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Roku Takes Aim at Chromecast and Apple TV With $49 Streaming Stick

Roku today introduced a new $50 HDMI streaming-stick to compete directly with Google's Chromecast and give consumers a significantly cheaper alternative to the Apple TV.

The new streaming stick is a sequel of sorts to a stick that Roku introduced last year that only worked with select Roku-ready TV's. The new stick comes with a full-fledged remote control and largely replicates the functionality of the full-sized Roku 3 set-top box, though it lacks an Ethernet jack and support for gaming. Users get access to more than 1,000 Roku channels, including Plex, Netflix, Hulu Plus, Amazon, Spotify, Major League Baseball, Showtime, WatchESPN and many more.

Rokustick
"The new Roku Streaming Stick gives consumers more choice for streaming entertainment to the TV than any other device," said Jim Funk, senior vice president of product management at Roku. "Consumers want a ton of entertainment, an easy way to search for movies and TV shows, and options to control the experience with a remote or mobile device. This new Roku Streaming Stick brings all that and more – and in a tiny form factor."
The Roku Streaming Stick connects to the Internet via 802.11n Wi-Fi and plugs into the USB port present on most modern flat-screen TVs for power. It is available for pre-order for $50 from Roku's website or on Amazon.com. It will begin shipping in April.

Top Rated Comments

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Posted: 25 weeks ago
Do I see a Blockbuster button on that remote? LOL
Rating: 10 Votes
Posted: 25 weeks ago
Now that it's so easy to plug in a little device for access to web content, there is less and less need for TVs to have these features built-in. I'd rather have a separate device that I can replace or upgrade.
Rating: 8 Votes
Posted: 25 weeks ago

To bad roku is awful. The lag and faulty ethernet made me loose support for Roku, I will stick with ATV and airplay.


So you gets defective product and you bail? I bet if you got a defective apple product, you'd commend them for how awesome they were for giving you a replacement or fixing it. Lol.
Rating: 6 Votes
Posted: 25 weeks ago
I'm still waiting for Roku support of multiple netflix profiles. Come on guys, is it really that hard?
Rating: 5 Votes
Posted: 25 weeks ago
love my Apple TV however excited another device to stick it to the cable companies and networks who refuse to get with the times
Rating: 4 Votes
Posted: 25 weeks ago
To bad roku is awful. The lag and faulty ethernet made me loose support for Roku, I will stick with ATV and airplay.
Rating: 3 Votes
Posted: 25 weeks ago

And how in the hell am I supposed to stick that in my TV that's hanging on the wall with no space behind it?


Most TV HDMI ports go down or to the side for precisely this reason. But, if yours does not, you should be able to find an HDMI "L" adapter at Monoprice (http://www.monoprice.com/Category?c_id=104&cp_id=10419&cs_id=1041913) for about $2.50.

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Now that it's so easy to plug in a little device for access to web content, there is less and less need for TVs to have these features built-in. I'd rather have a separate device that I can replace or upgrade.


I'd only argue with the "Now that ..." part. It's always been easy and buying a "smart" TV for the "smart" function has always been a waste of money.

We're shopping around for a (low-end) TV. Came across a JVC model which is a "smart" TV only because it includes the old Roku Stick in the box. That's the kind of smart TV I'd buy.
Rating: 2 Votes
Posted: 25 weeks ago

they did, it required an MHL-compatible television. cant find any reference if the new version has the same requirement.

http://www.amazon.com/Roku-3400M-Streaming-Stick-Purple/dp/B00BF4P0ZA


As it says in the article... "The new streaming stick is a sequel of sorts to a stick that Roku introduced last year that only worked with select Roku-ready TV's."

This one works with any TV that has HDMI.

And how in the hell am I supposed to stick that in my TV that's hanging on the wall with no space behind it?

The same way you plug in any other HDMI cord.
Rating: 2 Votes
Posted: 25 weeks ago

I'm still waiting for Roku support of multiple netflix profiles. Come on guys, is it really that hard?


I have Netflix on a ROKU3 and it seems to support profiles. When I start the app is asks "Who's watching?" and I can select Myself, Wife or Kid each of which is setup as a user via the Netflix webpage
Rating: 2 Votes
Posted: 25 weeks ago

I'm still waiting for Roku support of multiple netflix profiles. Come on guys, is it really that hard?


Do we know for certain that it's entirely up to Roku to support that? Maybe it's Netflix stalling them.

IIRC Android only got profiles a couple of weeks ago.
Rating: 2 Votes

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