Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
San Francisco 49ers Quarterback Fined $10k for Defying No Beats Headphones Rule
Kaepernick opted to wear bright pink Beats by Dre headphones following last Sunday's game against the Chiefs, in order to "pay homage to Breast Cancer Awareness." Kaepernick declined to say whether Beats paid his fine, saying "I'm going to let that be unanswered."
Kaepernick, along with a number of other high-profile NFL players, has an endorsement deal with Beats. Last year, he starred in a popular Beats ad that depicted him tuning out the negative comments and boos of opposing fans by wearing Beats noise-canceling headphones.
Bose and the NFL signed a sponsorship agreement before the season began, but last week the NFL decided to ban players from wearing Beats headphones in front of television cameras to support its sponsor. Players are not allowed to wear them when conducting interviews during training camp, during practice sessions, or on game day, from before the event until 90 minutes after play has ended.
This is the second time Beats headphones have been banned from major sporting events. Earlier this year, World Cup headphone sponsor Sony banned soccer players from wearing Beats headphones within stadiums, and during the London Olympics, the International Olympic Committee ended up banning Beats headphones after a guerrilla marketing campaign because the company was not an official sponsor.