Strategy Analytics


'Strategy Analytics' Articles

iPhone 6s Named World's Most Popular Smartphone Ahead of iPhone 7

The latest data from research firm Strategy Analytics shows that Apple currently accounts for two of the three top-selling smartphone models shipped worldwide. iPhone 6s was the world's top-selling smartphone in the second quarter of 2016, based on an estimated 14.2 million shipments, while the two-year-old iPhone 6 trailed in second with an estimated 8.5 million shipments. Strategy Analytics added that the iPhone 6s is "currently the world's most popular smartphone," implying that it has remained the top-selling smartphone through the third quarter leading up to the launch of the iPhone 7 and iPhone 7 Plus. Both the iPhone 6s and two-year-old iPhone 6 outsold Samsung's newer Galaxy S7 edge, released in March 2016, which finished third with an estimated 8.3 million shipments in the second quarter. Apple officially reported sales of 40.4 million iPhones during the second quarter, including the iPhone 6s Plus and older models. iPhone 7 models could remain the top-selling smartphones worldwide through the holiday shopping season after Samsung's voluntary Galaxy Note7 recall due to isolated incidents of exploding batteries. Some analysts forecast the "heartbreaking" recall could cost Samsung between $1 billion and $5 billion in revenue.

iPad Declines Yet Again Amid Worst Tablet Quarter Since 2012

The latest data from research firms IDC and Strategy Analytics reveals that iPad market share declined for the ninth consecutive quarter as the worldwide tablet market continues to slow. Apple now has between 22.1 and 25.9-percent market share among tablet vendors, down from between 24.3 and 27.2-percent in the year-ago quarter. Apple reported iPad sales of 10.3 million during the March quarter earlier this week, compared to 12.62 million in the year-ago quarter. IDC and Strategy Analytics data shows Samsung trailing in second with 6 to 6.5 million tablets shipped, amounting to 14.0 to 15.2-percent market share during the first three months of 2016. IDC data shows that Amazon experienced explosive 5421.7-percent year-over-year growth, with its market share rising from just 0.1-percent to 5.7-percent on the strength of new low-cost Fire tablets. The research firm noted that it did not count the Fire HD 6 in its Q1 2015 numbers. Strategy Analytics did not share Amazon data. Lenovo and Huawei rounded out the top five in both datasets, with both vendors having shipped between 2.1 and 2.2 million tablets during the quarter. Their respective market shares ranged between 4.5-percent and 5.5-percent, amounting to only a slight variation between the IDC and Strategy Analytics data. Global tablet shipments reached between 39.6 and 46.5 million during the quarter, the latter of which is the lowest total since the third quarter of 2012, according to Strategy Analytics. Nevertheless, IDC noted that convertible 2-in-1 tablets continue to experience growth, with quarterly

Apple Watch Loses Market Share as Android Wear Grows in Popularity

The latest data from research firm Strategy Analytics reveals that Apple Watch sales totaled an estimated 2.2 million in the first quarter. Apple Watch remains the most popular smartwatch, but its market share declined to 52.4-percent compared to 63-percent in the previous quarter. Strategy Analytics cites increasing competition from Android Wear rivals such as LG and Motorola as one reason for the Apple Watch ceding market share:"We estimate Apple Watch shipped 2.2 million units and captured 52 percent smartwatch marketshare worldwide in Q1 2016, dipping from 63 percent share in Q4 2015," said Neil Mawston, Executive Director at Strategy Analytics. "Samsung shipped 0.6 million smartwatches, capturing 14 percent marketshare worldwide for second position. Apple Watch and Samsung Gear models are expanding fast across dozens of countries, but competition from LG, Motorola and others is ramping up fast."Nevertheless, Apple still maintains a comfortable lead in the smartwatch market, with its wrist-worn sales outpacing all other competitors combined. Samsung trailed in second place with only 600,000 shipments, for instance, while all other vendors shipped a combined 1.4 million units in the quarter. Global smartwatch shipments grew 223-percent annually to reach 4.2 million units in the first quarter of 2016, up from 1.3 million in the year-ago quarter, according to Strategy Analytics. Growth was driven by demand for Apple, Android Wear, and Tizen models across North America, Western Europe, and Asia. Apple does not disclose Watch sales in its quarterly earning

