Media event set for September 9, launch likely ~10 days later.
Apple's Share of Smartphone Market Slips as Smartphones Outsell Feature Phones for First Time
Apple's smartphone shipment volume hit a new first-quarter high thanks in part to the iPhone 5, with volume growing 6.6% year over year. However, the last time the iPhone maker posted a single-digit year-over-year growth rate was 3Q09. The iPhone maker has held the second spot in the smartphone rankings for the past five quarters. Apple's mix of models shipped to market is increasingly diversified as it tries to reach new buyers.Apple does, however, continue to ride the wave of popularity for smartphones, with IDC noting that smartphones outsold feature phones for the first time during the quarter. As a result, Apple's 6.6% year-over-growth outpaced the 4.0% growth rate of the mobile phone market as a whole, allowing Apple to creep up to an 8.9% share.