Lies," and "Little Fires Everywhere,"...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...
mac pro new graphics

Apple Introduces New High-End Graphics Options for Mac Pro

Tuesday August 3, 2021 7:34 am PDT by
Apple today began offering new high-end graphics upgrade options for both the tower and rack versions of the Mac Pro desktop computer. This comes on the same day that Apple started selling the Magic Keyboard with Touch ID on a standalone basis. As noted by CNN Underscored's Jake Krol, the Mac Pro can now be configured with new AMD Radeon Pro W6800X, W6800X Duo, or W6900X graphics when...