Apple to Unveil Next Generation iPhone on September 10

Apple will unveil its next iPhone on September 10, reports AllThingsD, citing sources with knowledge of the event. Though the date of the announcement has been revealed, it is unclear whether the event will focus singularly on the upcoming iPhone 5S or if it will include Apple's rumored low-cost iPhone, possibly dubbed the iPhone "5C".

The iPhone 5C, which is aimed at emerging markets, shares quite a few similarities with the iPhone 5. Prototype photos and leaked parts have depicted a similar shape and size, though the iPhone 5C has rounded edges, a slightly thicker form factor, and a polycarbonate shell that is offered in a range of colors.

The most recent rumors have suggested a price tag of $490 for the device, which is in line with iPhone 4 pricing when carrier subsidies are taken into account.

low_cost_iphone_render_colors

Rendering of low-cost iPhone

Apple's upcoming iPhone 5S is expected to feature a design that is similar to the iPhone 5, but with a number of improvements. It is rumored to include a fingerprint sensor, an upgraded 12-megapixel camera with a dual-LED flash, and iOS 7. It is likely that iOS 7 will become publicly available after the announcement or when the phone debuts.

Though OS X Mavericks is also scheduled to be released in the fall, AllThingsD does not expect the software to be debuted at the September 10 iPhone event.

Update: iMore's Rene Ritchie reports that his sources are also indicating a September 10 media event.

Related Forums: iOS 7, iPhone

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

Goftrey Avatar
155 months ago
Please no iPhone C... Not even the 3G with it's plastic shell was low enough. History teaches us some things.
It's gotta' happen. Like it or not. Apple are losing millions of sales in Asia to Samsung & that number will only increase unless they act now.
Score: 24 Votes (Like | Disagree)
thejadedmonkey Avatar
155 months ago
In what world is $490 or even $450 considered cheap?
Score: 20 Votes (Like | Disagree)
50548 Avatar
155 months ago
"Yawn" is the word that comes to mind.
Score: 18 Votes (Like | Disagree)
bj3949 Avatar
155 months ago
I am... somewhat surprised iOS 7 will be ready that early.

iOS 7 is in really good shape. We are on Beta 5 now & it's getting pretty solid overall. You will love it. And on a new iPhone it will be pure heaven :)
Score: 12 Votes (Like | Disagree)
Klae17 Avatar
155 months ago
Please no iPhone C... Not even the 3G with it's plastic shell was low enough. History teaches us some things.

History does teach us something; that lower models get released all the time. iPod classic to iPod mini to iPod shuffle. Nothing new.
Score: 12 Votes (Like | Disagree)
Motawa Avatar
155 months ago
Stop the 16gb crap.... It's time to start with 32. For iPad at least.
Score: 11 Votes (Like | Disagree)