Apple Watch Sales Estimated at 5.1 Million in Holiday Quarter, Swiss Watch Sales in Trouble

The latest data from Strategy Analytics reveals that the Apple Watch remained the most popular smartwatch through the fourth quarter of 2015, capturing 63 percent global market share based on an estimated 5.1 million sales in the three-month period. Samsung trailed in second place with 16 percent market share and an estimated 1.3 million sales. Apple and Samsung together accounted for 8 in 10 of all smartwatches shipped worldwide during last year's holiday shopping season, based on the data. Global smartwatch sales rose to an estimated 8.1 million units in the fourth quarter of 2015, an increase of 316 percent from 1.9 million in the year-ago quarter. The growth was led by North America, Western Europe, and Asia. The record-breaking smartwatch growth contrasted the troubled Swiss watch market, which declined 4.8 percent in Q4 2015 over the year-ago quarter. Swiss watch sales totaled 7.9 million units in Q4 2015, down from 8.3 million in Q4 2014.“The Swiss watch industry has been very slow to react to the development of smartwatches," said Neil Mawston, Executive Director at Strategy Analytics. "The Swiss watch industry has been sticking its head in the sand and hoping smartwatches will go away. Swiss brands, like Tag Heuer, accounted for a tiny 1 percent of all smartwatches shipped globally during Q4 2015, and they are long way behind Apple, Samsung and other leaders in the high-growth smartwatch category.”Apple does not break out Apple Watch sales in its financial earnings results, but rather groups the wrist-worn device under its "Other Products" category with

Samsung Widens Gap Over Apple in Worldwide Smartphone Market

The latest numbers from market research firm Strategy Analytics reveal that Samsung increased its lead over Apple as the world's largest smartphone maker, after shipping 81.3 million smartphones in the fourth quarter of the 2015 calendar year. Apple announced earlier this week that it sold a record 74.8 million iPhones during the same three-month period encompassing the busy holiday shopping season. Global smartphone shipments grew 12 percent annually from 1.28 billion in 2014 to a record 1.44 billion in 2015, according to the data. Samsung and Apple contributed 319.7 million and 231.5 million smartphone sales respectively to that worldwide total, while Huawei, Lenovo-Motorola, and Xiaomi rounded off the top five smartphone makers. All other vendors collectively shipped 637.5 million smartphones in 2015. Samsung led the fourth quarter with 20.1 percent market share, a slight increase over its 19.6 percent market share in the year-ago quarter. Conversely, Apple's fourth quarter market share was 18.5 percent, a slight decline from its 19.6 percent share in the fourth quarter of 2014. Huawei, Lenovo-Motorola and Xiaomi had market shares of 8.1 percent, 5 percent and 4.8 percent respectively. In the year-ago quarter, Apple matched Samsung's 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus, but its South Korean rival has since pulled ahead again. The comparison is largely unbalanced, however, as Samsung sells dozens of different smartphone models worldwide, while Apple currently only sells the iPhone 6s and iPhone 6s Plus, iPhone

Apple Watch Captured Estimated 75% Smartwatch Market Share in Launch Quarter

The latest data from research firm Strategy Analytics estimates that the Apple Watch captured 75.5% global smartwatch market share during its launch quarter, trailed by Samsung's estimated 7.5% market share. Strategy Analytics estimates that Apple sold 4 million Apple Watches in the second quarter of 2015, while runner-up Samsung sold an estimated 400,000 smartwatches during the three-month period ending June 30. Many analysts have adjusted their Apple Watch sales estimates following the company's earnings report on Tuesday, with the consensus now ranging between 2.2 million and 3 million units sold, so Strategy Analytics's 4 million estimate seems overly high. Nevertheless, it is clear that the Apple Watch has become the best-selling smartwatch since its release.Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”The launch of the Apple Watch helped the overall smartwatch market grow an estimated 457% annually to reach a record 5.3 million units in the second quarter of 2015. Strategy Analytics reports that smartwatch shipments were higher in this quarter than throughout all of 2014, when Samsung led the market and an estimated 4.6 million smartwatches were

