Case Makers Await Apple's Media Event with iPad 5 Cases Ready to Go

As Apple prepares to launch its radically redesigned fifth-generation iPad, multiple case makers are gearing up to release cases to fit the thinner, slimmer tablet. Because Apple does not provide case makers with specifications, accessory manufacturers gamble on case design by utilizing rumors and product leaks to create their cases, as noted by ABC News.

For example, Gumdrop Cases (also responsible for the Hard Candy brand) has developed a line of fifth-generation iPad cases that it had already begun manufacturing back in June, in anticipation of a WWDC launch for the redesigned tablet. Since then, the company has gone on to create several additional cases for the iPad 5, all without a glimpse of the product.

gumdrop
According to Gumdrop CEO Tim Hickman, Gumdrop has worked with the Chinese factories that produce the iPad in order to acquire dimensions and computer-aided designs to make the cases, communicating back and forth with the factories to make sure the cases will fit the final product.

"I'm pretty confident that our cases will fit the new iPads," Hickman told ABC News. "We work with the factories really closely. We aren’t going to be really far off."

In addition to Gumdrop, multiple other companies have begun manufacturing cases for the iPad 5, including well-known brands like Kensington, hoping to get an edge on the competition. MacRumors has received several reports of iPad 5 cases showing up in stores and online, and Amazon is also offering a number of pre-designed cases for the tablet. Fifth-generation cases first started appearing in February, with additional models being displayed in April.

M-Edge, another popular case maker, also spoke with ABC News on the trial and error behind creating early iPad cases. The company utilizes several data sources for its design, according to CTO Adam Ashley, including leaked photos and rumors.

"We analyze the data – the rumors and the photographs – we compile this information and we meet with our product team to assess the confidence level," Ashley told ABC News.

Ashley said there are also a few tricks to making sure the case will fit without the exact measurements. The product designers will leave some room for error in the size of the case and also leave room for button adjustment. For instance, they may leave a larger opening for the buttons on the edge in case Apple decides to make adjustments.

Manufacturing cases based on rumor can be a major risk, as some highly-rumored Apple products never make it to market. For example, in 2011 rumors suggested that the next iPhone would utilize a tapered design, which never reached fruition. Given the number of fifth-generation iPad part leaks, however, it is likely that early case production will prove to be successful for many companies.

According to Gumdrop, the company has spent a quarter of a million dollars pre-preparing cases, and both M-Edge and Gumdrop claimed the risk was worth it, as not having cases at launch would cause a bigger fiscal impact.

"If we are wrong we lose a bunch of money, but if we are right, we can make a lot of money," Hickman said. "It is still a gamble, but in this world, it is the game that is being played."

Apple's fifth-generation iPad will be announced tomorrow, on Tuesday, October 22 at a San Francisco event. The iPad will take on an iPad-mini style design, with narrower side bezels and a smaller, lighter form factor. It is expected to feature an upgraded A7X processor and an improved camera.

Alongside the iPad, Apple is also expected to debut a Retina iPad mini, Haswell MacBook Pros, the redesigned Mac Pro, Mavericks, and revamped versions of its iLife and iWork software.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

(View all)
Avatar
91 months ago
What a horrible business.
Score: 7 Votes (Like | Disagree)
Avatar
91 months ago

Who cares??? We will know all tomorrow without all of today's angst. I don't really care about rumors.


So why are you on MacRumors then? :confused:
Score: 6 Votes (Like | Disagree)
Avatar
91 months ago
that case looks like somthing i would get a 5 year old! It's Terrible!
Score: 4 Votes (Like | Disagree)
Avatar
91 months ago
I guess they are waiting to see if it will come w/ touch id or not. That is what will make or break some of these companies decisions.
Score: 4 Votes (Like | Disagree)
Avatar
91 months ago

It's interesting that they admit they work closely with Apple. I'm sure Apple wouldn't be too happy about this. They like to have a monopoly on their cases upon release and double down on secrecy. :cool:

They didn't say they work closely with Apple. They said they work closely with the manufacturers. Apple essentially leases FoxConn, etc. for their manufacturing work. They don't own them at all. These case makers probably use the same manufacturers to make their own products. Thus, they "work closely with them".
Score: 3 Votes (Like | Disagree)
Avatar
91 months ago

