Eddy Cue 'Thrilled With the Numbers' as Apple Music Hits 11 Million Users

In an interview with USA Today, Apple's Eddy Cue reveals that Apple Music currently has 11 million users taking advantage of the initial three-month trial period, with two million of those taking advantage of the family plan that will cost $14.99 per month once the trial ends. A single-user membership will be priced at $9.99 per month.

apple_music_promo_banner

"We're thrilled with the numbers so far," says Eddy Cue, Apple's senior vice president of Internet software and services, adding that of that sum 2 million have opted for the more lucrative family plan at $14.99 a month for up to six people.

The officially announced milestone of 11 million users is roughly in line with the rumored ten million users shared by HITS Daily Double last week.

Cue notes Apple is "releasing updates as fast as we can" to address bugs and other issues with Apple Music amid duplication and mislabeling complaints. Jimmy Iovine also contributed to the interview, highlighting some of the challenges of reaching users in certain countries and age demographics while noting Apple believes it can use its leverage to bring many of those users on board for a subscription music service.

On a separate note, Cue shared some new App Store numbers, noting that July set a record with $1.7 billion in App Store transactions thanks to strong performance in China. Apple has now paid out $33 billion to developers since the App Store debuted in 2008.

Top Rated Comments

JamonBull Avatar
115 months ago
11 000 000 because you get a free trial. The real test will be after the trial periods start wearing off to be honest.
Score: 37 Votes (Like | Disagree)
aleksander Avatar
115 months ago
11 million Apple Music free trial users / 800 million iTunes account holders = ~1.4%

Spotify has 75 million users of which 20 million pay.

Nothing to brag about Eddy.
Score: 26 Votes (Like | Disagree)
pickaxe Avatar
115 months ago
Eddy Cue really, really needs to go. If only Cook had the balls.
Score: 25 Votes (Like | Disagree)
Agent OrangeZ Avatar
115 months ago
I'm actually surprised. That number seems low considering the free trial and the sheer amount of iTunes users they have. You would think it would be easier to get people to sign up.
Score: 23 Votes (Like | Disagree)
trife Avatar
115 months ago
Meh, guess I'm the odd man out so far. I love Apple Music and will definitely be keeping my family subscription after the free trial.

Love the suggested playlists--they've been pretty much spot on with my musical tastes. LOVE some of the Beats1 shows, namely Soulection. And so far I've only encountered 1 or 2 instances where something I wanted to listen to on a whim wasn't available.

I'll admit that the learning curve of the UI is pretty steep by Apple standards and it is nowhere near perfect. But once you spend some time with it, it becomes way easier to navigate. I think it'll only get better with time. To each his own though.
Score: 23 Votes (Like | Disagree)
mrobbo Avatar
115 months ago
I couldn't even see out the three month trial period. Signed back up to Spotify last night. Tired of wrestling with that UI and having my music getting messed up across computers. Too many issues. Playlists are poor compared to Spotify at the moment and it really offers nothing to set it apart. Maybe i'll try again in 6 months time.
Score: 20 Votes (Like | Disagree)

Popular Stories

General Apps Messages

iMessage Down for Some Users [Update: Service Restored]

Thursday May 16, 2024 3:00 pm PDT by
The iMessage service that Apple users to send messages to one another appears to be down for some users, and messages are failing to go out or are taking an extra long time to send. There are numerous reports about the issue on social networks and a spike of outage reports on Down Detector, but Apple's System Status page is not yet reporting an outage. Update: Apple's status page says...
iOS 17

Troubling iOS 17.5 Bug Reportedly Resurfacing Old Deleted Photos

Wednesday May 15, 2024 5:29 am PDT by
There are concerning reports on Reddit that Apple's latest iOS 17.5 update has introduced a bug that causes old photos that were deleted – in some cases years ago – to reappear in users' photo libraries. After updating their iPhone, one user said they were shocked to find old NSFW photos that they deleted in 2021 suddenly showing up in photos marked as recently uploaded to iCloud. Other...
iphone 15 pro max vs iphone 16 pro max

iPhone 16 Pro Max Looks This Much Bigger Beside iPhone 15 Pro Max

Thursday May 16, 2024 4:51 am PDT by
This year's upcoming iPhone 16 Pro Max is expected to get a boost in overall size from 6.7-inches to 6.9-inches, and a new image gives us a good idea of how the current iPhone 15 Pro Max compares to what could be Apple's largest ever iPhone. The image above, posted on X by ZONEofTECH, shows a dummy model representing the ‌iPhone 16 Pro‌ Max alongside an actual iPhone 15 Pro Max. Dummy...
iOS 17

iOS 17.5 Bug May Also Resurface Deleted Photos on Wiped, Sold Devices

Friday May 17, 2024 12:24 pm PDT by
A bug in iOS 17.5 is apparently causing photos that have been deleted to reappear, and the issue seems to impact even iPhones and iPads that have been erased and sold off to other people. A Reddit user wiped an iPad following Apple's guidelines in September of 2023 before selling it off to a friend. That friend updated the iPad to iPadOS 17.5 this week, and began seeing the Reddit user's old ...
oled m4 ipad pro grainy display reports

OLED iPad Pro Users Report 'Grainy' Displays, But It May Not Be a Defect

Friday May 17, 2024 5:57 am PDT by
Some new M4 iPad Pro models are exhibiting a visible static grain pattern across the OLED display, according to several user reports on Reddit (1, 2, 3) and the MacRumors Forums. Image credit: MacRumors user bk215 Users who see the grain generally report that it is most noticeable in dark environments with the display set at a low to medium brightness while viewing content with gray or muted...
Delta Hands On Feature

iPhone Emulators on the App Store: Game Boy, N64, PS1, PSP, and More

Thursday May 16, 2024 12:45 pm PDT by
In April, Apple updated its guidelines to allow retro game emulators on the App Store, and several popular emulators have already been released. The emulators released so far allow iPhone users to play games released for older consoles from Nintendo, Sony, SEGA, Atari, and others. A list of some popular emulators available on the App Store so far follows. Released Delta Delta is...