Apple Sells 12.3 Million iPads in Q4 2014, Sales Down for Third Quarter in a Row

by

Apple's iPad sales are down for the third straight quarter according to the company's earnings for its fourth fiscal quarter of 2014, selling a total of 12.3 iPads which is down from 14.1 million units in the year-ago quarter. The company has sold 68 million iPads in 2014 and has sold 237.5 million iPads total. The news comes after the company announced its new iPad Air 2 and iPad mini 3 last week at its special media event.

ipadmini3ipadair2comparison
Earlier this year, Apple CEO Tim Cook commented that the drop in iPad sales over the past two quarters was just a "speed bump" for Apple. In the company's third-quarter earnings call, Cook highlighted overall sales of more than 225 million iPads since the device launched in 2010 and suggested the tablet market as a whole was still "in its infancy." The CEO also stated at the time that "significant innovation could be brought to the iPad" ahead of this year's new iPad releases.

The new iPad Air 2 and iPad mini 3 will go on sale this week, although the company focused primarily on the former at its event. The iPad Air features a faster A8X processor, a Touch ID fingerprint sensor, a profile that is just 6.1 mm thick, and a new gapless laminated display that produces sharper images. Meanwhile, the iPad Mini 3 includes a few changes aside from the Touch ID home button and a new gold color option.

Apple is also said to be preparing to launch a new 12.9-inch iPad Pro early next year, although some reports have claimed that mass production of the larger tablet has been put on hold to shift resources towards iPhone 6 plus production. The display of the larger tablet will reportedly near ultra high-definition quality and will likely ship with the faster A8X processor.

Related Roundups: iPad mini 5, iPad

Top Rated Comments

Glassed Silver Avatar
80 months ago
I'm sure the "new" iPad Mini will fix this easily

Glassed Silver:mac
Score: 15 Votes (Like | Disagree)
Glassed Silver Avatar
80 months ago

Tablet speakers suck. Invest in some nice, comfortable headphones.

Pretty sure he's not talking about those serving as first choice speakers, but it's nice to have them when you need them.

e.g. playing some music in the kitchen whilst you're cooking, no need for high fidelity there, or when you just want to watch the occasional Youtube video together with a friend on the couch or something.

I use my iPad's speaker often enough to want stereo and most importantly: they should be placed somewhere that makes some actual sense.

Glassed Silver:mac
Score: 6 Votes (Like | Disagree)
hexor Avatar
80 months ago
Maybe they need to cut their profit margins some. They are also making the product lineup extremely confusing by having so many old models listed now. That is the same mistake Apple started to make before Steve Jobs came back and had to clean house.
Score: 5 Votes (Like | Disagree)
firestarter Avatar
80 months ago
iPad development has been unimaginative over the past couple of iterations - and the platform is stagnating. The only meaningful change we've got is 'thinner'.

- What about improving the sound? Android and Windows tablets offer stereo for media viewing in the landscape view. iPad does not.

- Form factor - as a media consumption device the 4:3 screen is a poor choice, wasting a lot of screen real estate top and bottom of a TV program or movie

- Lockdown - expansion limitations preventing the use of external storage and camera memory cards across third party apps limits the iPad as a creative tool. I've switched to taking a MBA on trips because the iPad just doesn't work well in this space

- Screen and OS design - old, old, old and a poor use of space. Let me pack more icons on a screen and arrange them as I want, for goodness sake!

iPad functionality just isn't looking as attractive compared to lighter laptops with better battery capacity and more powerful phones with bigger screens. It needs to expand its functionality or be squeezed out.
Score: 4 Votes (Like | Disagree)
mdridwan47 Avatar
80 months ago
Still they treated the new mini so poorly.
Score: 4 Votes (Like | Disagree)
elmateo487 Avatar
80 months ago
I wonder if the crippled mini was a way to combat this, and drive up iPad Air 2 sales.
Score: 4 Votes (Like | Disagree)

Top Stories

maxresdefault

Italy Fines Apple $12 Million for Misleading iPhone Water Resistance Claims

Monday November 30, 2020 3:10 am PST by
Apple has been slapped with a 10 million euro ($12 million) fine by Italy's antitrust watchdog for unfair commercial practices related to its iPhone marketing in the country. One of the Apple ads cited in the Italian watchdog's proceedings (credit: setteBIT) Specifically, Apple is being charged for misleading claims in promotional messages about how deep and how long iPhones can be submerged...
m1 chip macbook air pro