Samsung Overtakes Apple to Reclaim Title of World's Largest Smartphone Maker

The latest numbers from Strategy Analytics reveal that Samsung surpassed Apple to reclaim its position as the world's largest smartphone maker in the first quarter of 2015. The two smartphone vendors were previously tied in the fourth quarter of 2014 after Apple matched Samsung with 74.5 million smartphones shipped on the strength of the iPhone 6 and iPhone 6 Plus and busy holiday shopping season. Samsung recaptured the number one position with 83.2 million smartphones shipped in the first quarter, while Apple trailed in second with 61.2 million smartphones shipped during the three-month period ending March. Lenovo-Motorola finished a distant third with 18.8 million smartphones shipped, followed by Huawei at 17.3 million and 164.5 million smartphones shipped by other vendors. Despite its first place finish, Samsung's global share of the smartphone market dropped to 24.1% in the first quarter of 2015 compared to 31.2% in the year-ago quarter. Apple's global smartphone market share grew marginally to 17.7% in Q1 2015 compared to 15.3% in Q1 2014. The global smartphone market experienced 21% year-over-year growth overall, from 285 million units in Q1 2014 to 345 million in Q1 2015. While it was impressive that Apple was able to tie Samsung during the fourth quarter, based on the popularity of the iPhone 6 and iPhone 6 Plus, it was highly probable that Samsung would eventually reclaim its title as number one again. The electronics giant's smartphone lineup is much larger than the iPhone lineup, with at least a half-dozen current-generation devices available

iPhone Accounts for Nearly 90% of Smartphone Industry Profits in Fourth Quarter

The latest numbers from Strategy Analytics reveal that Apple continued to dominate in global smartphone profit during the fourth quarter of 2014, capturing a record-high 88.7% share of profit during the three-month period ending December. Apple earned quarterly operating profit of $18.8 billion on iPhone sales, up from $11.4 billion during the fourth quarter of 2013."Global smartphone operating profit grew 31 percent annually from US$16.2 billion in Q4 2013 to US$21.2 billion in Q4 2014. Android hardware vendors combined took a record-low 11 percent global smartphone profit share, down from 29 percent one year ago. In contrast, Apple iOS captured a record-high 89 percent profit share, up from 71 percent in Q4 2013."Overshadowed by the success of the iPhone 6 and iPhone 6 Plus, Android suffered a sharp decline in smartphone profit compared to its 29.5% share in the year-ago quarter. Android accounted for a record-low 11.3% share of global profit during the fourth quarter based on $2.4 billion in operating profit. Android had operating profit of $4.8 billion in the year-ago quarter. BlackBerry, Windows Phone and other mobile platforms recorded zero operating profit during the quarter. These numbers reiterate that the smartphone industry is largely a two-horse race between Apple and Google, whether it be overall platform market share, enterprise market share or smartphone profit share. But if smartphone makers such as Samsung are unable to make decent profits based on the Android ecosystem, Strategy Analytics suggests that vendors may give more attention to alternatives

Apple and Samsung Tied as World's Largest Smartphone Makers in Q4 2014 [Updated]

The latest numbers from Strategy Analytics reveal that Apple tied Samsung during Q4 2014 to become the world's largest smartphone maker based on global shipments. According to the report, both Apple and Samsung shipped 74.5 million smartphones during the three-month period of October through December. Apple's number is an official figure from its financial results, while Samsung's number is an estimate since the company stopped reporting smartphone shipments a few years ago. The research firm adds that Apple and Samsung were last tied in smartphone market share in Q4 2011. Apple experienced a record-breaking first quarter of the fiscal year because of strong demand for the iPhone 6 and iPhone 6 Plus. The larger screen sizes of the two new smartphones has been a major selling point for many consumers, attracting more new customers and Android converts than ever before. Meanwhile, Samsung reported a 27% quarterly decline in earnings earlier today amid tough competition from both Apple and up-and-coming Chinese rivals such as Xiaomi and Huawei. Strategy Analytics claims that global smartphone shipments grew 31% annually to eclipse a record 380 million units in the fourth quarter. An estimated 1.3 billion smartphones were shipped worldwide in 2014, with strong growth in emerging markets such as China, India and Africa. Apple has experienced a lot of momentum in China, noting that its online sales in the region for 2014 were more than the previous five years combined. Apple also surpassed Microsoft to become the world's second largest mobile phone vendor on the