Apple Music launched in more than 100 countries on June 30, 2015 and will see its first anniversary in two months. At its current growth rate, Apple Music is on track to have somewhere around 15 million subscribers, gaining significant ground on Spotify, which reported more than 20 million paying subscribers and 75 million active users in the weeks ahead of Apple Music's debut.
Since its launch, Apple has heavily promoted Apple Music with exclusive releases and videos from artists like Taylor Swift and Drake and dynamic content on its free Beats 1 radio service. Apple plans to continue on with its Apple Music advertising and in the future, will debut a television show starring Dr. Dre.
Apple Music is priced at $9.99 per month for individual users and $14.99 per month for a family of up to six users, which can be paid for using an iTunes account. Apple has seen success with Apple Music in part due to the large number of credit cards already attached to iTunes accounts, making it easy for customers to subscribe to Apple services and purchase Apple content.