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Chase Launches Apple Pay Ad Campaign Featuring Jack Antonoff's Bleachers and Small Businesses

Following this past weekend's promotion that saw Chase customers being offered free early downloads of David Guetta's upcoming album just for adding their cards to Apple Pay, the bank has launched a new national campaign touting Apple Pay. The new campaign begins today with a 30-second ad featuring Fun front man Jack Antonoff's side project Bleachers using Apple Pay at several locations around Los Angeles as they prepare for a rooftop concert.


While much of the attention surrounding Apple Pay has been focused on the major retailers supporting (or not supporting) the mobile payment service, Chase's ad shows the potential for small businesses to also benefit from Apple Pay. Small businesses signed on with the Chase Paymentech service for payment processing can use Chase's Future Proof Terminal to accept Apple Pay payments at the register or SDK tools to accept Apple Pay in apps.

Chase tells Ad Age that Apple retained creative control over some aspects of the ad, requiring that Apple Pay usage be depicted in realistic situations, but that the company was easy to work with.
"We spent half day with them in Cupertino and they're storytellers," she said. "So are we." As guidance, the technology company took Chase through its history of marketing efforts with various partners. [...]

"Our concepts went to Phil [Schiller], our storyboards went to Phil and someone from the brand team was on the shoot, so they were involved there too," said Ms. Canavari.
The 30-second version of Chase's new ad is planned to air in a number of prominent time slots on major networks, including primetime shows, sporting events, and holiday specials. A longer 90-second version of the ad is also debuting on YouTube today.


While Apple has not directly advertised Apple Pay in any television commercials, several Apple Pay partners including MasterCard and now Chase have run significant ad campaigns focused on the service.


Top Rated Comments

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20 months ago

I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.


I think you meant to spell that "accepting", not "excepting." No biggie, but I had to re-read your sentence three times, wondering why it didn't compute.
Rating: 4 Votes
20 months ago

This is great. And once Apple gets loyalty/rewards nailed CurrentC will die a slow death.


I just wouldn't mind retailers excepting both.Let the consumer make the choice. Apple Pay is great but 75% of my favorite places to shop are either MCX clients or do not use NFC.
Rating: 3 Votes
20 months ago
Take notes, Google. This is how you promote a key software / hardware feature if you want it to get any traction.
Rating: 2 Votes
20 months ago
:):):)
Rating: 2 Votes
20 months ago
Have to wonder when credit card companies will start to sponsor cell phone purchases ~ provided the phone has AP or equivalent.
Rating: 2 Votes
20 months ago
ApplePay is Apple at its finest. Love it, and can't wait to see it expanded and what else they add to it.
Rating: 2 Votes
20 months ago

I shared your frustration at first, but it didn't take long to get used to the 4.7 screen and now my wife's 5S feels too small. I still wouldn't want the gigantic 6 Plus though.


iPhone 6+ here .... got it for the battery/camera and figured the size is something I probably can live with (and if not return the phone for the smaller). Having it used now for many many weeks I must say I love the giant screen, my wife's 5s feels 'tiny' and 'unreadable' now - didn't expect this, but the size turned out to be a great feature (luckily my pockets are big enough)
Rating: 2 Votes
20 months ago

I have the 6+ and I have no problems with it fitting in my front pocket working a physical and mental job. So whether I'm climbing a ladder or bending conduit I have no issues whatsoever. Saying the 5S is too big is just ridiculous.



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The 5s has the secure enclave for Apple pay via 64 bit A7 chip. It is scheduled to be released on iOS 8.2 but must be used with the Apple watch



The 'secure element' for Apple Pay is stored in the NFC chip. The 'secure enclave' on the SOC is for TouchID data. Since the Apple Watch brings Apple pay to both the 5 and 5C, as well as the 5S, the watch itself must contain the 'secure element' for Apple Pay.
Rating: 2 Votes
20 months ago

And Chase MasterCards still don't work. :(


I called them up and asked them to switch my account to Visa's. They sent me two new cards, now ApplePay enabled.


Chase is phasing out all MasterCards.

Call them to switch to Visa.
Rating: 1 Votes
20 months ago

and apple pay will fade in the usa. its a shame but the most likely outcome


NFC might not ever become as popular as in other countries, but that doesn't mean it's not going to catch on.
Rating: 1 Votes

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