CES 2017: Griffin Announces 100W Hi-Power Breakaway MagSafe-Style Cable for MacBook Pro

Griffin today announced several new additions to its line of BreakSafe products, adding to the original BreakSafe magnetic USB-C cable that it introduced in January of 2016.

The new 100-watt BreakSafe Hi-Power Magnetic USB-C Breakaway Cable, the BreakSafe USB Breakaway Adapter, the BreakSafe Car Charger, and the BreakSafe Wall Charger all include a patented MagSafe-style quick-release magnetic connectors.
"Last year at CES 2016, our acclaimed BreakSafe Magnetic USB-C Power Cable stole the show with its innovation and Type-C support," said Rick Kennedy, Category Manager of Cables at Griffin. "We're proud to continue that legacy by extending the BreakSafe experience to more audiences beyond USB-C. Now, whether users are at their laptops or on the go, they get the safety that comes from a magnetic breakaway cable on any device."
Griffin's new 100-watt BreakSafe Hi-Power Breakaway cable, coming in the second quarter of 2017 for $39.99, is designed for use with the new MacBook Pro. Like the original BreakSafe cable, it's designed to safely disconnected when accidentally pulled away from the MacBook.

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The BreakSafe Magnetic USB Breakaway Adapter ($19.99), which features standard USB power and data speeds of up to 480Mb/s, adds BreakSafe capabilities to any standard USB-A device and will be coming during the first quarter of 2017.

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The BreakSafe Car Charger and the BreakSafe Wall Charger are both designed for USB devices like tablets and smartphones, with the ability to deliver up to 15 watts of power to accessories. Each accessory is priced at $39.99 and will be available in Q2 2017.

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A popular Kickstarter project, the MagNeo, has been receiving a lot of attention lately and is similar to the new Griffin MacBook Pro Hi-Power cable but promises to offer more than just power. The MagNeo, priced at $35 for Kickstarter backers, promises to combine MagSafe-style connectivity with a USB-C Adapter that offers 100W charging, data, and video capabilities, but it remains to be seen if the product will be able to offer all of that functionality.

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The MagNeo lists an estimated delivery date of January 2017, but potential backers should be aware that Kickstarter estimates are often off by months as new designers tend to underestimate the time required for manufacturing and ramping up from a testing phase to mass production.



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2 weeks ago
Having your data connected via a magnetic connection, I wonder what could go wrong...
Rating: 16 Votes
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2 weeks ago
Could they make it any bigger? Did they even TRY making it compact? Ideally the plug should be just a stub that barely sticks out past the side of the laptop.
Rating: 13 Votes
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2 weeks ago
It'll take a few years for it to look nearly as elegant as MagSafe did, but it's a start.
Rating: 10 Votes
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2 weeks ago
The kludgefest continues.
Rating: 9 Votes
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2 weeks ago
Why did they have to screw up MagSafe so bad?! First they move to a T cable instead of keeping the L cable and then they get rid of it altogether?! What would Steve say, Tim?! WHAT WOULD STEVE SAY?!?!
Rating: 8 Votes
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2 weeks ago
What annoys me even more is the lack of orange/green status lights for charging in the new machines. That was a godsend. Apple should add a hidden (visible only when ON) status light somewhere on the new machines in the next design tweak to let users know when their closed-lid machine has reached 100%. Orange could mean 15 or 75 percent, yes, but green only always means 100%. There's a feeling of familiarity and confidence that comes with that, and it was totally reliable. And I never tripped over my MagSafe once and I've owned three MBA's. What I did love MagSafe for however was the ease of magnetic connection daily. I'd find it much easier to live without MagSafe than that status light. It's a step backward in design ease of use now. It's not just a change—it's worse.
Rating: 7 Votes
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2 weeks ago

Having your data connected via a magnetic connection, I wonder what could go wrong...


Updating firmware... do not disconne

*crap*
Rating: 5 Votes
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2 weeks ago
Doc Brown approves of the connector size.
Rating: 4 Votes
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2 weeks ago
What happened to Griffin? They used to have really good industrial design...
Rating: 4 Votes
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2 weeks ago

Lol


And now you have a visible example why MagSafe couldn't merge with USB C charging.


And why MagSafe should have been left alone. The mac would have been as thin with it as without it.
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You're being ridiculous. ... Ridiculously spot on and accurate! MagSafe was superb.

I agree. Apple removed something so innovative and threw it into the trash can and offered a lesser alternative.

If Apple couldn't incorporate a similar MagSafe technology into the device, it should have at the very least incorporated it into the cable allowing the cable to fall apart gracefully during an impact.

It is very disappointing. But a lot about Apple today is disappointing. And they are doing a terrible job at explaining why they are making changes that are so retrograde.

An explanation from Apple such as "courage" is utter bs and doesn't effectively communicate the thinking behind changes.

Has Apple ever come clean about why they removed MagSafe and bothered not to replace it with something more awesome?

My only guess is Apple sees charging MacBook in the future as a cable-less affair, maybe moving to a wireless charging mat that slides under the device.


I imagine that many years from now we'll be rationalizing how wireless charging was worth all the multiple-myeloma and osteo-sarcoma to which we'll be succumbing. "...it... ...it was... so very thinnnn..."

If it's not already apparent, having to explain why a piece of tech is better (when it is not apparent) is much the same as a joke that has to be explained to be funny. Kudos to Griffin: They are responding to the market.
Rating: 3 Votes
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