Redesigned 5th Avenue NYC Apple Store Unveiling on Friday?

by

newcube560
Artist Rendition

We've heard a couple of reports that Apple will finally unveiling their newly renovated 5th Avenue Apple NYC store on Friday, November 4th.

Apple began work on the $6.6 million renovation back in June. Since then, the 5th Avenue Store has been surrounded by barriers and the store has remained open as the construction has continued. The redesign involves replacing the cube's 90 glass panels with only 15 larger ones. The new design is rendered artistically above.

fifth avenue cube changes

Steve Jobs, himself, had much input into this Apple Retail Store's design. The Wall Street Journal had previously reported that Jobs had a very hands-on role. The developer said:

“[Steve Jobs] is solely responsible for the cube,” Mr. Macklowe said. “I had different shapes and different ideas, and his cube was somewhat different than what it is now, but it’s Steve Jobs’s idea.”

Jobs has had a long fascination with the cube shape. During his time at NeXT he created the NeXTcube workstation housed in a magnesium enclosure. Apple even created a Power Mac G4 Cube in 2000, a few years after Jobs' return to Apple.

A November 4th unveiling falls in line with the original permits which estimated "early November" as a possible completion date. If the grand unveiling is indeed taking place this Friday, we expect Apple will make an announcement this week to inform the press.

Top Rated Comments

nerdo Avatar
120 months ago
The most transparent thing Apple has done in years.
Score: 6 Votes (Like | Disagree)
hobo.hopkins Avatar
120 months ago

That was completely worth the $6.6B it costed to get it renovated. I'm serious, it looks sick. I thought it was cool before, but damn. Can you imagine? Replacing 90 glass panels with only 15?

Can't wait to check it out in person.

It was an expensive renovation, but not that expensive :P It cost 6.6 Million dollars; it didn't cost 6.6 Billion dollars.
Score: 4 Votes (Like | Disagree)
rdowns Avatar
120 months ago

Below the photo it states "Artist Rendition" :p


I wonder if Arn hired the same guy who did the 'iPhone 5' rendering. :D
Score: 2 Votes (Like | Disagree)
Cougarcat Avatar
120 months ago

What "technical challenges"?

they should have used 5 panels, one for each side tbh.


In the bio, Steve mentions that they had to build their own autoclaves in china to make the glass. If they had used the technology available, the cube would have been a foot shorter.

Making 5 huge panes isn't possible with current technology.
Score: 1 Votes (Like | Disagree)
marcusj0015 Avatar
120 months ago
What "technical challenges"?

they should have used 5 panels, one for each side tbh.
Score: 1 Votes (Like | Disagree)
Kaibelf Avatar
120 months ago

Based on the artist rendition, I think I liked it better before. :( It looked amazing in person, the glass seams between the panels shimmered and refracted light, bending it into these amazing patterns- removing panels is going to reduce that effect.

One man's "shimmer" is another man's "gaudy." I have a feeling that at certain parts of the day the reflections got a little too prismatic and diffuse, and ruined the effect they wanted (which is basically, feeling like you're not indoors at all).

Personally, I would have suggested looking into colored/tinted glass -- perhaps a blue tint? Something like that would have looked more striking, and been amazing to light up at night too.

I disagree, because then you'd be stuck with "what color is YOUR Apple Store?" It would be way too early iMac, and would distract from the products.

This is mentioned in his book. This renovation was completely a pet project by Jobs. Apparently, Ron Johnson disagreed with the new design (and likely the additional unnecessary costs), but Jobs went ahead with it anyway.

I personally like the old cube better. Only Apple would redesign what's become a landmark.

That's totally Apple's M.O. Even though something is gorgeous and makes a splash (Cube store, iPhone, iMac), you redesign it to make it look even slicker (Cube redesign, iPhone4, iMac). Steve Jobs has for many years done things that certain advisors didn't want. Never underestimate the power of saying no. otherwise, Apple's products would have a much cheaper feel to them.
Score: 1 Votes (Like | Disagree)

