Apple to Debut New A8-Based Apple TV Box With App Store and Siri at WWDC

Apple plans to announce its next-generation Apple TV set-top box at its annual Worldwide Developers Conference in June, according to BuzzFeed News. The report, citing sources familiar with the plans, claims that the new Apple TV will be a "significant overhaul" of the streaming TV box, featuring both Siri and an App Store with an SDK available for developers to create apps.

apple tv
The new Apple TV will feature Apple's latest A8 system-on-a-chip and a "dramatic increase" in internal storage, well beyond the 8GB included in the current third-generation set-top box. The addition of Siri will enable Apple TV owners to control a wide selection of HomeKit-enabled home automation devices through the set-top box, according to the report.

The new Apple TV will be part of Apple's ambitious plans to improve the TV experience, an area that iTunes chief Eddy Cue thinks "sucks" currently and Apple chief executive Tim Cook referred to as "stuck back in the 70s" in an interview with Charlie Rose last year. The new device will be Apple's attempt at capturing the digital living room through TV, music, apps and home automation amid a sea of competitors including Amazon, Google and Roku.

A refreshed Apple TV would make sense given reports that Apple is also planning to announce its oft-rumored streaming TV service at WWDC, anchored by popular networks such as ABC, CBS, Fox, ESPN and FX. The web-based TV service for iPhone, iPad, Apple TV and other devices is expected to deliver a lightweight package of about 25 channels for between $30 to $40 per month. Apple TV is also long overdue for a hardware refresh, with the set-top box last updated in 2012.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Caution)

Top Rated Comments

rwilliams Avatar
119 months ago
Our national nightmare is over!!
Score: 81 Votes (Like | Disagree)
thefilmexciter Avatar
119 months ago
Gonna wait for the Apple TV Edition in rose gold.
Score: 77 Votes (Like | Disagree)
WordMasterRice Avatar
119 months ago
At this point we have heard this rumor so many times it's the boy who cried wolf. If they are right this time it's purely luck and not inside info.
Score: 47 Votes (Like | Disagree)
whawhat Avatar
119 months ago
forget the watch, this is exactly what I was waiting for and something people will actually use. AAPL is going to make a lot of $ with this.
Score: 29 Votes (Like | Disagree)
melgross Avatar
119 months ago
Only years late to the party... lol. Maybe it will actually be a box worth buying now.

It's been worth buying. I've had one for years, and it works very well. You don't need to be so cynical.
Score: 24 Votes (Like | Disagree)
mrtravel123 Avatar
119 months ago
I want Siri for my MacBook Pro.

And the option of built-in 4G while we're at it.
Score: 24 Votes (Like | Disagree)

Popular Stories

iOS 18 Apple Music Messages and Notes Feature 1

iOS 18 Rumored to Add New Features to These 16 Apps on Your iPhone

Tuesday April 30, 2024 10:44 am PDT by
Apple is expected to announce iOS 18 during its WWDC keynote on June 10, and new features have already been rumored for many apps, including Apple Music, Apple Maps, Calculator, Messages, Notes, Safari, and others. Below, we recap iOS 18 rumors on a per-app basis, based on reports from MacRumors, Bloomberg's Mark Gurman, and others: Apple Maps: At least two new Apple Maps features are...
Apple Event Let Loose Pastel Green

Report: Five Things Apple Won't Announce at Its Event Next Week

Friday May 3, 2024 4:30 am PDT by
Apple is holding at least five announcements for later in the year that will not arrive at the company's "Let loose" special event next week, according to Bloomberg's Mark Gurman. In a report detailing his expectations for Apple's upcoming event, Gurman noted that there are a total of five things that the company is holding for later in the year: AI features: While Apple may tease new...
top stories 4may2024

Top Stories: Apple Event Preview, iPad Pro With M4 Chip Rumor, New Beats Headphones, and More

Saturday May 4, 2024 6:00 am PDT by
It's been a long time since the last one, but an Apple event is finally right around the corner! While it's anticipated to be a fairly short pre-recorded affair, we're expecting to see the first updates to the iPad lineup in over a year and half, so make sure to tune in to see what Apple has in store. Other news and rumors this week included a couple of product introductions from Apple's...