According to Apple CEO Tim Cook, Apple Music now has 13 million paying subscribers, up from 11 million users just two months ago. In a February interview, Eddy Cue and Craig Federighi said Apple Music had 11 million subscribers, suggesting impressive growth over the past 10 weeks.
Apple Music launched in more than 100 countries on June 30, 2015 and will see its first anniversary in two months. At its current growth rate, Apple Music is on track to have somewhere around 15 million subscribers, gaining significant ground on Spotify, which reported more than 20 million paying subscribers and 75 million active users in the weeks ahead of Apple Music's debut.
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Since its launch, Apple has heavily promoted Apple Music with exclusive releases and videos from artists like Taylor Swift and Drake and dynamic content on its free Beats 1 radio service. Apple plans to continue on with its Apple Music advertising and in the future, will debut a television show starring Dr. Dre.
Apple Music is priced at $9.99 per month for individual users and $14.99 per month for a family of up to six users, which can be paid for using an iTunes account. Apple has seen success with Apple Music in part due to the large number of credit cards already attached to iTunes accounts, making it easy for customers to subscribe to Apple services and purchase Apple content.
Top Rated Comments
I love the service, the catalog is huge and it's everywhere I want my music. I love that every time somebody suggests a song or album to me I can just hop on there, give it a listen, and if I like it I add it. It's also increased my music discovery a ton. I listened to the Hamilton soundtrack the other day (which is fantastic, if anyone is still wondering), added it to my music, and promptly fell down a rabbit hole of musicals I either never bothered listening to or never heard of in the first place. It's everything I wanted it to be, and it's worth every penny.
Side note: I don't know when it was added but I love having the ability to listen to the past Beats 1 shows. That was a sorely missed feature for a while.