iPad's Share of Tablet Shipments Falls to 50% in 3Q 2012

Research firm IDC today released its preliminary estimates of worldwide tablet shipments for the third quarter of 2012, finding that several Android tablet manufacturers saw very strong growth as Apple stagnated during the lead-up to the iPad mini launch. As a result, Apple's share of the market fell to 50.4% from 59.7% in the year-ago quarter and 68.2% in the second quarter of this year.

"After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad mini began to heat up," said Tom Mainelli, research director, Tablets at IDC. "We believe a sizeable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad mini. Now that the new mini, and a fourth-generation full-sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini's relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter."

idc 3Q12 tablets
Second-place Samsung saw its shipments more than quadruple year-over-year and more than double from just the previous quarter. Amazon has also experienced strong growth with the Kindle Fire and its successors, moving rapidly to secure nearly 10% of the market.

Historically, tablet shipment numbers have been viewed as flawed as each new iPad competitor flooded the market with shipments only to see the devices languish on store shelves. But with Samsung, Amazon and others now beginning to establish some track records and momentum in the tablet market, these shipment numbers are likely to be increasingly reflective of customer preference.

Related Roundup: iPad
Tag: IDC
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

teknikal90 Avatar
107 months ago

325% is not quadrupling..

yes it is..

4 is a quadruple of 1:

1 x 4 = 4

Yet if 1 grew to 4 (quadrupled), the growth rate is:
(4-1)/1=300%
Score: 31 Votes (Like | Disagree)
WannaGoMac Avatar
107 months ago
No surprise. iOS has become stagnant, lacks polish on it's big new features which was it's selling point (Siri is HORRIBLE compared to Google Voice Search -- http://updates.gizmodo.com/post/34656322615/google-voice-search-vs-siri-whos-the-best ), and the whole Maps debacle. Let's hope with the leadership change they start doing polished innovation again... cause I am starting down the exit road to Nexus land at this point.
Score: 24 Votes (Like | Disagree)
Funkymonk Avatar
107 months ago
Where are these other tablets? Literally every single tablet I've seen in public have been iPads. I have not seen a single Samsung, kindle fire, or other tablet in the subways or at school. Do these people shamefully use their non iPad tablets at home or something? :p


Just kidding, but seriously though, where are these tablets being sold?
Score: 18 Votes (Like | Disagree)
nuckinfutz Avatar
107 months ago
There's no way for one company to dominate everything.

I don't want the iPhone to be the only phone.

I don't want the iPad to be the only tablet

Bring on the competition. Cage Match time.
Score: 16 Votes (Like | Disagree)
nickn Avatar
107 months ago
Samsung had 325% growth in a single year, but yet according to Apple, Samsung tablets are not cool. Ok then...
Score: 14 Votes (Like | Disagree)
aristotle Avatar
107 months ago
I have yet to see numerous Android tablets in the wild. I have seen a few but not many. I sort of doubt that the shipment numbers will translate directly into sales for Samsung.
Score: 13 Votes (Like | Disagree)

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