Analysts Eyeing Record Highs for Apple's Stock Price, Rushing to Raise Price Targets

Analysts were sour on Apple last year, believing the company's stock would not climb over the $700 mark it crossed briefly in September 2012. Now with a 7-for-1 stock split and a continuing stock repurchase plan, this negative sentiment is changing with analysts revising their price targets for the again-hot stock, reports Fortune.

fortune_aapl_targets_7214

Table compiled by Fortune's Philip Elmer-DeWitt.

In recent weeks, analysts have adjusted their price targets by as much as 30 percent, with prices now ranging from a low of $87 from Morningstar's Brian Collelo up to a high of $124 from Stephen Turner of Hilliard Lyons. With the recent upgrades, the analysts' average price targets are now above Apple's all-time high once the stock split is accounted for.

As noted by BTIG's Walter Piecyk, some of this optimism stems from new U.S. carrier plans that will expand the number of customers eligible to upgrade to Apple's next generation iPhone and new leasing options that offer upgrades with a minimal upfront cost.

“Historically we estimate that ~20% of AT&T’s subscriber base was eligible for an upgrade during an iPhone launch quarter. That eligibility dropped to a low of the mid-teens in the second half of 2013 due to the stricter upgrade policies. We expect AT&T's new Mobile Share Value plan to increase the percentage of AT&T post-paid subscriber base eligible to upgrade to over 65% by the time the next iPhone launches. In absolute terms that is the difference between 10 or 11 million eligible for upgrades and 45-50 million.”

Wireless carriers in the U.S. have been modifying their consumer cellular and data plans, introducing no-contract options and new incentives that make it easier for customers to upgrade to new phones. Much of this change has been initiated by T-Mobile, which started its Uncarrier promotion in early 2013 with a no-contract Simple Choice plan that lets you pay for a phone in installments with a low upfront cost and early upgrades. Other carriers, such as AT&T, have followed suits with similar plans.

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Top Rated Comments

Crzyrio Avatar
129 months ago
incremental updates do not create stock value in a over saturated mobile market

nor does a do nothing head of retail

nor does an over hyped stupid wearable no one "needs"
(people need phones they don't need a watch)

nor does an iMac with the speed and power of a mobile device

AAPL target = $84

Until the iPhone 3G release, I never felt the need for a 'smart phone'. And today cant go without it for more than a few hours

Maybe after the release of a stupid wearable product you will see the need for it.
Score: 15 Votes (Like | Disagree)
calbear92 Avatar
129 months ago
Remember.....

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
— Steve Jobs
Score: 11 Votes (Like | Disagree)
GeneralChang Avatar
129 months ago
I have a plugin on my browser that replaces “analyst” with “medicine man.” It makes articles like this really quite entertaining.
Score: 10 Votes (Like | Disagree)
IJ Reilly Avatar
129 months ago
incremental updates do not create stock value in a over saturated mobile market

nor does a do nothing head of retail

nor does an over hyped stupid wearable no one "needs"
(people need phones they don't need a watch)

nor does an iMac with the speed and power of a mobile device

AAPL target = $84

So you are shorting the stock, right?
Score: 8 Votes (Like | Disagree)
Alumeenium Avatar
129 months ago
incremental updates do not create stock value in a over saturated mobile market

nor does a do nothing head of retail

nor does an over hyped stupid wearable no one "needs"
(people need phones they don't need a watch)

nor does an iMac with the speed and power of a mobile device

AAPL target = $84
Score: 6 Votes (Like | Disagree)
Eadfrith Avatar
129 months ago
Aren't these the same people who were trashing Apple not that long ago? :rolleyes:
Score: 4 Votes (Like | Disagree)