Apple Sells 12.3 Million iPads in Q4 2014, Sales Down for Third Quarter in a Row

Monday October 20, 2014 1:58 PM PDT by Richard Padilla

Apple's iPad sales are down for the third straight quarter according to the company's earnings for its fourth fiscal quarter of 2014, selling a total of 12.3 iPads which is down from 14.1 million units in the year-ago quarter. The company has sold 68 million iPads in 2014 and has sold 237.5 million iPads total. The news comes after the company announced its new iPad Air 2 and iPad mini 3 last week at its special media event.

ipadmini3ipadair2comparison
Earlier this year, Apple CEO Tim Cook commented that the drop in iPad sales over the past two quarters was just a "speed bump" for Apple. In the company's third-quarter earnings call, Cook highlighted overall sales of more than 225 million iPads since the device launched in 2010 and suggested the tablet market as a whole was still "in its infancy." The CEO also stated at the time that "significant innovation could be brought to the iPad" ahead of this year's new iPad releases.

The new iPad Air 2 and iPad mini 3 will go on sale this week, although the company focused primarily on the former at its event. The iPad Air features a faster A8X processor, a Touch ID fingerprint sensor, a profile that is just 6.1 mm thick, and a new gapless laminated display that produces sharper images. Meanwhile, the iPad Mini 3 includes a few changes aside from the Touch ID home button and a new gold color option.

Apple is also said to be preparing to launch a new 12.9-inch iPad Pro early next year, although some reports have claimed that mass production of the larger tablet has been put on hold to shift resources towards iPhone 6 plus production. The display of the larger tablet will reportedly near ultra high-definition quality and will likely ship with the faster A8X processor.

Related Roundups: iPad mini 5, iPad

Top Rated Comments

(View all)
Avatar
71 months ago
I'm sure the "new" iPad Mini will fix this easily

Glassed Silver:mac
Score: 15 Votes (Like | Disagree)
Avatar
71 months ago

Tablet speakers suck. Invest in some nice, comfortable headphones.

Pretty sure he's not talking about those serving as first choice speakers, but it's nice to have them when you need them.

e.g. playing some music in the kitchen whilst you're cooking, no need for high fidelity there, or when you just want to watch the occasional Youtube video together with a friend on the couch or something.

I use my iPad's speaker often enough to want stereo and most importantly: they should be placed somewhere that makes some actual sense.

Glassed Silver:mac
Score: 6 Votes (Like | Disagree)
Avatar
71 months ago
Maybe they need to cut their profit margins some. They are also making the product lineup extremely confusing by having so many old models listed now. That is the same mistake Apple started to make before Steve Jobs came back and had to clean house.
Score: 5 Votes (Like | Disagree)
Avatar
71 months ago
iPad development has been unimaginative over the past couple of iterations - and the platform is stagnating. The only meaningful change we've got is 'thinner'.

- What about improving the sound? Android and Windows tablets offer stereo for media viewing in the landscape view. iPad does not.

- Form factor - as a media consumption device the 4:3 screen is a poor choice, wasting a lot of screen real estate top and bottom of a TV program or movie

- Lockdown - expansion limitations preventing the use of external storage and camera memory cards across third party apps limits the iPad as a creative tool. I've switched to taking a MBA on trips because the iPad just doesn't work well in this space

- Screen and OS design - old, old, old and a poor use of space. Let me pack more icons on a screen and arrange them as I want, for goodness sake!

iPad functionality just isn't looking as attractive compared to lighter laptops with better battery capacity and more powerful phones with bigger screens. It needs to expand its functionality or be squeezed out.
Score: 4 Votes (Like | Disagree)
Avatar
71 months ago
Still they treated the new mini so poorly.
Score: 4 Votes (Like | Disagree)
Avatar
71 months ago
I wonder if the crippled mini was a way to combat this, and drive up iPad Air 2 sales.
Score: 4 Votes (Like | Disagree)

Top Stories

Leaker Claims New 13-inch MacBook Pro Coming as Soon as Next Month

Monday April 6, 2020 2:56 am PDT by Tim Hardwick
Apple will announce a new 13-inch MacBook Pro in May with the codename J223, according to a rumor shared by YouTuber and leaker Jon Prosser. Note: it’s a refresh to the current 13” So the bigger 14” display upgrade is a big possibility— Jon Prosser (@jon_prosser) April 4, 2020 Analyst Ming-Chi Kuo has said Apple plans to release new MacBook Pro and MacBook Air models with scissor keyboards ...

iOS 14 Could Offer Home Screen Widgets, Wallpaper Customizations

Saturday April 4, 2020 3:30 pm PDT by Frank McShan
iOS 14 could offer home screen widgets and wallpaper customizations for the first time, according to 9to5Mac and Twitter user DongleBookPro. Apple is reportedly working to implement widgets that can be moved freely around like icons on the iPhone and iPad homescreen for the very first time. The feature is reportedly codenamed "Avocado" and no other details are available. It was also...

