Apple Launches New Holiday-Themed 'Misunderstood' iPhone 5s Commercial
Apple today released a new television ad for the holidays, featuring the company's flagship iPhone 5s capturing and sharing holiday memories in the form of a video shared over Apple's AirPlay.
The song "Have Yourself A Merry Little Christmas" plays in the background as the iPhone 5s is used to capture video of a family engaging in holiday activities like decorating Christmas cookies, participating in a snowball fight, and decorating a Christmas tree. Later in the commercial, the video footage is played back to the family over AirPlay. "Happy Holidays" is displayed at the end of the video.
Apple historically releases a new video during each holiday season and in 2012, the company
focused on the iPad and FaceTime. In 2011, the holiday commercial
featured Santa using Siri on an iPhone 4s. While those previous videos were more product focused, the newest holiday ad focuses on iPhone users and the way their devices enhance their lives.
Update: A Tweet from Apple marketing chief Phil Schiller highlighting the new ad:
Update 2: In addition to the commercial, Apple has posted the
full holiday video in the ad on its YouTube page. According to the video's description, the "Harris family home movie" was shot entirely on the iPhone 5s.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models.
Latest Rumors
These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research.
The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year.
As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display
iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
AppleInsider's Marko Zivkovic today shared a list of alleged identifiers for future Mac models, which should roll out over the next year or so.
The report does not reveal anything too surprising, but it does serve as further evidence that Apple is seemingly working on new models of every Mac, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
Apple is...
