Tim Cook Speaks on Steve Jobs, Apple's Interest in TV, and Beats Acquisition in New Interview
Apple CEO Tim Cook spoke with Charlie Rose in a two-part interview, and the first segment is airing today. In a series of video clips, Tim Cook talks about Steve Jobs, Apple's Beats Electronics acquisition, the Apple TV, and Apple's plans for the future.
In the first clip, Cook again comments on Steve Jobs' ongoing influence at Apple, saying Jobs is in his heart and deep in Apple's DNA. "His spirit will always be the foundation of the company," says Cook. Cook also gives one other interesting tidbit about Jobs -- his fourth floor office has remained untouched since his passing.
In a second clip, Cook says the hardest decisions Apple makes "are all the things not to work on." When asked if television is one of those areas, Cook said that TV is an area that Apple "continues to have great interest in." He went on to say that TV is one of those things "stuck back in the 70s," and he admits that with 20 million users, the Apple TV has "far exceeded the hobby label." Cook didn't divulge any details on the future of the Apple TV however, stating just that it's an area that Apple continues to look at.
In the third and final clip, Cook spoke on Apple's decision to buy Beats, reiterating many of the reasons behind the acquisition. "Jimmy and Dre are off the charts creative geniuses," said Cook, pointing towards Iovine's knowledge of the music industry and Dre's connection to artists. He also said that Beats Music's human curation was a major factor in the acquisition.
The complete first part of Tim Cook's Charlie Rose interview will air later tonight on PBS, with the second part of the interview airing on Monday night.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...