Where is the hole for Touch ID? :eek:


Please this is Apple we are talking about. It will be on the Ipad6.
Score: 2 Votes (Like | Disagree)

Top Stories

iPhone 12 Pro in Graphite and iPhone 12 in Blue Shown Off in Unboxing Videos

Monday October 19, 2020 8:20 am PDT by
While the iPhone 12 Pro does not launch until Friday, we now have an early unboxing video of the device courtesy of Twitter account DuanRui, providing a closer look at the shiny new flat-edge design and sleek Graphite color option. Ben Geskin re-uploaded the unboxing video to YouTube, which we've embedded below: Geskin has also uploaded an unboxing video of the iPhone 12 in Blue: ...

Kuo: iPhone 12 Pro Demand Higher Than Expected

Sunday October 18, 2020 10:39 pm PDT by
TF International Securities analyst Ming-Chi Kuo released a research note this morning detailing what he's seen with the volume of iPhone 12 and iPhone 12 Pro pre-orders in the first weekend of sales. Kuo had previously indicated that Apple's estimated shipment allocations for the new iPhone models placed the iPhone 12 at the top with 40-45% of inventory allocation (up from 15-20%). However, ...

New Photos Offer Better Look at iPhone 12 Color Options

Tuesday October 20, 2020 2:34 am PDT by
As we wait for the iPhone 12 review embargo to lift later today, more pictures are circulating of the devices in real-world lighting conditions, providing a better look at the different colors available. Leaker DuanRui has shared images on Twitter of the iPhone 12 in white, black, blue, green, and (PRODUCT)RED. The black and white colors are similar to the iPhone 11 colors, but the other...

Hands-On With Apple's MagSafe Charger for iPhone 12

Monday October 19, 2020 11:54 am PDT by
Alongside the new iPhone 12 models, Apple introduced a MagSafe charger that attaches to the back of the iPhones using magnets embedded both in the charger and in the iPhone. It allows for speedier charging and paves the way for a portless iPhone in the future. MagSafe chargers are shipping out and are in some Apple retail locations now, and we picked one up to check it out. Subscribe to the ...

Some Apple Watch SE Owners Experiencing Issues With Overheating [Updated]

Monday October 19, 2020 11:38 am PDT by
There may be an issue with the new Apple Watch SE, which some users have found is overheating after a few hours of usage. Several Apple Watch SE owners in South Korea have run into problems, as noted in a Reddit post chronicling the complaints. There have been six reports from Apple Watch SE owners in South Korea who have had their Apple Watches get hot and malfunction, with a yellow spot...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

Apple Releases iPadOS and iOS 14.1 With Multiple Bug Fixes Ahead of iPhone 12 Launch

Tuesday October 20, 2020 10:06 am PDT by
Apple today released iOS and iPadOS 14.1, the first major updates to the iOS and iPadOS 14 operating system updates that were released in September. iOS and iPadOS 14.1 come a week after Apple released the golden master versions of the updates to developers. The iOS 14.1 update can be downloaded for free and it is available on all eligible devices over-the-air in the Settings app. To access...

Watch: iPhone 12 and iPhone 12 Pro Unboxing Videos and First Impressions

Tuesday October 20, 2020 6:05 am PDT by
Apple's embargo has lifted for iPhone 12 and iPhone 12 Pro reviews. In addition to our detailed review roundups for each device, we've rounded up over a dozen unboxing videos and first impressions below. iPhone 12 in Blue on left and iPhone 12 Pro in Pacific Blue on right via Engadget Key new features of the iPhone 12 and iPhone 12 Pro include a flat-edge design, 5G support, a much faster A14 ...

Apple Plans to Enable 5G in Dual SIM Mode With Software Update Later This Year

Monday October 19, 2020 9:20 am PDT by
iPhone XS models and newer feature both a physical SIM slot and a digital eSIM, allowing for a feature known as dual SIM, dual standby. This means you can have two lines of service on one iPhone, which is useful for purchasing data-only plans while traveling abroad or having personal and business lines on a single iPhone. 5G will not be available in Dual SIM mode on the iPhone 12 and iPhone...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...