Apple Planning to Launch Streaming TV Service Featuring ABC, CBS, Fox and More

Apple is in talks with programmers including CBS, 21st Century Fox and Walt Disney to launch a subscription-based streaming TV service this fall, according to The Wall Street Journal. The report, citing sources familiar with the matter, claims that the service would have about 25 channels, cost between $30 to $40 per month and be available on iPad, iPhone and Apple TV. The service is said to debut at Apple's annual Worldwide Developers Conference in June ahead of a September launch in the United States.

appletv.jpg
Apple's web-based TV service will reportedly deliver a lightweight package anchored by popular networks such as ABC, CBS, ESPN and FX, but will not include smaller channels typically included in a standard cable TV package. The report adds that NBCUniversal content could be notably absent due to a falling-out between Apple and NBC parent company Comcast. The two sides were allegedly in negotiations as recently as last year, although Apple believed that Comcast was too focused on its own X1 set-top box for web-based streaming.

Apple has been rumored to be working on a subscription-based TV service since at least 2009, when it was reported that CBS and Walt Disney were considering participating in the web-based service. A similar report surfaced in early 2012, claiming that Apple was pushing ahead with its TV service in time for a potential launch by Christmas. The Wall Street Journal provided further details about the service later in 2012, but the plans have yet to materialize nearly three years since.

Rumors surrounding Apple's much-rumored TV service gained momentum again last month when Re/code reported that Apple was in talks with television programmers over deals that would see the company offer a web-based TV service. Such a service would potentially allow Apple to deliver customized television packages that would be streamed over the Internet across iOS devices, providing access to a bundle of channels from participating content providers. The recent announcement of HBO Now also supports rumors that Apple is interested in streaming TV content.

Top Rated Comments

(View all)
Avatar
72 months ago
I hope this isn't what Steve Jobs meant when he said he cracked the code for TV.
Score: 25 Votes (Like | Disagree)
Avatar
72 months ago
so wait, $30-$40 a month for what I can get right now, for free, over the air, in HD, with an antenna? This does not sound appealing to me
Score: 23 Votes (Like | Disagree)
Avatar
72 months ago
Cable + Internet runs me just over $100/month. If I ditch the cable and keep just the internet, I lose the bundle discount. So then my internet alone runs $60-70. Add the $30-40 subscription for this new service so I can "cut the cord", and I'm left with fewer channels, and have basically the same sort of on-demand options I have with cable.

I'm sorry, but until internet service pricing dips down to the sub-$20 range for 15Mbps or more, there's really not much appeal in these things. Especially when ISPs are implementing these soft bandwidth caps now.
Score: 19 Votes (Like | Disagree)
Avatar
72 months ago
So why would I want this over DirecTV? It seems like nothing more than s slimmed down cable package.
Score: 19 Votes (Like | Disagree)
Avatar
72 months ago
*USA only service
Score: 16 Votes (Like | Disagree)
Avatar
72 months ago
Comcast = 147 channels and nothing to watch
Score: 13 Votes (Like | Disagree)

Top Stories

Here's How You Can Download iOS 14 and iPadOS 14 Around the World [It's Out]

Wednesday September 16, 2020 2:36 am PDT by
Apple's official public release of iOS 14 and iPadOS 14 dropped on Wednesday, September 16, just a day after the company released the Golden Master to third-party developers. Also set to be made available to the general public for the first time are watchOS 7 and tvOS 14. Getting Started With iOS 14 Video Click image to watch iOS 14 Getting Started While that's left a lot of developers...

When Will the iPhone 12 Launch? Here's What We Know

Wednesday September 16, 2020 6:12 am PDT by
Yesterday's "Time Flies" Apple event saw the release of the Apple Watch Series 6, Apple Watch SE, iPad 8, and iPad Air 4, but no new iPhone models. Rumors before the event strongly alleged that it would not see the unveiling of new iPhones, with many reports pointing to an October launch. The lack of new iPhone models yesterday seems to confirm that the iPhone 12 lineup will not appear...

