Apple to Unveil New 5th Avenue Apple Store at 10am Friday - MacRumors
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Apple to Unveil New 5th Avenue Apple Store at 10am Friday

As we'd previously reported, Apple appears to be preparing to unveil the new 5th Avenue Retail Store for Friday.

MacRumors reader Will submitted this photo which shows construction workers starting to remove part of the white covering from the store's new glass panes.

5thAveAppleStore
Apple's $6.6 million renovation started back in June and involved replacing the cube's 90 glass panels (Photo of old design) with a much simpler 15 glass panel design (Artist rendition).

Will reports that today they've torn away much of the white covering along the bottom of the store. This area remains hidden from the street level view due to the surrounding construction barriers. Workers have been power-washing the ground, presumably in preparation for the grand unveiling.

We'll post more photos as we get them, readers can submit photos to us via email.

As noted on Apple's 5th Avenue Retail page, the store will be closed from 10pm to 10am:

We'll be closed starting at 10:00 p.m. on Thursday, November 3 and will reopen at 10:00 a.m. on Friday, November 4.

foto 2
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Top Rated Comments

arn Avatar
194 months ago
Pardon my ignorance, but I presume the store is actually underground, and this is the "ground floor" ?
Having never been to the store, I no not of such things.

yes, the store is underground
Score: 15 Votes (Like | Disagree)
194 months ago
Android Store? Wow

Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products

What phone would they sell there? HTC? Samsung? Motorola? Nokia? Sony Ericson? Hauwei? LG? Acer? Texas Instruments? Mattell? Fisher Price?

Android is more fragmented than a whole beach worth of sand is.

There's a new android phone released more often than there is a robbery in Compton.

They couldn't have a store.

:apple::apple::apple::apple::apple::apple::apple:
Score: 13 Votes (Like | Disagree)
Shrink Avatar
194 months ago
Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products
Yup, if they saved that $6.6 million then all those terrible Apple products that all those dopey people own would be perfect - just like all those perfect other brands.

Yup, those terrible products sure don't sell, and all those silly stores have nothing to do with the stock closing today at $403.07.

Yup, no money left over in Apple's coffers after spending all that money on those stores.

Yup...:rolleyes:
Score: 13 Votes (Like | Disagree)
mcdj Avatar
194 months ago
Score: 12 Votes (Like | Disagree)
194 months ago
Soon to be the Android store :D

Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products

Coming from "androidfan". Ugh...
Score: 10 Votes (Like | Disagree)
Prodo123 Avatar
194 months ago
Literally Mecca for Apple fans.

Score: 9 Votes (Like | Disagree)