iPad Outnumbers Samsung Tablets 7-to-1 in 2Q 2012 Shipments

Last week, we pointed to tablet estimates for the second quarter of 2012 from research firm Strategy Analytics, results that shows Apple continuing to dominate the tablet market with 68% of shipments during the quarter. Google's Android platform accounted for most of the remaining shipments, taking 29% of the market.

idc 2Q12 tablets
Worldwide Tablet Shipments in 2Q12 in Millions of Units (Source: IDC)

IDC has now released its own estimates of tablet shipments for the quarter, and while the overall picture is very similar to Strategy Analytics' numbers with estimates of 25 million tablets shipped and a 68% share for Apple's iPad, IDC offers an interesting look at the competition by breaking things down by manufacturer instead of by platform. According to IDC, Samsung remains the number two tablet manufacturer behind Apple, but despite strong 117.6% year-over-year shipment growth still saw its tablets outsold by the iPad by a margin of 7-to-1.

"Apple built upon its strong March iPad launch and ended the quarter with its best-ever shipment total for the iPad, outrunning even the impressive shipment record it set in the fourth quarter of last year," said Tom Mainelli, research director, Mobile Connected Devices. "The vast majority of consumers continue to favor the iPad over competitors, and Apple is seeing increasingly strong interest in the device from vertical markets—especially education. While iPad shipment totals are beginning to slow a bit in mature markets where the device saw early traction, growth in other regions is clearly more than making up the difference."

Growth in tablets is clearly occurring at the top of the market, with Apple, Samsung, and ASUS experiencing strong year-over-year growth and Amazon having a strong entry into the market with its Kindle Fire. Smaller players are seeing their shares of the market shrink, with Acer's shipments dropping nearly 40% and the collective "other" smaller manufacturers seeing their sales slide by 16%.

Apple's 17 million iPad shipments were a new record for the company as it rides the momentum of the new third-generation iPad and its lowest entry-level pricing ever with the Wi-Fi iPad 2 continuing to be available at a lower price of just $399. With competitors launching smaller tablets that have enabled them to push tablet pricing down toward $199, Apple is reportedly looking to launch its own "iPad mini" later this year with an eye toward capturing that portion of the market as well.

Related Roundup: iPad
Tags: Samsung, IDC
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

spiderman0616 Avatar
128 months ago
Microsoft Surface, c'mon faster...
Its ad on YouTube has over 6 million views :O

I don't think Surface is going to take down the iPad.

A) The RT version is not full Windows 8
B) The Pro version is not going to be cheap
C) People may not like Windows 8.
D) People increasingly don't like Windows in general.

I don't think the Surface is the home run people think it's going to be.

----------

Right, but no manufacturer can give an accurate sales number. Apple has a better chance given that it sells a lot directly but the actual sales number for any device like this will always be a guess at best.

Apple constantly sells "every iPad they can make", so when they give shipment numbers, that's pretty much the same as sales numbers. Everyone else gives shipment numbers and then the units rot on the shelves, maybe except for the Nexus 7 and the Kindle Fire.
Score: 15 Votes (Like | Disagree)
Cynicalone Avatar
128 months ago
If Apple really releases the smaller iPad at $249 imagine the numbers by January.

The only thing that could slow down the iPad at Christmas is whether or not Apple can keep up with demand.
Score: 10 Votes (Like | Disagree)
aristotle Avatar
128 months ago
Microsoft Surface, c'mon faster...
Its ad on YouTube has over 6 million views :O
Another one bites the dust. Macrumours, please bring back the downvote button. Also consider adding a "hidden because of too many downvotes" threshold.

PS. IGNORE list update commencing.
Score: 9 Votes (Like | Disagree)
nuckinfutz Avatar
128 months ago
Domination!

Wait when the iPad mini comes. The huge sucking sound is the air being pulled out the lungs of competitors.
Score: 6 Votes (Like | Disagree)
spiderman0616 Avatar
128 months ago
Has anyone else played with the pro version? The specs are nice (high core count), but the experience is pretty unimpressive .. the stylus, handwriting recognition is about the same as the old tablet pc .. but the tiles and such? ugh - looks like zune all over again .. even the early apple betas don't compare to some of the glitchiness in the interface

I haven't tried any Surface stuff, but I have tried Windows 8 enough to know that it's going to majorly piss people off. I'm predicting anger of Vista proportions.
Score: 5 Votes (Like | Disagree)
nuckinfutz Avatar
128 months ago
"This size isn't sufficient to create great tablet apps in our opinion. Well, one could increase the resolution of the display to make up for some of the difference. It is meaningless, unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of the present size. Apple's done extensive user-testing on touch interfaces over many years, and we really understand this stuff. There are clear limits of how close you can physically place elements on a touch screen before users cannot reliably tap, flick or pinch them. This is one of the key reasons we think the 10-inch screen size is the minimum size required to create great tablet apps."

- Jobs

Can't wait to hear the workaround on this one

"People don't read"

"People don't want to watch video on an iPod"

"People don't want flash MP3 players_

All stated by Jobs before eventually:

announcing iBooks
announcing the iPod Video
announcing the shuffle
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...