Beats has had a trademark on the term "iBeats" for several years, and has produced iBeats in-ear headphones in collaboration with Monster, but recently, the company filed a new application to expand the iBeats trademark to include new music-related uses.
Initially covering only audio video equipment such as headphones, clothing, music performances, and various advertising methods, the trademark has now been expanded to also encompass areas such as broadcasting, social networking, digital music downloads, and streaming music.
Audio recordings featuring music; video recordings featuring music; downloadable audio and video recordings featuring music, music performances, and music videos; prerecorded music, namely, digital downloads; user interface for television and video on demand communications equipment; Computer software for use in the delivery, distribution and transmission of digital music and entertainment-related audio, video, text and multimedia content; computer software for enabling transmission, storage, sharing, collection, editing, organizing and modifying audio, video, messages, images and other data for use in social networking, online chats and interactive gaming, for use in creating social networking databases and for use in social networking database management; computer software for creating searchable databases of information and data for peer-to-peer social networking databases; Gift cards, namely, magnetically encoded gift cards.
Beats Electronics filed the new application on April 25, likely at a time when it was in talks with Apple over an acquisition. It is unknown why Beats has expanded its iBeats trademark, but it is possible that the company has plans for new products and services under the name.
Apple officially announced its $3 billion purchase of Beats Electronics on May 28, and the deal is expected to be finalized during the fourth fiscal quarter. The acquisition includes both the Beats hardware business, which encompasses its lineup of headphones, and the Beats Music streaming service.