Samsung Bashes iPhone Battery Life, Calls Users 'Wall Huggers' in New Galaxy S5 Ad

Samsung today released a new ad for its Galaxy S5 smartphone, which mocks the iPhone for having both an unchangeable battery and a short battery life. The ad depicts forlorn iPhone users sitting along walls in an airport as they charge their iOS devices, while Galaxy S5 users eschew battery charging with Samsung's power saving mode and the Galaxy S5's replaceable battery.

"There they are. Clustered around power outlets, near the recycling bins, stained carpeting, and bathrooms. Tethered to the wall. Denied the freedom to enjoy even the most basic things, like grabbing a drink, or sharing a laugh with your co-workers. Or sitting with someone you know. You're stuck here until your battery says so."

An iPhone user charging his battery looks up enviously at a Samsung user, asking "Are you changing your battery? Is that the new Samsung?" While another Samsung user turns on power saving mode to save battery. "Don't be a wall hugger," says the ad.

Unveiled in February, Samsung's 5.1-inch Galaxy S5 is its newest flagship device, with a fingerprint sensor, a water resistant casing, and a heart rate sensor. One of the device's most highly-touted features is an Ultra Power Saving Mode, which activates a black and white display with limited app access when the phone's battery is low.

In power saving mode, users only have access to basic phone functions, such as making and receiving calls, accessing email, and browsing the web. It limits cellular connectivity to 3G, turning off LTE, and it also disables WiFi and Bluetooth. According to Samsung, this provides an additional 24 hours of standby time with less than 10 percent of battery left.

Apple does not have a similar power saving feature on the iPhone, nor does it have a removable battery like the Galaxy S5, but users do have quick access to settings like WiFi and Bluetooth, along with options to disable battery draining features like background app usage and location services. iOS 8 also adds a function that lets users see which apps are draining the most battery.

Samsung often turns to iPhone bashing to promote its Galaxy line of smartphones, with its most well-known commercial series depicting iPhone owners waiting in long lines for new iPhones while enviously eyeing Samsung devices.

Popular Stories

Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....
iOS 18 Calendar Feature

iOS 18: Calendar App Design Changes and Reminders Integration

Tuesday June 18, 2024 6:16 am PDT by
Apple in iOS 18 has given the Calendar app a major update, adding some welcome interface design changes, not to mention long-awaited integration with Reminders. In the month-by-month calendar view, the month now appears in large bold font in the top left, while the Events list toggle has been replaced by a new button that lets you choose between Compact, Stacked, Details, and List views. ...
watchOS 11 Thumb 2 1

watchOS 11 Supports Automatic Nap Detection

Monday June 17, 2024 4:05 pm PDT by
watchOS 11 appears to include a new feature that allows an Apple Watch to automatically detect and record when you're taking a nap. As shared on Reddit, an Apple Watch owner took a nap and was able to see the sleep data recorded in the Health app, despite not putting the device in Sleep Mode. Right now, the Apple Watch only tracks and records sleep when it is in Sleep Mode, and there is no...

Top Rated Comments

dave420 Avatar
130 months ago
Maybe that will help push Apple towards improving the battery. I see no negatives about increasing battery life.
Score: 130 Votes (Like | Disagree)
MikeAnd Avatar
130 months ago
Lol

Samsung advertising that its phones have the best battery life is equivalent to Apple advertising that its phones have the biggest screens.
Score: 80 Votes (Like | Disagree)
Revearti Avatar
130 months ago
I would have awesome battery life too if I never used my phone.
Score: 73 Votes (Like | Disagree)
nepalisherpa Avatar
130 months ago
Without Samsung, this world would be a boring place! They keep us entertained with jokes. Galaxy is a bigger phone than iPhone thus includes a bigger battery.

UPDATE:

iPhone 5/5S: 1440 mAh
Galaxy S5: 2800 mAh

Like I said before, that's twice as much power but a slightly bigger screen.
Score: 59 Votes (Like | Disagree)
Yoshi Yogurt Avatar
130 months ago
That is really funny since my friends with androids ARE always out of charge, while my 4S is still kickin.

Samsung is a joke with these false adds, at least in my experience.

I'll take my compact 4S any day over the fatass galaxy phones.
Score: 51 Votes (Like | Disagree)
applerocks Avatar
130 months ago
Samsung "innovation" at its finest...well, we can't fix the battery, but we'll let you swap a new battery in and/or make your phone useless in the time being. Translation: yeah, we can't fix the problem either. In other news, we've introduced a band-aid and duct tape to make it just go away.

Call me when their battery (or any battery) lasts more than 12 hours with regular use.
Score: 50 Votes (Like | Disagree)