Samsung Launches New 'Screen Envy' Anti-iPhone Ad
Over the past several weeks, Samsung has released three different ads pitting its Galaxy S5 and its Galaxy Tab S against Apple's iPhone and iPad. Now the company is back today with a new anti-iPhone ad that highlights the Galaxy S5 as having the "screen your friends wish they had."
The spot depicts an iPhone user sitting next to a Samsung user, with the two discussing the rumored larger screen of the upcoming iPhone 6. "iPhone might be getting a bigger screen," the iPhone owner tells his S5-toting friend. "That hasn't happened yet?" the friend replies as the two go on to compare their phones.
You know that thing you've been waiting on for like two years and how it's supposed to be awesome and how it's going to blow your mind? Well, it's been here this whole time. But maybe you just like waiting.
Immediate gratification is an advertising tactic Samsung has used before, with its new ad harkening back to its well-known 2011 commercial series that depicted iPhone owners waiting in long lines for new iPhones while enviously eyeing Samsung devices. The ad also includes Samsung's tagline "The Next Big Thing is Here," which reportedly infuriated Apple in the past.
The company's Galaxy S5, introduced in back in February, includes a 5.1-inch display, but Samsung devices have had larger-sized screens for several years running. Apple is planning to address growing consumer demand for bigger displays with the iPhone 6, introducing two new models with 4.7 and 5.5-inch screens. The 4.7-inch iPhone 6 is set to launch in September, while the larger 5.5-inch version may come somewhat later in 2014 or early 2015.
Popular Stories
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Apple has previously announced several upcoming iOS features that are expected to be added to the iPhone this year. Some of the features could be introduced with iOS 16.4, which should enter beta testing soon, while others will arrive later in the year.
Below, we have recapped five new iOS features that are expected to launch in 2023, such as an Apple Pay Later financing option for purchases ...
The Apple Pay Later service that Apple has in the works is set to launch "soon," Apple CEO Tim Cook told CNBC ahead of today's earnings call for the first fiscal quarter of 2023.
Cook said that Apple employees are beta testing the Apple Pay Later feature, which will help Apple boost services revenue. "It will be launching soon," Cook said.
Apple Pay Later was first previewed at the...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
Top Rated Comments
C'mon Samsung, if you're going to bash apple in these ads, at least try and make them clever.
And make no mistake, they're essentially calling iPhone users stupid. I wouldn't say that's the way to win people over and get new customers. But my guess is these ads aren't meant for average consumers; they're meant to get page views on tech sites and ignite flame wars in the comments sections.