Apple today released a new 90-second holiday ad entitled "The Song", following in the footsteps of last year's "Misunderstood" ad.
"The Song" centers around a girl who stumbles upon an old record, apparently a gift from her grandmother to her grandfather from 1952. The record includes a message about not being able to be together for the holidays and then a rendition of "Love Is Here to Stay" sung by the grandmother.
Upon finding the old record, the girl secretly learns the tune's vocals and puts together her own accompaniment on several instruments, eventually recording her own portions of the song alongside her grandmother's. The girl then leaves an iPad mini with a note saying "A Duet, Press Play" for her grandmother, who listens to the duet between her much younger self and her granddaughter, bringing her to tears as she looks through the old photographs left along with the iPad by the girl.
Happy Holidays
http://t.co/MMAz8KD4Lr pic.twitter.com/coQBEACdH2
— Philip Schiller (@pschiller) December 14, 2014
The new ad is currently being featured on apple.com and should be added to Apple's YouTube site shortly.
Top Rated Comments
I like how Apple shows what you can do, not bragging about specs or how they're better than the other guys. Just this is what you can do with an iPod/iPad/iPhone etc.
It's just an ad. It can't fill the emptiness in your heart.
To others, it's all about specs.
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It does and why it works.