Developer Delves Into Reasons Why Apple's M1 Chip is So Fast

Monday November 30, 2020 1:57 pm PST by
Apple's M1 chip is the fastest chip that Apple has ever released in a Mac based on single-core CPU benchmark scores, and it beats out many high-end Intel Macs when it comes to multi-core performance. Developer Erik Engheim recently shared a deep dive into the M1 chip, exploring the reasons why Apple's new processor is so much faster than the Intel chips that it replaces. First and foremost,...
General cyber monday 20 sale feature

Apple Cyber Monday 2020: Discounts on iPads, Macs, AirPods, and More [Updated]

Monday November 30, 2020 6:25 am PST by
Today is Cyber Monday, a shopping event that sees many of the same deals from Black Friday bleed over into a new week, along with a few brand new offers on everything from Apple products to related accessories. In this post we'll highlight the best online discounts that you can find on Apple devices today. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
16 inch MBP Mini Led

Mini-LED M1 MacBook Pro and Mini-LED iPad Pro Models Coming First Half of 2021

Monday November 30, 2020 2:24 am PST by
Apple is widely reported to be embracing mini-LED display backlighting technology for some products next year, and a new report today by DigiTimes has named several of Apple's partners in the supply chain that are expected to benefit from the switch. According to the report, Apple is set to launch its first mini-LED iPad Pro in the first quarter of 2021 and mass produce mini-LED MacBook Pro...
Mac Mini 2018

Apple Developers Now Able to Natively Run macOS Within AWS With Amazon EC2 Mac Instances

Monday November 30, 2020 9:01 pm PST by
As AWS re:Invent kicks off, Amazon Web Services today announced new Mac instances for Amazon Elastic Compute Cloud, allowing AWS customers to run on-demand macOS workloads in the AWS cloud for the first time. Amazon says that the new feature extends the flexibility, scalability, and cost benefits of AWS to all Apple developers as those creating apps for iPhone, iPad, Mac, Apple Watch, Apple...
periscope iPhone feature2

Apple Moving Forward With Plans for 'Folded' Periscope Cameras to Significantly Increase iPhone's Optical Zoom

Monday November 30, 2020 8:01 am PST by
Apple is advancing its plans to significantly enhance the iPhone's optical zoom range using periscope lens technology, according to ETNews. Citing industry sources familiar with the development of iPhone cameras, ETNews report says Apple is currently seeking an appropriate "folded" periscope camera solution for the iPhone and has already initiated discussions with suppliers. Apple has...
apple fitness plus instructor kim ngo

Apple Fitness+ Promotion Ramps Up as Launch Approaches

Sunday November 29, 2020 11:57 am PST by
Promotion for Apple Fitness+ is ramping up, with advertising initiatives and teases from instructors being spotted on social media, indicating that the new subscription service may be launching imminently. MacRumors reader Chris Weaver spotted that Best Buy has started advertising six-month free trials of Apple Fitness+ with Apple Watch purchases. The advert suggests that retailers have...
iphone 12 colors

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived last month in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone 12 are ...
mac mini macbook pro macbook air m1

Notable Developer Starts Patreon to Fund Apple Silicon Linux Port

Monday November 30, 2020 4:23 pm PST by
Developer Hector Martin, who describes himself as someone who "likes putting Linux on things," has launched a plan create a Linux port for Apple Silicon Macs. Martin, also known as "Marcan," has created a Patreon with the goal of earning enough funding to be able to take on the complexities of bringing Linux to Macs equipped with an M1 chip. Creating a Linux port is no easy task, and Linux...
leather sleeve iphone 12 box

Hands-On With the Leather Sleeve for iPhone 12 Models

Monday November 30, 2020 2:13 pm PST by
Apple this year came out with a handful of accessories for the new iPhone 12 models, and in addition to the standard Silicone and Leather cases, there's also a new Leather Sleeve that recently went on sale. Subscribe to the MacRumors YouTube channel for more videos. We picked up one of the Leather Sleeves to check it out to see if it's worth the $129 that Apple is charging. The Leather Sleeve ...