Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial
Apple today released a new television ad for the holidays, featuring the company's flagship iPhone 5s capturing and sharing holiday memories in the form of a video shared over Apple's AirPlay.
The song "Have Yourself A Merry Little Christmas" plays in the background as the iPhone 5s is used to capture video of a family engaging in holiday activities like decorating Christmas cookies, participating in a snowball fight, and decorating a Christmas tree. Later in the commercial, the video footage is played back to the family over AirPlay. "Happy Holidays" is displayed at the end of the video.
Apple historically releases a new video during each holiday season and in 2012, the company
focused on the iPad and FaceTime. In 2011, the holiday commercial
featured Santa using Siri on an iPhone 4s. While those previous videos were more product focused, the newest holiday ad focuses on iPhone users and the way their devices enhance their lives.
Update: A Tweet from Apple marketing chief Phil Schiller highlighting the new ad:
Update 2: In addition to the commercial, Apple has posted the
full holiday video in the ad on its YouTube page. According to the video's description, the "Harris family home movie" was shot entirely on the iPhone 5s.
Popular Stories
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year.
Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023.
Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said.
Apple Pay Later was first previewed at the...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
Top Rated Comments
You obviously didnt understand the commercial. It appears that the teen is ignoring the family the entire time playing on his phone. In actuality he is recording a video for his family to show how much he cares about them. Stop being so cynical.
I do find it interesting, though, that the whole ad focused around Christmas (the song, the Christmas tree, etc.) but at the end they went the the more all-inclusive Happy Holidays.
Dam you, marketing people!
I never understand why some in the "war on Christmas" crowd object to the "Happy Holidays" as anything more than an accurate description of the season. Even most Christian Americans celebrate multiple holiday during the season, including Thanksgiving, Christmas, and New Year's Eve and Day! Then, of course, the term Happy Holidays is more inclusive of the holidays celebrated by many other Americans during this holiday. "Happy Holidays" is not a demonstration of "politically correct" cowardice but, rather, is just a more accurate salutation.
Geez, happy holidays! :-)
If you have nothing good to say then......:p