Apple Releases iOS 14 and iPadOS 14 With Home Screen Redesign, App Library, Compact UI, Translate App, Scribble Support, App Clips, and More

Wednesday September 16, 2020 12:48 pm PDT by
Apple has released iOS 14 and iPadOS 14, the newest operating system updates designed for the iPhone and iPad. As with all of Apple's software updates, iOS 14 and iPadOS 14 can be downloaded for free. iOS 14 is available on the iPhone 6s and later, while iPadOS 14 is available on the iPad Air 2 and later. The updates are available on all eligible devices over-the-air in the Settings app. To ...

Apple Updates AirPods 2 and AirPods Pro Firmware to Version 3A283

Monday September 14, 2020 11:24 am PDT by
Apple today released new 3A283 firmware updates for the second-generation AirPods and the AirPods Pro. The second-generation AirPods are being updated from the 2D15 firmware they were previously running, while the AirPods Pros are being updated from the 2D27 firmware they had installed previously. Apple does not provide details on what's included in refreshed firmware so we don't know what's ...

Spotify Says Apple One Bundle Will Cause 'Irreparable Harm to Developer Community'

Tuesday September 15, 2020 12:26 pm PDT by
Apple today announced Apple One, a series of new subscription bundles that provide access to various Apple services at a combined monthly price. In response, Spotify sent out statements (via Peter Kafka) to the press decrying Apple's anti-competitive behavior and calling on "competition authorities" to stop Apple before it is able to cause "irreparable harm" to developers.Once again, Apple...

iOS 14, iPadOS 14, watchOS 7, and tvOS 14 Will Be Released September 16

Tuesday September 15, 2020 11:06 am PDT by
Apple today announced that iOS 14, iPadOS 14, watchOS 7, and tvOS 14 will be officially released on Wednesday, September 16. Apple has seeded the final Golden Master beta versions of each update to developers in advance. ‌iOS 14‌ and iPadOS 14 introduce dozens of new features, including a redesigned Home Screen that supports widgets on the iPhone and iPad for the first time. For more...

New AirPods Pro Firmware Introduces Spatial Audio Support and Automatic Switching

Monday September 14, 2020 12:22 pm PDT by
The new 3A283 firmware that Apple released for the AirPods Pro today appears to introduce support for Spatial Audio, a new feature coming to the higher-end AirPods with iOS 14. Multiple reports on Twitter and the MacRumors forums indicate that the firmware update adds a "Spatial Audio" option to the Control Center, which can be activated to enable the feature. Note that using Spatial Audio...

Apple Releases Safari 14 for Mac Ahead of macOS Big Sur Launch

Wednesday September 16, 2020 1:40 pm PDT by
macOS Big Sur didn't launch alongside iOS 14, iPadOS 14, tvOS 14, and watchOS 7 today, with the update coming later this fall, but Apple did release the Safari 14 update for macOS Catalina and macOS Mojave users. Safari 14 brings improved performance, customizable start pages, a Privacy Report to see which cross-site trackers are being blocked, and a new tab bar design that provides tab...

Full Transcript of Apple's 'Time Flies' Event With Apple Watch and iPad Updates

Tuesday September 15, 2020 8:46 am PDT by
Apple's virtual "Time Flies" event kicks off today at 10:00 a.m. Pacific Time, with Apple expected to debut new Apple Watch and iPad models, but it appears we may not see the iPhone 12 until next month. While we're not expecting to see new iPhones today, Apple's software updates for its various platforms are likely nearly ready for launch, so we may be hearing more about them today. Check...

Everything Apple Announced at Today's iPad and Apple Watch Event in Just Seven Minutes

Tuesday September 15, 2020 2:19 pm PDT by
Apple today held its annual September event, but this year was a bit different because no new iPhones were announced. The "Time Flies" event focused on the Apple Watch Series 6 and the iPad Air, and saw the debut of a new Apple One services bundle. Subscribe to the MacRumors YouTube channel for more videos. It took Apple an hour to introduce the new devices, but we've recapped the event in...