Late last year, AT&T began throttling the data speeds of its highest-use unlimited data customers, knocking down the ability of the top 5% of its users to consume data for the remainder of a billing period once they hit certain thresholds. While AT&T no longer offers unlimited data plans, it did so for several years with the iPhone, and users who had previously signed up for the unlimited have been able to keep their plans even as they have upgraded to new devices.

att throttle warning
AppAdvice takes a look at the effect of AT&T's throttling on a user's web experience on the iPhone, showing how the move can make the device nearly unusable with data speeds well below that of even the carrier's fallback EDGE network.


AppAdvice conducted a series of side-by-side tests showing data download speeds on both throttled and non-throttled devices, swapping the SIM cards to demonstrate that throttling rather than any other hardware difference was indeed responsible for the significantly slower speed. The testing also included additional real-world comparisons showing the loading of Google Maps and the website of The New York Times on both devices.

Top Rated Comments

bb426 Avatar
164 months ago
We are the 5%.

:rolleyes:
Score: 14 Votes (Like | Disagree)
3282868 Avatar
164 months ago
There are quite a few threads on this, such as mine below. I documented my recent experiences with AT&T as a grandfathered unlimited data user who has been throttled down to near nothing 3G data speeds (An AT&T store manager and associate could not get Safari to load on my 4S in Chicago at the beginning of the month).

Upon examining my contract, I have not exceeded 3GB/mo., my billing cycle resets on the 11th of every month and AT&T will not allow unlimited data users to purchase more data unless they switch to a tiered plan. Thus AT&T "throttles" the unlimited data user for the remainder of their monthly billing cycle (whereas I learned VZW throttles the user based on tower congestion and will increase 3G speeds when congestion lessens). Speaking with an AT&T rep, I asked why, as an AAPL Corp. employee, am I being "punished" for such small data usage on an unlimited plan. Her response, "This is a reaction to your action." This was stated (unbeknownst to the customer service rep) in front of two AT&T Wireless store employees, one of which was a manager. They were shocked. I have received four "warning" since the Fall. As we are still beta testing "iTunes Match" over 3G data, as well as the need for "Siri" to phone-in 4S verification and functionality and iCloud services, AT&T was ill-prepared. Their solution: push people into tiered plans.

My thread:

https://forums.macrumors.com/showthread.php?t=1305467&page=1

In short, AT&T is strong arming grandfathered unlimited data plans into tiered plans. It would be understandable should one be utilizing as much as 50GB's as one MacRumors member demonstrated, however 2-3 GB/mo's data on an unlimited plan should not equate to data throttling.
Score: 10 Votes (Like | Disagree)
gLaDiAtOr73 Avatar
164 months ago
complete BS. ive received the text for 2 straight months. they usually send that out once you hit 2gb. its ridiculous because they offer a 2gb plan so how is hitting 2gb a top 5% user????? i was grandfathered into the unlimited like many of you and dont feel like i abuse the network. internet radio at work is really the only thing that causes my data to go up. i know nothing is ever "unlimited" but if i hit 5gb in a month then i wouldnt mind the throttling, but not for 2gb!!!!

----------

Is there any idea as to what constitutes the "top 5%"?

EDIT: I didn't see the post above before submitting mine. Are you saying that anything over 2GB's is in the top 5%?

yes
Score: 10 Votes (Like | Disagree)
k1121j Avatar
164 months ago
According to AT&T

Is there any idea as to what constitutes the "top 5%"?

EDIT: I didn't see the post above before submitting mine. Are you saying that anything over 2GB's is in the top 5%?

According to AT&T when they dropped the unlimited plans they said in their press release "98 percent use less than 2 GB" if this were true then the top 5% is less than 2 GB unless they were lying. Furthermore i disagree with them throttling you based on someone else's usage??? does this mean as time goes by and they cut the average data usage of people by throttling them then people will soon find themselves in the top 5% at lower and lower usage rates??????

__Someone sue the crap out of them and Sprint please and throw in that lawsuit the misleading advertising if unlimited data they apparently invented their own definition of the term. there is a limit throttling or not if they just calculate you data speed ( the theoretical top speed) over time time in the billing cycle thats what your limit is or is it HMM
Score: 8 Votes (Like | Disagree)
tjb1 Avatar
164 months ago
When Verizon throttled my phone, the thing wouldnt even load Pandora...really pisses me off that you pay for Unlimited and they throttle the already slow network to where it barely loads the Pandora app, let alone play something.
Score: 8 Votes (Like | Disagree)
aneftp Avatar
164 months ago



"I honestly don't know why people fuss about data, most networks sell 1GB for $10 - it's not that bad."


If AT$T offered the $10/1GB data plans, I am sure over 75% of people would jump to that plan.

Of course they won't offer the $10/1GB data plan. Instead have a huge gap between the 200MB data plan for $15 and the 2GB/$25 data plans.

It's like the whole text messenging plans. 200 text/$5. But they never offered a 500-1000 text plan. Instead you would have to jump to the 1500/$15 text plan. When ATT finally offered the $10/1000 text plan, it only lasted for months before they just abandoned that plan.

All about bottom line for corporations.
Score: 7 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...