Apple today added a banner to its United States website, iTunes Store, and App Store asking customers to provide donations to individuals affected by the recent devastation from Hurricane Matthew. Like its usual relief efforts, all donations collected will go to the American Red Cross.
Donation tiers available include $5, $10, $25, $50, $100 and $200, and will be processed as normal iTunes or App Store purchases through a user's connected Apple ID.
Hurricane Matthew made landfall late last week, hitting the southeast coast of the United States and going on to ravage states like Florida, Georgia, South Carolina, and North Carolina. As of yesterday, more than 2 million businesses and homes were without power, and over 3,000 people have been placed in safety shelters.
Our thoughts are with all those affected by #HurricaneMatthew. Support relief efforts by donating to @RedCross at https://t.co/2b9MLALy4L — Tim Cook (@tim_cook) October 10, 2016
Top Rated Comments
If you just want to feel good about yourself please donate to the American Red Cross
Please donate to one of these instead for more meaningful impact:

Exactly! The American Red Cross is a terrible place to give your money. Don't give your donation to a wasteful middle man.If you just want to feel good about yourself please donate to the American Red Cross
http://www.independent.co.uk/news/world/americas/haitians-urging-people-not-give-money-american-red-cross-how-to-help-hurricane-matthew-aid-cholera-a7352681.html
Except, your donations will not go directly towards the disaster, they go into a fund. And not all the money that comes in goes the that relief effort.
Plus you don't get a receipt, Apple gets that for tax purposes. SneakyApple could also help with their multi billion dollar fortune.
And you could sell your house and give the proceeds to Haiti. Or are you just one of those types who likes to tell everyone else what they should do with their money and wags their finger when you think they have too much of it?Except, your donations will not go directly towards the disaster, they go into a fund. And not all the money that comes in goes the that relief effort.
Unfortunately, you are correct. Many of the funds collected for Haiti in the past (Red Cross and "Hope for Haiti") never reached Haitians or built the houses they supposed to (I think maybe 4 houses were built).