Top Stories: Apple Leaks iPhone SE and AirTags, Apple Buys Dark Sky, and More

Saturday April 4, 2020 6:00 am PDT by MacRumors Staff
With the calendar rolling over to April this week, we yet again saw several leaks and rumors, most notably including Apple itself leaking some references to a pair of long-rumored products: a new budget iPhone SE and AirTags item trackers. Subscribe to the MacRumors YouTube channel for more videos. Apple also acquired popular weather app Dark Sky, while Amazon's Prime Video app now allows...

Apple Music Was Second Biggest Global Music Streaming Service in 2019

Friday April 3, 2020 5:38 pm PDT by Juli Clover
Global online music streaming subscriptions were up 32 percent year-over-year in 2019, hitting 358 million subscribers, according to new estimates shared today by Counterpoint Research. Spotify was the market leader with a 31 percent share of total revenue and a 35 percent share of total paid subscriptions, while Apple Music earned the second place slot with a 24 percent share of total...

More References to Apple's Upcoming Low-Cost iPhone Appear Online

Monday April 6, 2020 4:38 am PDT by Tim Hardwick
Further references to Apple's upcoming low-cost iPhone have appeared online, one on a Chinese e-commerce website and another on Verizon's smartphone trade-in page. Spotted by tech blog MySmartPrice, Chinese retailer JD.com has published a placeholder for Apple's so-called "iPhone 9" that includes a teaser image of a veiled smartphone, but other than that it lacks any particularly revealing...

The New York Times, IFTTT, Medium, and Other Apps Adopt Sign in With Apple Ahead of June 30 Deadline

Sunday April 5, 2020 7:08 pm PDT by Frank McShan
Apps with sign-in functionality, including The New York Times, IFTTT, Medium, and more, have continued to adopt Apple's secure Sign in with Apple feature ahead of a deadline of June 30. The deadline for these apps to support the feature was recently extended from April 30. Sign in with Apple, first introduced in iOS 13, allows users to create accounts for apps and websites using an Apple ID. ...

Apple Offers Employees Deep Discounts on HomePod, Beats Headphones and More

Friday April 3, 2020 11:14 am PDT by Juli Clover
Apple is offering employees significant discounts on products that include the HomePod and Beats headphones, according to details on the deals shared by MacGeneration and 9to5Mac. Apple is said to be clearing stock of Beats headphones and HomePods, providing them to employees through an internal deals program. The HomePod is available at a 50 percent discount, dropping the price to $149.50,...

New Low-Cost 'iPhone SE' Could Launch as Soon as Tomorrow

Thursday April 2, 2020 4:06 pm PDT by Juli Clover
Apple's new low-cost iPhone is set to launch as early as Friday, April 3, according to a new report from 9to5Mac that cites a tip from a "highly trusted reader." The site says that while it can't be certain about the launch date, "Apple could reveal and begin taking orders for the new iPhone as soon as tomorrow." The iPhone 8 Apple is said to be planning to call the new iPhone, which is...

EPIX Available for Free Through Apple TV Channels Until May 2, No Subscription Required

Saturday April 4, 2020 9:28 am PDT by Frank McShan
EPIX is currently offering free access to its catalog of movies and TV shows through the Apple TV Channels feature in the TV app, and many additional services are also offering extended free trials. Upon navigating to the Apple TV app, users will notice that EPIX is listed under the "My Channels" section. Rather than offering an extended trial where users must first sign up, EPIX is...

iPad Launched 10 Years Ago Today, App Developer Reflects on Getting Access to a Top-Secret Prototype

Friday April 3, 2020 10:53 am PDT by Joe Rossignol
On the 10th anniversary of the iPad launching in stores, Agile Partners co-founder Jack Ivers has shared an interesting story about how his company managed to get in Apple's good graces and ultimately gain access to prototype iPads. The story begins in 2008, when Agile Partners released GuitarToolkit as one of the first iPhone apps on the App Store. The app used the iPhone's microphone to...