No New Apple Television Products Coming in 2012 as Content Negotiations Stall Once Again

apple tv blackBloomberg reports that Apple will not be releasing a new "TV product" this year as difficult negotiations with media companies have slowed Apple's plans. The Wall Street Journal reported last month that Apple is working a new set-top box offering access to live and on-demand television content, but a timeframe for a release of the product was not given at that time. Apple has also been said to be working on its own television set, but apparently neither product will be making an appearance in the relatively near future.

Apple is vying with the likes of Google Inc., Microsoft Corp. and Inc. to make TVs the digital hub of people’s lives in an industry projected to reach $200 billion worldwide by 2017. Whoever wins must first strike deals with media companies or cable providers who have little incentive to cede valuable revenue streams. The result: Apple won’t be releasing a new TV product this year, as analysts had predicted, said a person familiar with the company’s plans.

Negotiations between Apple and the media companies have reportedly stumbled over the software interface for any new television product from Apple, with cable companies wanting to have control over the software. The two sides are also at loggerheads over whether Apple would sell a new set-top box directly to consumers or if the device would be distributed by the cable companies.

The report also offers a rehashing of The Wall Street Journal's details on what the new set-top box would offer:

Since the middle of the last decade, Apple’s engineers have been working on a more advanced product to allow viewers to quickly find shows and movies, blending both live and recorded material, the people said. It would recommend content based on interests and work seamlessly with Apple’s family of other devices. An iPhone or iPad would double as a remote control, the people said.

Apple has reportedly been talking with cable companies since the original Apple TV's debut in 2007, but talks have repeatedly stalled over numerous issues. More recently, Apple is said to have focused on companies willing to offer Apple live content for streaming, with Time Warner Cable apparently being the major cable company most receptive to Apple's proposals.

Apple is furthest along negotiating with Time Warner Cable Inc., said the people familiar with the talks. Yet even if Time Warner Cable agrees to a deal with Apple, it wouldn’t represent a radical change for customers, who would still pay their monthly cable bill.

Apple may be looking to Time Warner Cable to be its first partner in a similar way that AT&T Inc. helped bring the iPhone to market, one person said.

Beyond live content, Apple is also said to be pursuing substantial offerings of on-demand content, but media companies are wary of losing control of their content and the channel bundles offered through cable providers.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

AppleGuesser Avatar
111 months ago
Hey, another product that MR has been hyping up and proclaimed with certainty its coming only to back out at the 11th hour. Kinda like the iPad Mini that you guys guarenteed would be released 2 years ago and again last year?

In other news, the iPhone Mini is rumored to be in production. Here is a shoddy rendered picture. Trust us, its real....:rolleyes:
Score: 14 Votes (Like | Disagree)
G51989 Avatar
111 months ago
Those content owners better get with the program or die out. Now wonder they call them the dinosaur networks!!

Or die out? How do you figure? They own the content that everyone wants.
Score: 11 Votes (Like | Disagree)
Frankied22 Avatar
111 months ago
Go figure. There's never going to be an Apple TV besides the $99 set top box they already sell. Just people going back on their confirmations of earlier this year.


Hey, another product that MR has been hyping up and proclaimed with certainty its coming only to back out when at the 11th hour. Kinda like the iPad Mini that you guys guarenteed would be released 2 years ago and again last year?

In other news, the iPhone Mini is rumored to be in production. Here is a shoddy rendered picture. Trust us, its real....:rolleyes:

Score: 9 Votes (Like | Disagree)
Piggie Avatar
111 months ago
Note to Apple:

Stop playing around making "Toys" for people to play with.
Yes, I know toys make you a lot of money but you are neglecting your roots.

Ok, many people may not NEED real powerful computers any more, but that does not you should just give up pushing.

Please get back to the great company (tech wise, not money wise) you once were and push and push tech as hard as you can every single year so the whole world can move forward to better things.

Don't just dumb society down with easy to use toys, please.

Oh how I wish you were "cutting edge" for people's main computers once again.

One day, perhaps.......
Score: 8 Votes (Like | Disagree)
ts1973 Avatar
111 months ago
Call me a pessimist, but these differences are major and will prevent any launch of an integrated tv product by any company for the foreseeable future, and I'm thinking in years here.

There just is no incentive for cable companies to go along. Now, for me, none of this matters very much because this is a US story, God knows when such a product would ever get to Europe (we're talking a hundred of these difficult partners in that case), but it's a shame for you guys.
Score: 7 Votes (Like | Disagree)
verniesgarden Avatar
111 months ago
Hey, another product that MR has been hyping up and proclaimed with certainty its coming only to back out at the 11th hour. Kinda like the iPad Mini that you guys guarenteed would be released 2 years ago and again last year?

In other news, the iPhone Mini is rumored to be in production. Here is a shoddy rendered picture. Trust us, its real....:rolleyes:

iPad Mini is becoming the new powerbook G5
Score: 7 Votes (Like | Disagree)

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