The company buys cables without the USB-end attached in order to wrap the paracord, then attaching the end and using a hardening resin to ensure it is firmly attached.
As Paracable explains, they were trying to create a cable that would not be destroyed by the founder's cat Baxter quite as easily as Apple's OEM Lightning cables.
After much thought and prototyping, the first Paracable was born. As a byproduct of the Baxter-proof cable, we had also created a beautifully textured and colorful cable worthy of the iPhone's gorgeous industrial design. "We can make these in all sorts of colors and patterns," we thought. And so we did.Paracables are available in more than 20 different colors for $27.95 each from the company's website.
Each cable is hand assembled and soldered one at a time using a unique process that ensures it's longevity and durability. We spent many months perfecting the process in order to create the best cable possible. One that not only looks good, but will last.