Top Stories

iphone 5s black slate

Images of Unreleased iPhone 5s in Black and Slate Shared Online

Sunday January 17, 2021 9:47 am PST by
Twitter user @DongleBookPro has today shared images of a prototype iPhone 5s in an unreleased Black and Slate color. The iPhone 5s was launched in September 2013. The device featured Touch ID, a 64-bit processor, and a True Tone LED flash for the first time. Other new features included a five-element lens with an f/2.2 aperture, a 15 percent larger camera sensor, Burst Mode, and Slo-Mo...
iP12 charge airpods feature 2

Hidden iPhone 12 Hardware Feature Could Still be Unlocked

Thursday January 14, 2021 2:51 am PST by
All iPhone 12 and iPhone 12 Pro models purportedly have a hidden reverse wireless charging feature, according to an FCC filing. The feature has not yet been activated, but could yet be unlocked for an upcoming Apple accessory. The FCC filing suggests that iPhone 12 models contain the hardware for Wireless Power Transfer (WPT) to accessories: In addition to being able to be charged by a...
google maps detailed street level e1611052089473

Google Maps Gains Enhanced Street-Level Detail in Four Major Cities

Tuesday January 19, 2021 2:34 am PST by
Google Maps has quietly been updated to include significantly more detailed street-level information in a handful of key cities around the world. Upon zooming in, Google's maps for Central London, Tokyo, San Francisco, and New York now benefit from shapes and widths that match the scale of roads more accurately. Meanwhile, enhanced graphical representations of sidewalks, crosswalks,...
macbook pro flexgate

Apple Extends 13-Inch MacBook Pro Backlight Repair Program

Sunday January 17, 2021 10:31 am PST by
Apple this week extended its worldwide 13-inch MacBook Pro Display Backlight Service Program, authorizing coverage for eligible notebooks for up to five years after the original purchase date or up to three years after the start date of the program, whichever is longer. The previous cutoff was four years after the original purchase date. Apple launched the program on May 21, 2019 after...
lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
airpods max sim ejector

AirPods Max Headband Removable With Just a SIM Ejector Tool, Hinting at Interchangeable Headbands

Tuesday January 19, 2021 8:25 am PST by
It is possible to remove the headband of AirPods Max with just a standard SIM card ejector tool, hinting at the possibility of interchanging headbands to achieve a different colorway. Image via Prelook In December, MacRumors revealed the large variety of AirPods Max ear cushion color combinations when it became clear that they were magnetically attatched and available for sale separately....
macbook pro screensaver table

Some M1 Macs Affected By Fast User Switching Screensaver Bug

Monday January 18, 2021 1:57 am PST by
A growing number of user reports online suggest some of Apple's M1 Mac models are susceptible to a Fast User Switching bug that spontaneously activates the screensaver and leaves the user unable to dismiss it. In macOS Big Sur, Fast User Switching allows users to quickly switch between user accounts without having to completely log out. Based on posts in the MacRumors forums, Apple...
Top Stories 43 Feature

Top Stories: MacBook Pro, iMac, Mac Pro, and iPhone Rumors, Best of CES 2021

Saturday January 16, 2021 6:00 am PST by
This week was sure a busy one in the Apple world, with a flurry of announcements out of CES early in the week followed by a rash of Mac- and iPhone-related rumors later in the week. The new rumors this week included details on updated MacBook Pro, iMac, and Mac Pro models, as well as a few other tidbits, so make sure to read on below to get caught up! Kuo: New MacBook Pro Models to...
shot on iphone 12 apple

Apple Highlights Photos Shot by iPhone 12 Users: Portraits, Cityscapes, and More

Tuesday January 19, 2021 6:05 am PST by
Apple today shared a gallery of photos shot by customers using the iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max, with scenes including cityscapes, landscapes, portraits of people, and more at day and night. Shot on iPhone 12 Pro Max by "NKCHU" in China (top) and shot on iPhone 12 Pro Max by Rohit Vohra in India (bottom) iPhone 12 mini and iPhone 12 models have a dual camera ...
Apple and Hyundai feature

Apple Car Production Again Linked to Kia Motor's US Plant in Georgia

Tuesday January 19, 2021 4:19 am PST by
Hyundai intends to transition the company's Apple Car involvement to its Kia brand as part of an internal arrangement that could see production move to the U.S., according to a new report today. On Sunday, Korea IT News reported that Apple and Hyundai are seeking a partnership agreement for the upcoming Apple Car by March, and that the electric vehicles could be made at a Georgia factory...