Chase Launches Apple Pay Ad Campaign Featuring Jack Antonoff's Bleachers and Small Businesses

Following this past weekend's promotion that saw Chase customers being offered free early downloads of David Guetta's upcoming album just for adding their cards to Apple Pay, the bank has launched a new national campaign touting Apple Pay. The new campaign begins today with a 30-second ad featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay at several locations around Los Angeles as they prepare for a rooftop concert.


While much of the attention surrounding Apple Pay has been focused on the major retailers supporting (or not supporting) the mobile payment service, Chase's ad shows the potential for small businesses to also benefit from Apple Pay. Small businesses signed on with the Chase Paymentech service for payment processing can use Chase's Future Proof Terminal to accept Apple Pay payments at the register or SDK tools to accept Apple Pay in apps.

Chase tells Ad Age that Apple retained creative control over some aspects of the ad, requiring that Apple Pay usage be depicted in realistic situations, but that the company was easy to work with.

"We spent half day with them in Cupertino and they're storytellers," she said. "So are we." As guidance, the technology company took Chase through its history of marketing efforts with various partners. [...]

"Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," said Ms. Canavari.

The 30-second version of Chase's new ad is planned to air in a number of prominent time slots on major networks, including primetime shows, sporting events, and holiday specials. A longer 90-second version of the ad is also debuting on YouTube today.


While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.

Top Rated Comments

SAdProZ Avatar
122 months ago
I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.

I think you meant to spell that "accepting", not "excepting." No biggie, but I had to re-read your sentence three times, wondering why it didn't compute.
Score: 4 Votes (Like | Disagree)
iapplelove Avatar
122 months ago
This is great. And once Apple gets loyalty/rewards nailed CurrentC will die a slow death.

I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
Score: 3 Votes (Like | Disagree)
StyxMaker Avatar
122 months ago
I have the 6+ and I have no problems with it fitting in my front pocket working a physical and mental job. So whether I'm climbing a ladder or bending conduit I have no issues whatsoever. Saying the 5S is too big is just ridiculous.



----------



The 5s has the secure enclave for Apple pay via 64 bit A7 chip. It is scheduled to be released on iOS 8.2 but must be used with the Apple watch
The 'secure element' for Apple Pay is stored in the NFC chip. The 'secure enclave' on the SOC is for TouchID data. Since the Apple Watch brings Apple pay to both the 5 and 5C, as well as the 5S, the watch itself must contain the 'secure element' for Apple Pay.
Score: 2 Votes (Like | Disagree)
0815 Avatar
122 months ago
I shared your frustration at first, but it didn't take long to get used to the 4.7 screen and now my wife's 5S feels too small. I still wouldn't want the gigantic 6 Plus though.

iPhone 6+ here .... got it for the battery/camera and figured the size is something I probably can live with (and if not return the phone for the smaller). Having it used now for many many weeks I must say I love the giant screen, my wife's 5s feels 'tiny' and 'unreadable' now - didn't expect this, but the size turned out to be a great feature (luckily my pockets are big enough)
Score: 2 Votes (Like | Disagree)
zedsdead Avatar
122 months ago
ApplePay is Apple at its finest. Love it, and can't wait to see it expanded and what else they add to it.
Score: 2 Votes (Like | Disagree)
kemal Avatar
122 months ago
Have to wonder when credit card companies will start to sponsor cell phone purchases ~ provided the phone has AP or equivalent.
Score: 2 Votes (Like | Disagree)

Popular Stories

iPhone 16 Camera Lozenge 2 Perspective Gray

Five Key Upgrades Coming to iPhone 16

Friday March 15, 2024 1:45 pm PDT by
The iPhone is Apple's top-selling product, and it gets an update every year. In 2024, we're expecting the iPhone 16 and iPhone 16 Pro lineup, with an arguably more interesting feature set than we got with the iPhone 15 and iPhone 15 Pro. Subscribe to the MacRumors YouTube channel for more videos. Capture Button All four iPhone 16 models are set to get a whole new button, which will be...
When To Expect New iPads Feature 1

Apple to Announce New iPads on March 26, Rumors Claim

Monday March 18, 2024 4:02 am PDT by
Apple is widely expected to release new iPad Air and OLED iPad Pro models in the next few weeks. According to new rumors coming out of Asia, the company will announce its new iPads on Tuesday, March 26. Chinese leaker Instant Digital on Weibo this morning 日发布%23">claimed that the date will see some sort of announcement from Apple related to new iPads, but stopped short of calling it an...
airpods 3 orange

Two New AirPods 4 Models Expected to Launch in September or October

Sunday March 17, 2024 7:56 am PDT by
Apple suppliers will begin production of two new fourth-generation AirPods models in May, according to Bloomberg's Mark Gurman. Based on this production timeframe, he expects the headphones to be released in September or October. Gurman expects both fourth-generation AirPods models to feature a new design with better fit, improved sound quality, and an updated charging case with a USB-C...
iphone se 4 modified flag edges

iPhone SE 4 Expected to Depreciate Heavily

Tuesday March 12, 2024 9:04 am PDT by
Resale value trends suggest the iPhone SE 4 may not hold its value as well as Apple's flagship models, according to SellCell. According to the report, Apple's iPhone SE models have historically depreciated much more rapidly than the company's more premium offerings. The third-generation iPhone SE, which launched in March 2022, experienced a significant drop in resale value, losing 42.6%...
General iOS 17 Feature Orange Purple

iOS 17.4.1 Update for iPhone is Imminent

Monday March 18, 2024 5:27 am PDT by
iOS 17.4.1 and iPadOS 17.4.1 should be released within the next few days, with a build number of 21E235, according to a source with a proven track record. MacRumors previously reported that Apple was internally testing iOS 17.4.1. As a minor update for the iPhone, it will likely address software bugs and/or security vulnerabilities. It is unclear if the update will include any other changes. ...
M3 iPad Feature 3

New iPads Likely to Begin Shipping in April

Monday March 18, 2024 9:52 am PDT by
Apple's new iPad Pro models with OLED displays will likely begin shipping to customers in April, according to information shared today by Ross Young, CEO of display industry research firm Display Supply Chain Consultants. Bloomberg's Mark Gurman also said the new iPad Pro models might not ship until "deeper" into April in his Power On newsletter on Sunday:I've repeatedly said that new...
iOS 17 Passkey With Apple ACCOUNT Feature

'Apple ID' Expected to Change to 'Apple Account' Starting With iOS 18

Sunday March 17, 2024 7:13 am PDT by
MacRumors was first to report that Apple was planning to rebrand "Apple ID" to "Apple Account" across its software platforms and websites like iCloud.com as early as this year, and now Bloomberg's Mark Gurman has corroborated this change. A mockup of the new Apple Account branding In his Power On newsletter today, Gurman said the new "Apple Account" branding will start to be used later this...