Apple has added a banner to its U.S. website that allows customers to donate to the American Red Cross through the iTunes Store to support the refugee and migration crisis across the Mediterranean Sea and Europe. The donation tiers available include $5, $10, $25, $50, $100 and $200.
All of the proceeds from donations, which are processed as regular iTunes Store transactions, are sent to the American Red Cross. Apple has run American Red Cross donation campaigns several times in the past for crises such as the 2015 Nepal earthquake, 2013 Philippines typhoon, 2012 Hurricane Sandy, 2011 Japan tsunami and 2010 Haiti earthquake.
Update: Apple will also make a "substantial donation" itself and match employee donations by 2-to-1, according to an internal memo seen by Reuters.
“Apple is dedicated to advancing human rights around the world,” Cook wrote in the message, seen by Reuters. “We hope the actions we’re taking will help make the situation less desperate for some, and ease the hardship so many are enduring.”
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