Apple has added a banner to its U.S. website that allows customers to donate to the American Red Cross through the iTunes Store to support the refugee and migration crisis across the Mediterranean Sea and Europe. The donation tiers available include $5, $10, $25, $50, $100 and $200.
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All of the proceeds from donations, which are processed as regular iTunes Store transactions, are sent to the American Red Cross. Apple has run American Red Cross donation campaigns several times in the past for crises such as the 2015 Nepal earthquake, 2013 Philippines typhoon, 2012 Hurricane Sandy, 2011 Japan tsunami and 2010 Haiti earthquake.
Update: Apple will also make a "substantial donation" itself and match employee donations by 2-to-1, according to an internal memo seen by Reuters.
“Apple is dedicated to advancing human rights around the world,” Cook wrote in the message, seen by Reuters. “We hope the actions we’re taking will help make the situation less desperate for some, and ease the hardship so many are enduring.”
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Top Rated Comments
The issue is they perhaps see countries as a Utopia when they are not. Actual UK migrants coming here though choice are working 18 hour days 6-7 days a week and are shocked how expensive things are and they can't afford to live in a house. Utopia it is not.
The problem in the M.E. is massively complex and goes back hundreds of years. The fact is we have one little ball of rock to live on and 99% of bad things that happen are because of peoples beliefs and books from 2000+ years ago. It's insanity.