Apple Releases New Holiday Ad 'The Song'

Absolutely wonderful.

I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.

boring as hell. felt empty watching it. better try nxt time.

It's just an ad. It can't fill the emptiness in your heart.

Sappy or not, this is why Google or Samsung or Apple haters will never get Apple or the people who buy their products.

To others, it's all about specs.

I love Apple's ads, they're so personable and much different than the competition. It's a good thing Samsung or similar competitors don't copy this part about Apple... although they probably couldn't if they tried.

The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.

Best Apple TV commercial in a long time

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didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.

It does and why it works.

I love it. It made me tear up. I really believe this is the way Apple approaches their products. Sure, to make money, but also to create an experience.

That was lovely. Too bad a few don't get it. Most everyone else does.

Brilliant....

This is a Holiday ad. People are thinking of buying gifts for others, and they are feeling sentimental, nostalgic, etc. Most such ads for most tech products at this time of year try to make them seem exclusively youthful in a bid to get parents/grandparents to buy them for kids. But this one says that you can buy an Apple product for your granddaughter OR your grandmother.

Apple has been very, very smart with this ad. Among the things this ad does: it implies that you can buy Apple products for anyone of any age. It makes the product personal and friendly rather than just a piece of cold hardware (like the record or the photos are personal rather than just photos or vinyl). It implies the product helps to make connections, preserves old bonds while creating new ones. It goes for the heart rather than the head hitting sentiment and nostalgia AND family buttons. And it show the versatility of its products, that they can be used for artistic expression as well as communication.

This last, by the way, is pure Steve Jobs. Both Technology and Liberal arts.

Most of all, this ad reads as sincere. Not as a cold company selling a product, but as a company that wants to provide something more than hardware. It has humanity. So, maybe you find it boring, or it does nothing for you, or whatever. Doesn't matter. It's brilliant. :cool:

Is somebody chopping onions in here?