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iPhone Launch Gives T-Mobile USA 'One of Its Biggest Weekends'

Last Friday, T-Mobile USA Chief Marketing Officer Mike Sievert told AllThingsD that the carrier's iPhone launch that day had been "gangbusters" for the carrier with "lines out the door" at its retail stores. While the lines dissipated fairly quickly, T-Mobile undoubtedly believes that the strength of the iPhone and new "Uncarrier" plans unbundling device cost from service charges will help its standing in the competitive U.S. carrier market over the long-term.

iphone_5_now_tmobile
Sievert has now followed up with CNET, and while he declined to share any specific sales numbers, he noted that the iPhone launch had given T-Mobile "one of its biggest weekends in the history of the company".
Sievert told CNET that iPhone sales did better than he expected, although he declined to provide specific figures.

"We had really ambitious internal goals, and we beat them," he said.
With the addition of T-Mobile, all four of the major U.S. carriers now offer the iPhone. Counting smaller carriers, the iPhone is now available on 22 carriers in the United States.

Related roundup: iPhone 6

Top Rated Comments

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19 months ago
As a consumer, I'm glad I can now be screwed over by my choice of carrier.
Rating: 18 Votes
19 months ago

So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!


I wish.. I think that ship has sailed with ATT & Verizon regardless :(
Rating: 4 Votes
19 months ago
So now I can experience an iPhone on every carrier. I guess the price competition will be in full swing now! Hopefully AT&T and Verizon realize that unlimited data is the way to go!
Rating: 4 Votes
19 months ago

It is. Notice that they said it was one of the biggest days - not the biggest. Galaxy S3 probably owns the "biggest" title.


It certainly does. It's the biggest piece of crap phone I've ever seen. ;)
Rating: 4 Votes
19 months ago

NASDAQ is down 2.38% so this may need a little context.

[COLOR="#808080"]


TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.
Rating: 4 Votes
19 months ago

sprint has unlimited data too and i hear its SLOW
i'll take limited fast data over unlimited slow data any day


It's not terrible:



Remember they're converting all of their towers over to LTE this year - and ripping all their legacy stuff out. But how your experience goes depends on where you are.
Rating: 3 Votes
19 months ago
Satisfied so far with T-mobile's coverage here in Seattle, made a switch from AT&T and I'm happy with my savings.
Rating: 3 Votes
19 months ago
NASDAQ is down 2.38% so this may need a little context.

Apparently the market didn't think the launch was successful considering Apple has reached new 52 week lows again today.

Currently down 2.28%

Apple has introduced nothing new and the market is beyond impatient.
The iRing, iTV, iBS is getting old and even MacRumors has more posts about competitors than it does regarding Apple Rumors or "Real" Apple news.

A new carrier launch isn't going to dig AAPL out of the slump that it's in.



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This is true but, of course, that mainly matters locally. Whichever carrier has the best service in the region where you spend the most time is going to be a deciding factor for the average person who is on the fence (and is doing some research). That is, unless you are a business traveller, do I care how many bars I get in Albuquerque if I live in Seattle?

I think they are all different and you have to look at it that way. VZ and AT&T offer more LTE than Sprint and T-Mo, also speaking there are more phones on both, if T-Mo gets more customers I am sure the speeds will not be that great, also their service is not the same as VZ and AT&T. Sprint IMO needs to be worried now that you can get all this on T-Mo, they IMO again beat Sprint hands down, and their speeds are not too shabby either from what I have been reading.

Rating: 3 Votes
19 months ago

TMobile just released the iPhone on a new carrier and AAPL is down over 2% today and reached a new 52 week low.

Google released nothing today and are only down 1.03%.

This shows that the market and investors have lost faith in Apple and Tim Cook and company aren't doing anything about it other than apologizing and saying "We've got great stuff coming this year". One Quarter if finished and Apple has nothing announced.


Apparently, Stocks were down is because the terror bombs in Boston. Market will be affected by any terror risk.
There is nothing to do with the iPhone launch on Tmobile.
Rating: 3 Votes
19 months ago
Apparently the market didn't think the launch was successful considering Apple has reached new 52 week lows again today.

Currently down 2.28%

Apple has introduced nothing new and the market is beyond impatient.
The iRing, iTV, iBS is getting old and even MacRumors has more posts about competitors than it does regarding Apple Rumors or "Real" Apple news.

A new carrier launch isn't going to dig AAPL out of the slump that it's in.
Rating: 3 Votes

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