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Apple Online Store Tweaks: iPad Model Selection Layout, New 'In Stock' Status

Apple's online stores went down for several hours earlier today, and while the downtime did not bring any new products, it did see a few visible changes for the stores.

One immediately visible change is in the iPad model selection page, where Apple previously listed all 18 iPad 2 models available in the U.S. store. The company has replaced that system with a new, more dynamic process in which users first select a color, followed by a separate step in which they select a storage capacity and whether they wish to have 3G capacity. Users selecting a 3G model then proceed to a third step where they select whether they want an AT&T (GSM) or Verizon (CDMA) model.


The change significantly reduces clutter on the selection page, where the sheer number of model choices led to potentially confusing mass of selection buttons. The new stepwise selection process streamlines the selection page while making it clear to customers the three criteria (color, capacity, connectivity) they need to decide upon.

In another change, Apple has replaced its previous "within 24 hours" shipping estimate status with a new "in stock" indicator on a store-wide basis. The two terms appear to be synonymous, with models offering longer shipping estimates continuing to list their availability in terms of business days until shipping.

Shipping estimates throughout Apple's online store mysteriously ballooned yesterday before returning to normal after a few hours. The issue may have been related to behind-the-scenes changes being made in preparation for today's tweaks to the store.


Top Rated Comments

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73 months ago
Simple is beautiful.
Rating: 5 Votes
73 months ago
Yay, less confusion for the average joe buying an iPad
Rating: 3 Votes
73 months ago
I wish they give 128GB as an option next time with iPad 3. With closed design like iPad (no attachable secondary storages), they need more room.

16GB is a joke when a HD movie is a few GB each.
Rating: 3 Votes
73 months ago
This is stunning, earth-shattering, significant news! Thanks to macrumors for highlighting this.
Rating: 2 Votes
73 months ago



Or... maybe Apple wanted to remove the shipping estimates to keep a tighter lid on the upcoming release of iPhone 5 and future product releases. No more shipping estimate speculation!


That was my first thought as well. Maybe they're just prepping the site, and gonna do an overhaul with the release of the next iFizzle
Rating: 1 Votes
73 months ago
Or... maybe Apple wanted to remove the shipping estimates to keep a tighter lid on the upcoming release of iPhone 5 and future product releases. No more shipping estimate speculation!

Edit: Nevermind, I still see shipping estimates still around. iPhone 4 unlocked is showing 1-2 business days, Thunderbolt display is showing 2-3 weeks, and MBAs are showing 1-4 business days depending on configuration.
Rating: 1 Votes
73 months ago

Kind of sucks that they dont have a shipping estimate anymore. I don't care for the stupid rumors that speculate product updates when that changes, but it's more for the customer who wants to gauge when he might receive the item ordered.


the only estimate that changed is the "1 day" to "in stock". When in stock, it obviously means it's ready to dispatch and arrive imediately (1 day).
Rating: 1 Votes
73 months ago
This will make it simpler to add more carrier choices.
Rating: 1 Votes
73 months ago
Such an improvement in content layout. The page before was so cluttered, my eyes hurt just looking at that mess. I look forward to website updates by Apple. They lead the industry not only in product design but lead in web design as well. I find their work increasingly inspirational. Keep up the great work Apple. More companies should catch on to your web presence, it's the best.
Rating: 1 Votes
73 months ago

Did you read the article? There are still shipping estimates when it's not 'immediately'.


What does this mean? What else can exist besides what you say? Of course. The new site makes me want buy many more just because it is so simple and fun and I am excited for iPhone5s order pages.
Rating: 1 Votes

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