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Apple to Release (PRODUCT)RED Sport Band for Apple Watch

Wednesday September 9, 2015 5:56 am PDT by Joe Rossignol

Apple will release a (PRODUCT)RED Sport Band for the Apple Watch, and likely other new Sport Band colors, according to a retail source. At least one Apple Store has received inventory of the new bright red band ahead of Apple's "Hey Siri" media event in San Francisco today. Apple donates a portion of the proceeds from (PRODUCT)RED-branded items to the Global Fund to help the fight against HIV and AIDS in Africa.

Tech blogger Larry Greenberg shared a picture of the (PRODUCT)RED Sport Band box on Twitter a few hours ago. The band could look similar to the custom red Sport Band that Apple design chief Jonathan Ive gifted to former British professional rugby player Will Carling in April.

I can confirm one product that Apple will be announcing at today’s event. #AppleWatch #red #product pic.twitter.com/HkuQvO5jLG
— Larry Greenberg (@lgreenberg) September 9, 2015

Last week, we corroborated a report that Apple will unveil new Sport Bands for Apple Watch at its September 9 media event. The additional colors beyond (PRODUCT)RED could include other shades of red, orange, yellow, blue and beige, as shown off at the Milan Design Week in April.

Apple is also expected to introduce new metal finishes for the Apple Watch Sport, possibly including lower-cost anodized rose and yellow gold versions. The new color will likely resemble the rose gold Apple Watch Edition and to-be-announced rose gold iPhone 6s and iPhone 6s Plus.

Other Last-Minute Rumors

- iPhone 6s could have always-on Hey Siri per AppleInsider
- iPad Pro could cost $799/$899/$999 for 32GB/64GB/128GB per 9to5Mac
- Apple TV software platform will be called tvOS per 9to5Mac

Related Roundups: Apple Watch, watchOS 5, watchOS 6

Tags: (PRODUCT)RED, September 2015 event

Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

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TheDeviceUser

49 months ago

A $10 price drop would go nicely with these too. :)

Rating: 18 Votes

keysofanxiety

49 months ago

Heh, imagine our faces when this is the only product Apple announce at today's keynote.

"To ... create ... this product, we asked ourselves 'what do consumers most want from this announcement?' The answer, of course, is not a new iPhone, but a different coloured strap for their Apple Watch.

Our engineers worked tirelessly to design a product which was both functional and gorgeous. The strap ... sympathetically wraps around the wrist, providing a unique function; both ... a distillation, and a purification, of the very essence of what we could achieve from a material. A gentle colour mix of ruby rose and unapologetic red gives this strap the visual vibrancy it deserves.

Simply put, it's the best strap we've ever designed."