Prior to today's update, Apple TV users were forced to return to the main series menu to initiate the playback of the next episode of a television show, a task that required several extra button clicks. As of today, episodes in a series will play automatically, requiring far less interaction with the Apple TV remote.
"Play Next Episode" on the Apple TV works similarly to the same feature on iOS devices and on the web, playing the next episode in a series automatically after a short countdown timer. It appears that the countdown timer is only available after a user initiates the "Play Next Episode" feature manually for the first time.
Netflix's new Apple TV feature comes as the company announces its Q2 financial results, with a total 50.05 million subscribers, up from 37.56 million in Q2 2013. Netflix saw $1.34 billion in total revenue during the quarter, with net income of $71 million.