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Motor Trend Shares Purely Imaginative Vision of Futuristic 'Apple Car'

Motor Trend has published an in-depth article, roundtable video, and spin-off posts that offer a speculative look at the design and features of the so-called "Apple Car." The renders, which are completely imaginative, were designed by industrial designer Garrett DeBry and rendered by creative studio Mind Over Eye.

Apple-Car-front-side
While the article is headlined "Apple Car exclusive," most of the information and images are purely speculative and based on the fanciful vision of a group of automotive enthusiasts. In fact, the design looks largely based on the look and feel of the latest iPhones and iPads, right down to the matching gold color.

The car features a tinted glass windshield and roof with a boxy frame and Apple logos emblazoned on the front, back, and all four wheels. The taillights appear to be one consolidated line of red dotted lights, while the rear wheels have fender skirts that provide further aerodynamic emphasis from the rear bumper forward.

Apple-Car-interior-mockup
The renders highlight thirteen fun but certainly questionable features, such as a 360-degree augmented reality experience, wireless charging, proximity sensing and wearable technologies, Tesla Model X-like "Falcon Wing" doors, indirect and ambient lighting, and a color-coded light strip that can double as a turn signal.

With few concrete details known about the Apple Car, these images are purely conceptual and, unsurprisingly, should not be interpreted as factual. Dozens of similar mockups are just one Google Images search away, and each offer a fun but likely mostly fanatical vision of Apple's much-rumored electric vehicle.


Apple Car rumors have gained momentum since early last year, when The Wall Street Journal reported that Apple has hundreds of employees working to develop an electric vehicle under the codename "Project Titan." The bulk of research and development may be taking place in secretive buildings in Sunnyvale, California, where late night "motor noises" have been heard in recent months.

Multiple sources have indicated that the Apple Car could be finalized by 2019 or 2020, but a more precise timeframe remains unclear due to possible internal setbacks and other unforeseen circumstances. Tesla CEO Elon Musk recently called the Apple Car an "open secret," as his company aims to begin fulfilling more than 325,000 pre-orders for its lower-priced Model 3 by late 2017.

Related Roundup: Apple Car


Top Rated Comments

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31 months ago
That is the car equivalent of this 2007 iPhone mockup.

Rating: 68 Votes
31 months ago
This could be one of the ugliest car's ever...
Rating: 49 Votes
31 months ago
These look horrible!
Rating: 44 Votes
31 months ago
It won't look this ugly, but the base model will come with 16 mile range. :D
Rating: 35 Votes
31 months ago
Motor Trend either has a low bar or no imagination for an automotive enthusiast magazine.
Rating: 30 Votes
31 months ago
Where's rose gold?
Rating: 28 Votes
31 months ago
These pics just got another 50k Tesla Model 3's pre-ordered.
Rating: 27 Votes
31 months ago
That car almost had me switch to Microsoft.
Rating: 24 Votes
31 months ago
This has to be one of the worst mockups I have ever seen. It even has antenna bands! Because Apple product have those, right?
Rating: 17 Votes
31 months ago
For thousands of reasons, no.

This is the polar opposite of what an Apple car would look like.

An Apple car would look something like what Faraday Future, Google, or Tesla is working on.

The same engineers keep getting hired back and forth between those companies. They aren't going to be giving radically different ideas at Apple that they wouldn't be giving to the other three.

The distinguishing feature of an Apple Car would be deep integration with other Apple products. It wouldn't be that you make the car ridiculously ugly.

I think if Apple wants their car to be a success, they need to actually reveal it a year or two in advance, like Tesla has with the Model 3.

People don't hear about a product for the first time one day, then decide to drop $40K on it the next day. Most people replace their cars once or twice a decade. Apple can't just handle this like an iPhone launch, because cars aren't replaced anywhere near as often as iPhones, and they aren't anywhere near as cheap as iPhones.
Rating: 14 Votes

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