Intel to Launch Cable TV Service and Set Top Box at CES 2013

intel logoAccording to TechCrunch, Intel is planning to launch its own virtual cable TV service and set top box in the near future. The news comes at a time when rumors of Apple's own television service have been becoming more frequent.

To combat licensing issues, Intel has decided to roll out the service on a city-by-city basis rather than launching nationwide, allowing Intel to negotiate for control of smaller markets with content providers, who have been reluctant to hand over valuable licensing rights.

A source in the video distribution industry directly familiar with Intel's plans and content dealings tells TechCrunch the semiconductor company is dead serious about getting its chips into the living room. After its effort to convince smart TV manufacturers to use its chips in the initial launch of Google TV failed a few years ago, it's decided to go it alone. The source said that Intel was frustrated with "everyone doing a half-assed Google TV so it's going to do it themselves and do it right."

The plan is to create a set-top box and subscription TV service that would appeal to people who want streaming TV access but don’t want to entirely cut the cable cord and lose key content like sports.

Like Intel, Apple has been said to be working on a similar set up for its rumored Apple-branded television set, an idea that was made famous by Walter Isaacson's biography on Steve Jobs, when Jobs expressed his desire to revolutionize the television industry.

apple tv favorite tv shows

Since then, the Apple television set has been the source of much speculation, and it is believed that Apple is hoping to include features like Siri and FaceTime, as well as content from third party providers and motion control.

Apple has faced problems with content procurance, which may be why the much rumored TV has yet to make an appearance. There have been similar rumors about a more robust version of the Cupertino-based company's existing Apple TV set top box, but that too has yet to be seen.

As of mid–2012, Apple has been rumored to be in talks with cable services like Comcast and Timer Warner Cable, though no content deals seem to have been made public.

The Wall Street Journal (via TechCrunch) notes that Intel has also had problems securing content deals, with content providers unwilling to offer television channels piece meal because of contractual barriers set in place by cable providers. Intel's city-by-city launch aims to allow content providers to experiment with access in less restrictive markets.

Intel's cable TV service and set top box may launch as soon as January 7 at Intel's CES event, according to tipsters. There's still no word on when an Apple television might be announced.

The most recent rumors state that Apple's Foxconn factories are currently testing several television set designs, in the 46–55 inch range.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iphone 17 dummies sonny dickson

iPhone 17 Air Almost as Thin as Its Buttons, New Images Show

Thursday April 24, 2025 2:14 am PDT by
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison. The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Friday April 18, 2025 5:16 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
ipad air magic keyboard feature

iPadOS 19 Rumored to Show Mac-Like Menu Bar When Connected to Magic Keyboard

Thursday April 24, 2025 12:09 pm PDT by
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu. This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
Global Close Your Rings Day Pin

Apple Stores Giving Away a Limited-Edition Pin For Free Today

Thursday April 24, 2025 10:15 am PDT by
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last. Photo Credit: Filip Chudzinski The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
top stories 2025 04 26

Top Stories: iPhone 17 Air Rumors, Apple Watch Turns 10, and More

Saturday April 26, 2025 6:00 am PDT by
We've known for quite some time about Apple's plans for a thinner "iPhone 17 Air" coming later this year, but wow, the latest dummy models give us our best look yet at just how thin this phone is going to be. Other Apple news and rumors this week included another iOS 18.5 beta, the 10th anniversary of the Apple Watch launch, and more management reshuffling in Apple's Siri division, so read...

Top Rated Comments

SeaFox Avatar
161 months ago
The plan is to create a set-top box and subscription TV service that would appeal to people who want streaming TV access but don't want to entirely cut the cable cord and lose key content like sports.
Score: 13 Votes (Like | Disagree)
jvpython Avatar
161 months ago
Can't wait to get an Intel Set Top Box with a quad core i7 :rolleyes:
Score: 6 Votes (Like | Disagree)
deannnnn Avatar
161 months ago
My hopes aren't high for something that special from Intel, but I'm definitely interested in what Apple can do.

I moved to a new apartment this month where Verizon FiOS is available, so I'm currently still reveling in what was a huge upgrade from my old Time Warner Cable TV services!
Score: 5 Votes (Like | Disagree)
nuckinfutz Avatar
161 months ago
Please come to my city first.

I like options.
Score: 5 Votes (Like | Disagree)
rendevouspoo Avatar
161 months ago
Apple can make better chips than they can buy from Intel. There are plenty of options for better CPUs.

No.
Score: 4 Votes (Like | Disagree)
G51989 Avatar
161 months ago
I wouldn't be opposed to this. Intel has a very long history of very high quality products. I'm kinda excited.
Score: 4 Votes (Like | Disagree)