Apple Releases New Holiday Ad 'The Song' - MacRumors
Skip to Content

Apple Releases New Holiday Ad 'The Song'

by

Apple today released a new 90-second holiday ad entitled "The Song", following in the footsteps of last year's "Misunderstood" ad.

"The Song" centers around a girl who stumbles upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record includes a message about not being able to be together for the holidays and then a rendition of "Love Is Here to Stay" sung by the grandmother.


Upon finding the old record, the girl secretly learns the tune's vocals and puts together her own accompaniment on several instruments, eventually recording her own portions of the song alongside her grandmother's. The girl then leaves an iPad mini with a note saying "A Duet, Press Play" for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears as she looks through the old photographs left along with the iPad by the girl.


The new ad is currently being featured on apple.com and should be added to Apple's YouTube site shortly.

Popular Stories

iPhone Handoff iOS 27 Feature

T-Mobile to Charge $5 a Month for iOS 27 iPhone Handoff

Thursday September 10, 2026 3:58 pm PDT by
T-Mobile will charge customers $5 per month to use iPhone Handoff, an e-SIM feature that allows the same phone number to be used on two separate iPhones. iPhone Handoff requires carrier support, and at launch, only T-Mobile users in the U.S. and Deutsche Telekom users in Germany will be able to use it. T-Mobile says customers can use their number across two compatible iPhone models and...
Read Full Article • 152 comments
iOS 27 Feature Dark

Apple Announces iOS 27 Release Date

Wednesday September 9, 2026 10:46 am PDT by
At its event today unveiling the iPhone 18 Pro, AirPods 5, Apple Watch Series 12, and more, Apple announced that iOS 27 will be released later this month. iOS 27 has already been available as a developer beta since June and as a public beta since July, and Apple today said that the update will be released for all users with a compatible iPhone model on Monday, September 14. iOS 27 is...
Read Full Article • 40 comments
iphone duo

IMAX Reacts to iPhone Duo's 1:1.4 Aspect Ratio Displays

Friday September 11, 2026 4:42 am PDT by
Production theater company IMAX has responded in a mixed way to Apple's embrace of a 1:1.4 aspect ratio on the iPhone Duo's inner and outer displays. The boxier ratio happens to be very close to the classic "full-frame" IMAX 1.43:1 aspect ratio, which comes from the geometry of the company's original 15-perforation/70mm film system. In response to an X post from someone wondering if we'll see...
Read Full Article • 74 comments

Top Rated Comments

D
Daalseth
153 months ago
Absolutely wonderful.

I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.
Score: 96 Votes (Like | Disagree)
A
alhedges
153 months ago
boring as hell. felt empty watching it. better try nxt time.

It's just an ad. It can't fill the emptiness in your heart.
Score: 78 Votes (Like | Disagree)
GLS Avatar
GLS
153 months ago
Sappy or not, this is why Google or Samsung or Apple haters will never get Apple or the people who buy their products.

To others, it's all about specs.
Score: 62 Votes (Like | Disagree)
joshwenke Avatar
joshwenke
153 months ago
I love Apple's ads, they're so personable and much different than the competition. It's a good thing Samsung or similar competitors don't copy this part about Apple... although they probably couldn't if they tried.
Score: 62 Votes (Like | Disagree)
K
keithneese
153 months ago
The holidays are always hard for my family since the loss of my mother. This year, my mother in law will not be home for Christmas. This ad hits home. Well done Apple. Well done.
Score: 51 Votes (Like | Disagree)
M
mozart22
153 months ago
Best Apple TV commercial in a long time

----------

didn't do anything for me. I actually wondered what it was trying to say about the apple hardware.

It does and why it works.
Score: 50 Votes (Like | Disagree)
Read All Comments