Spotify Growing at Faster Pace Since Apple Music Launched Last Year

SpotifyDespite the launch of Apple Music, which recently reached 13 million paid subscribers, rival service Spotify told Reuters that it has experienced a faster pace of growth since last June than beforehand.

"It's great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own," Jonathan Forster, a vice president and one of its first employees, told Reuters in an interview.

"Since Apple Music started we've been growing quicker and adding more users than before."

Spotify recently announced that it has 30 million paying customers, compared to around 20 million paid subscribers last June, while its total active user base has grown to nearly 100 million from 75 million a year ago.

Apple has not recently disclosed how many users it has on a three-month trial for an overall comparison, but Spotify remains over 2x to 2.5x larger than Apple Music in terms of paid subscribers worldwide.

"It would be terrible if we were just taking each other's users or to learn there was just a ceiling of 100 million users - I don't think that is the case," said Forster, who had just returned to Stockholm from the Coachella Valley Music and Arts Festival in California.

Apple Music has inevitably generated increased awareness of the concept of streaming music, which in turn has helped Spotify triple its paid subscriber base in just two years. The service, which launched in Europe in October 2008 and expanded to the U.S. in July 2011, had 10 million subscribers through May 2014.

Spotify continues to operate at a loss due to expensive royalties and revenue sharing with music label partners, but the Swedish company expects to eventually become profitable through continued subscriber growth. Spotify will also seek to earn increased revenue from advertising, concerts, merchandising, and video.

Spotify today announced that 12 new original series will be coming to the streaming music service this summer and fall, centered around music performances, music profiles, and music culture. Last year, the company also added video programming and podcasts from partners such as Comedy Central, ESPN, and MTV.

In related news, Spotify for iOS was recently updated with a new bottom navigation bar in lieu of its traditional slide-out "hamburger" menu.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Max Battery Capacity Leaked

Thursday July 3, 2025 5:40 am PDT by
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital." In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh: iPhone 11 Pro Max: 3,969mAh iPhone 12 Pro Max: 3,687mAh...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
apple silicon mac lineup 2024 feature purple m5

Apple's Upcoming Macs Listed in New Report

Thursday July 3, 2025 9:09 am PDT by
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so. The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. Apple is...

Top Rated Comments

m.x Avatar
120 months ago
It becomes more and more obvious for me that this could really become one of Apples worst years.
There is stagnation everywhere.

Introduce a really flawless Apple Music service from the beginning? Nah! We are Apple, people love us, we will outgrow Spotify!

iPhone sales are down? Let's make a new iPhone similar to the last two ones with little changes and make no big flagship redesign!

Watch sales are not satisfying? Let's make new bands!

iPad sales are down? Let's name it a Pro device and make it more expensive with more expensive accessories! Customers don't need no new iPad mini or Air 3!

Mac sales are down? Let's just take them as they are and don't upgrade them! Some products are now 1698 (!!!) days old, who needs an update? Who needs a dedicated GPU in the 4K iMac? Who doesn't want to have 5400rpm hard drives in their "most advanced" machines?

Watch sales are still not satisfying? Let's make new bands!

Want to revolutionize the "future of television"? Let's cut the optical audio output port to increase the margin and focus on 1080p (maybe they did that because nobody shoots 4K with 16GB of storage ). Double the price so more and more customers can get them in their home! But don't rework the UI, make it white, that's enough!


Oh jeeeeez, like one of you said in a news earlier today, it seems like they are not even trying anymore. It's becoming an "We are Apple, we can do that with our customers" attitude which gives me sleepless nights because my beloved company is going down ☹️☹️☹️
Score: 37 Votes (Like | Disagree)
magicschoolbus Avatar
120 months ago
I find Apple Music very difficult to use on all apple devices. It needs a redesign badly.
Score: 34 Votes (Like | Disagree)
FSMBP Avatar
120 months ago
It's sad. Apple always used to be "late to the party" but whatever they created would be better than what was out there (ex. Copy/Paste, Multitasking in iOS, etc..). Now, they have a habit of being late & their products being inferior.
Score: 31 Votes (Like | Disagree)
fel10 Avatar
120 months ago
Well, it is the better one out of the two, so not surprised.
Score: 17 Votes (Like | Disagree)
JPLC Avatar
120 months ago
Interface wins!

So far for the Dre investment... Ruined the original iOS Music app and drove away early adapters back to Spotify with a terrible UI, Hiphip flavoured radio and useless functionality.

And where the hell did Lovine and his great vision go?!
Score: 14 Votes (Like | Disagree)
dewski Avatar
120 months ago
yeah i left spotify for apple, but after the 3 months, i just wasnt digging the layout and navigation. I went back to spotify and have been happy.
Score: 13 Votes (Like | Disagree)